BOOK PUBLISHING INDUSTRY IN INDONESIA Laura Prinsloo

INDONESIA Presentation, 2017 ABOUT OUR COUNTRY 17,508 during low tide (930 inhabited by 1,128 ethnic groups) Population: 258Million, 85% are below 55 years old. GDP: US$ 915 billion, Growth: 5.2% 6 religions; Islam (87%), Christian, Catholic, Buddhist, Hinduism and Confucion 726 local languages but 1 official language: Bahasa Indonesia NATIONAL BOOK COMMITTEE

12-17 February 2017 AUTHORS & BOOKS Presentation, 2017 INTERNATIONAL AWARDS Indonesian authors and books have received international awards, to name a few: Eka Kurniawan’s Beauty is a Wound - International Man Booker Prize 2016 Longlist, World Readers Award 2016, and more Laksmi Pamuntjak’s Amba - LiBeraturPreis 2016 Leila Chudori’s Pulang - Oppenheimer Award 2016 Longlist Putu Oka Sukanta - Herbert Faith Award for Human Rights Sofie Dewayani’s Srinti - The White Ravens International Youth Library 2016 NATIONAL BOOK COMMITTEE

PUBLISHING STATS 1,368 Publishers: Source: IKAPI & National Library, 2015 1,368 Publishers: 60% Schoolbook & 40% General & Specific Content Publishers 65% are “small’ sized publishers 1,191 Active Publishers 200 University Presses <10% of new titles are for school books. 2013 Net Revenue: €415 M (IPA Annual Report, 2014) Market Share: General Market [Est. €190.23 M] School Channel [Est. €224.73 M] Government Project [Est. €0.04 M] Companies’ CSR NATIONAL BOOK COMMITTEE

DISTRIBUTION 1,200 Bookstores; 9 Big Players = 336 Stores Source: Gramedia, 2016 1,200 Bookstores; 9 Big Players = 336 Stores Fast growing online business, reaching US$2.7B in transaction (source: Koran Tempo) Imported Book Distributors: Unibooks Indonesia and Sinar Star Books English Book Stores: Periplus (45), Kinokuniya(4), Books & Beyond (36), AKSARA (4), Gramedia (33) 60% Book Store demographic profile: 51% aged 14-24, 68% are female. NATIONAL BOOK COMMITTEE

INDONESIA AND ASEAN COUNTRIES Source: IPA Annual Report, 2014 As the world’s 4th most populous country combined with poor infrastructure, remote places do not have access to books. The new titles per million inhabitants in Indonesia is very low compared to other ASEAN countries. Indonesia: 119 new titles/ million inhabitants Thailand: 215 Malaysia: 639 Vietnam: 273 NATIONAL BOOK COMMITTEE

GOVERNMENT INITIATIVES Presentation, 2017 Recent Programs NATIONAL LITERACY PROGRAM: 2015: Empowerment of Public & Community Libraries 2016: 15 Minutes Reading Before Formal School Learning Activities 2017: Book Law & Regulation, Free shipment on Book Donations 2018: Book Council under MoEC SMART CITIES’ PROGRAM: Digital Public Libraries Creative hubs Indonesia National Book Committee started in 2015 under MoEC to promote Indonesian books globally. Our Programs: Translation Funding Program Authors Residency Programs Research & Database Workshops International Book Fairs Literature Festivals Rights Agents NATIONAL BOOK COMMITTEE

DIGITAL BOOK IN INDONESIA Erlan Primansyah

DIGITAL BOOKS: RIGHT NOW Presentation, 2017 Indonesia’s digital book industry began in 2011 with the startup of Wayang & Scoop, which was followed by Qbaca, Buqu, Moco, Mahoni, and other. Their main focus, however, was digital magazines, not books. Many of these companies have already ceased operations because retails sales of e-book sales are insignificant when compared to operational costs. Today, there remains 9 local digital platform as compared to 15 developers before. But numbers of apps of digital book/ magazine apps are about 60++ since Buqu, Mahoni and Moco have White-label Apps business model which they can create app for institutional client. Global players with operations in Indonesia: Google Play Book, BookMate (in cooperation with Indosat), Zinio, OverDrive, Wattpad, etc. Google Play Book has good traction/sales in Indonesia retail market since it’s part of Google Play Store. E-book purchases by direct retail users/consumers continue to remain insignificant in the Indonesian market. Estimated e-book sales in Indonesia in 2016—both retail & project-based sales—was less than USD 2 million. There is some optimism for growth in project- and institution-based sales: possibly USD 5 million in 2017. NATIONAL BOOK COMMITTEE

DIGITAL BOOKS: FUTURE Developers need to educate the retail market. Presentation, 2017 Developers need to educate the retail market. The greatest hope for e-book developers in the next 3 years to come is from project- and institution-based sales. There is much greater acceptance for digital books in Indonesia than there was 3 to 5 years ago, but direct spending by consumers for e-books is insufficient for long-term sustainability. The more (players), the merrier! - With more players, we can together convince consumers to buy and read more e-books. NATIONAL BOOK COMMITTEE