Managing Critical Data Center Infrastructure Patrick McConaughy Emerson Network Power

Emerson At-a-Glance 2010 $21 Billion in sales Headquarters in St. Louis, Mo. NYSE: EMR Diversified global manufacturer and technology provider Approximately 127,700 employees worldwide Manufacturing and/or sales presence in more than 150 countries 240 manufacturing locations worldwide No. 117 on 2010 FORTUNE 500 list of America’s largest corporations Founded in 1890 2

Every Day Businesses Are Challenged To... Deliver ROI Do More With Less... Be Innovative Decrease Costs Increase Efficiencies & Productivity Deliver ROI Every day the pressures of enabling the business rain down on the IT staff... - Deliver more with less budget, less resource, less time - Decrease overall cost of ownership, work smarter, extend the life of your assets to lower overall data center costs - Increase the efficiencies by working smarter, leveraging technologies to drive up productivity and IT’s impact on the business, and - Be innovative, always look for methods, resources, skills, and technologies to improve your ability to deliver value to your company Deliver Return on Investments - This is a must, and any change, product, solution that is brought in must have a solid return to the business. Businesses Are Challenged To... Every Day

Every Day IT Professionals Plan Secure Your Assets For Change For Growth Secure Your Assets The right access The right time The right resource Manage Your Data Center & Desktop environments Physical Hardware & Software Virtual Environments Power Service Processors Deploy new services to the business Infrastructure agility allows IT to respond to business needs Provide competitive advantage Monitor For Efficiencies & Cost control To mitigate Risk Every day, IT has faced with operational and business driven initiatives to provide a reactive, dynamic environment, allowing IT to respond to: Changes in requirements and business directives Securing the environment by providing the secure access to the right resources Pro-actively managing the environment to ensure effective management of the IT environment Agility to.. The need for proven solutions, that they can replicate reliably Evolution of the data center Evolution of the desktop model Evolution from providing technology to serving/fueling the business Reduce and eliminate risk by proactive monitoring of infrastructure assets and environmentals IT Professionals Every Day

Manage Your Environments Deploy New Services To The Business Plan For Change For Growth Secure Your Assets The right access The right time The right resource Manage Your Environments Physical Environments Power consumption and requirements Deploy New Services To The Business Infrastructure agility to respond to business needs Monitor For Efficiencies & Cost control To mitigate Risk Every day, IT has faced with operational and business driven initiatives to provide a reactive, dynamic environment, allowing IT to respond to: Changes in requirements and business directives Securing the environment by providing the secure access to the right resources Pro-actively managing the environment to ensure effective management of the IT environment Agility to.. The need for proven solutions, that they can replicate reliably Evolution of the data center Evolution of the desktop model Evolution from providing technology to serving/fueling the business Reduce and eliminate risk by proactive monitoring of infrastructure assets and environmentals Facility Professionals Every Day

The Data Center as the Core of the Business IT and Physical Infrastructure was designed for STATIC Application requirements

Data Center Infrastructure Management Maturity MONITOR AND ACCESS DATA CAPTURE AND PLANNING ANALYZE, DIAGNOSE RECOMMEND AND AUTOMATE How are my assets operating? Am I getting real-time notification of alarms and alerts? How do I get my server back up and running? Can I populate my planning tools with actual performance data? What and where are assets in the data center? How are they interconnected? Do we have space, cooling and power to meet future needs? How can I efficiently commission decommission? How do I extend the life of the data center? How do I reduce mean time to repair (MTTR)? How do I synch infrastructure with virtualization automation? How are we doing against SLAs? How do I anticipate potential failures and automatically shift compute and physical load to eliminate downtime? How can I optimize efficiency across my data center? Early Warning (Reactive) Improved Planning (Proactive) Improved Performance Availability at Optimal Performance Customers need to evolve through levels of maturity in DCIM

Managing the Data Center “Gap” Companies lack cohesive management strategy for data center infrastructure Slide 8

Organizational Tension Facilities Powering the Infrastructure Energy Budget Space Constraints IT Powering the Business Energy Spend Space Requirements Knowledge is power

Convergence!

Control & Manageability Steps to Convergence Insight Plan Manage Control & Manageability Power Manager Data Center Planning Document the location of existing equipment Provide reports on assets and capacities of the datacenter Visual modeling of the data center, racks, and individual IT elements within a rack Dynamically monitoring of heating, cooling and power Plan the deployment of new equipment using multiple scenarios Proactive monitoring and reporting Improves change management quality and lowers cost of planning and documentation Ability to accurately measure power usage Collect baseline data for trending analysis Proactive monitoring and reporting Heterogeneous management of power assets Single console access to rack assets Heterogeneous management of physical and virtual environments Single, secure browser based access

