Integrated Mobility Platforms Moscow – Urban Mobility 3.0 Drive Traffic Planning via Big Data July 2017

Mobility trends are evolving driven by customer needs and technology (re)volution Rapid Urbanization and Rise of Megacities 180.000 people move into cities each day – this will continue in the next 30 years In 2050 25% of all urban dwellers will live in one of 70 megacities1); some cities will have the population of > 50 million people Ubiquitous Smartization 300% increase in connected machine-to- machine devices over past 5 years Today 100 million global machine to machine device connections – Trans-portation sector as one of main drivers Increasing Importance of Safety and Sustainability In 2050 people will need 3 planets Earth in the business as usual scenario – Transportation as a major driver In the 1st half of XXI century 75 m fatalities and 750 m injuries only from road transport forecasted Pressing Hypercompetition Innovation cycles become shorter; risk is increasing; any competitive advantage is only temporarily Scarcity of Infrastructure Existing infrastructure can hardly survive: transportation demand will triple by 2050 60 trln USD need to be invested until 2030

Cities are racing towards integrated mobility … I. Establish sustainable core: invest in sustainable urban mobility infrastructure II. Rethink the system: shape political agenda towards shift to public & sustainability III. Network the system: integration of different market players and networking of citizens IV. Integrated Mobility maturity Establish your own way (do not replicate) Prerequisite … Way forward Hong Kong Features: innovative thinking seamless integration with a digital multimodal mobility assistant high convenience and happiness for citizens Vienna London Berlin Johannes-burg Addis Ababa Chicago Baghdad time Emerging Emerging cities with partly underdeveloped mobility systems Individual Mature cities with high share of individual transport in modals split Public Mature cities with high share of public transport / walking & cycling Integrated mobility Integration of all modes to reduce share of individual motorized transport Source : Arthur D. Little & UITP FUM 2.0

… to effectively tackle growing transport challenges IMP Congestion Low share of PT Technology disruption Insufficient Transparency National security Financials Transport challenges in cities Demand Integrate seamlessly mobility modes Traffic planning via B.data Supply Invest in transport infrastructure Invest in new mobility modes

>$2Bn in yearly revenues >15k full time employees Road Transport Agency (i.e Ministry of Transport in Dubai) is the public transport operator and regulator in Dubai Operates >90% of transport modes >$2Bn in yearly revenues >15k full time employees Regulates FULL transport market

In Dubai, RTA is currently developing the region’s first integrated mobility platform … A new mobility integrated platform… …offering a seamless customized journey experience in Dubai Taxi Walk Customer Corporate Government Walk Tram Bus A Bus B Metro 1 Water Taxi Metro 2 Dubai Integrated Mobility Platform (DIMP) Segway AED 75 38 min AED 61 51 min AED 110 49 min Third party transport modes Book Book Book 19 22 31 Green Points

…adding value to both end users and to the Emirate of Dubai Added value to Users Added value to Dubai 1 1 3 2 One stop shop Choice from completely exhaustive list of services of all mobility providers Construction of intermodal journeys consisting of services of different modes Comparison of modes (What is quicker ?) Governance Vision on and continuous understanding of the transport flows in Dubai Better urban mobility planning Coverage of additional number of mobility modes (RTA and non-RTA) 2 Convenience Single authorization that makes usage of all mobility services possible One click-planning, booking, payment Real-time reaction on travel obstacles and opportunities (traffic jams, weather, rebate, etc…) National Security / Safety Monitoring and registering of all transport-related information i.e. identities, journey, price, … Real-time information regarding driver/ passenger geolocalization 3 Personalized offerings Offer of tailor-made solutions considering customer profile, preferences, lifestyle, budget, e.g.: Sustainability oriented passengers receive electric mobility offerings For families, family taxis will be booked, etc. Value capture Capture / preserve the share of transport value Generation of revenue through 3rd party integration Generation of revenue through other revenue stream (i.e. advertising, …)

Six key questions need to be answered, to define the concept for an integrated mobility platform Where ? Future roles Mobility services Mobility services and beyond Business model Mobility operator (own modes only) Mobility aggregator (own and third party) Business area Platform Application Revenue channels/ customers B2B B2C B2B2B B2B2C 3rd party mobility service providers Value add services providers End customers Smart Dubai ecosystem players 3rd party app & navigation providers Dubai companies/ employers Go-to-market Leverage existing assets Build from scratch alone Build from scratch with a partner Organization model Internal department Subsidiary Joint Venture Contracting 1 2 3 4 5 6

Dubai has defined its concept for the integrated mobility platform Where ? Future roles Mobility services Mobility services and beyond Business model Mobility operator (own modes only) Mobility aggregator (own and third party) Business area Platform Application Revenue channels/ customers B2B B2C B2B2B B2B2C 3rd party mobility service providers Value add services providers End customers Smart Dubai ecosystem players 3rd party app & navigation providers Dubai companies/ employers Go-to-market Leverage existing assets Build from scratch alone Build from scratch with a partner Organization model Internal department Subsidiary Joint Venture Contracting 1 2 3 4 5 6

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