Control & Manageability Gain Insight Insight Plan Manage Data Center Planning Document the location of existing equipment Provide reports on assets and capacities of the datacenter Visual modeling of the data center, racks, and individual IT elements within a rack Dynamically monitoring of heating, cooling and power Plan the deployment of new equipment using multiple scenarios Proactive monitoring and reporting Improves change management quality and lowers cost of planning and documentation Power Manager Ability to accurately measure power usage Collect baseline data for trending analysis Proactive monitoring and reporting Heterogeneous management of power assets Single console access to rack assets Heterogeneous management of physical and virtual environments Single, secure browser based access Control & Manageability

Consolidate disparate Data Center tools + + Multiple Spreadsheets Static CAD Drawings Proprietary Rack Configurators Replace with One Complete Solution: Data Center Planning Power Manager Control & Manageability © 2010 Avocent Corporation

Control & Manageability Insight - Reporting the past and future Gain visibility into changes that have occurred in the data center and help anticipate what problems may occur in the future Monthly Capacity Trends by Floor Plan - Historical and Future Data as of: m/dd/yyyy hh:mm:ssAM Sep, 1 2008 – Feb 28, 2009 Plan - Plan 1 Square Footage: 1000 Location: Atlanta, GA Max Capacity Heat(kW) Power(kW) Weight(lbs) Network Ports Space(ru) Sep, 2008 40 5000 50 500 Oct, 2008 60 34 3500 245 Nov, 2008 45 400 2126 300 1257 Dec, 2008 Jan, 2009 80 800 Feb, 2009 90 900 Consumed Remaining Print Date/Time : m/dd/yyyy hh:mm:ssAM Page # of # Planning Palette This palette is the primary display for selecting projects by completion date. This palette contains a calendar with references to current and future projects. The calendar days can contain icons that represent a roll-up of project status for that day. In addition to the calendar there is a list of projects which is updated with a date selection. The user can create a new project or view an existing project by selecting the project name or selected Create New Project (+). If the user selects a project from the list the current view will update to reflect the changes in the selected project and the Project Details Palette will be populated. Product Strategy – Aimed at Proactive Segment Integrate with operations, Integrate with change management Data Center Planning Power Manager Control & Manageability © 2010 Avocent Corporation 14

Insight – Asset Inventory Report What do I have? Where is it? Who does it belong to? Where can I put this? What will happen if? Placed and Unplaced Assets together comprise the total list of what is in inventory. With these tools the user can also locate them in the plan of other containment. Product Strategy – Aimed at Ad Hoc and Reactive Segment (starting point for Proactive Segment) Accurate Inventory + Capacity Visualization + Impact Analysis Data Center Planning Power Manager Control & Manageability

Insight – Collect Power Baseline Environmental reports Power consumption reports Data Center Planning Power Manager Control & Management

Case in Point 5 Megawatts Data Center @ 10 cents/KWh Annual power costs = $4, 380,000 Optimize power utilization (by modeling power consumption) Selecting appropriate hardware Consolidate underutilized equipment Reduce power consumption by just 10% $438,000 annual savings © 2010 Avocent Corporation 17

Control & Manageability Create a Plan Insight Plan Manage Data Center Planner Document the location of existing equipment Provide reports on assets and capacities of the datacenter Visual modeling of the data center, racks, and individual IT elements within a rack Dynamically monitoring of heating, cooling and power Plan the deployment of new equipment using multiple scenarios Proactive monitoring and reporting Improves change management quality and lowers cost of planning and documentation Power Manager Ability to accurately measure power usage Collect baseline data for trending analysis Proactive monitoring and reporting Heterogeneous management of power assets Single console access to rack assets Heterogeneous management of physical and virtual environments Single, secure browser based access Control & Manageability

Plan - Analyze Asset Detail Compare Racks to help optimize capacities Select asset to display unique information such as asset tag or warranty expiration View connections visually to identify any redundancy problems Predict capacity problems by viewing consumed and available network ports Increase accuracy and accelerate change via Rack Design reports to engineering teams Data Center Planning Power Manager Control & Managabity

Control & Managability Plan - Capacity Data Center Planning Power Manager Control & Managability

Plan – Monitoring Space and Power What do I have? Where is it? Who does it belong to? Where can I put this? What will happen if? Part of the planning phase is ensuring you have up to the date information. Therefore, the need for dynamic data on the infrastructure is a critical component to successful planning. Data Center Planning Power Manager Control & Managability

Control & Managability Manage the Plan Insight Plan Manage Data Center Planning Document the location of existing equipment Provide reports on assets and capacities of the datacenter Visual modeling of the data center, racks, and individual IT elements within a rack Dynamically monitoring of heating, cooling and power Plan the deployment of new equipment using multiple scenarios Proactive monitoring and reporting Improves change management quality and lowers cost of planning and documentation Power Manager Ability to accurately measure power usage Collect baseline data for trending analysis Proactive monitoring and reporting Heterogeneous management of power assets Single console access to rack assets Heterogeneous management of physical and virtual environments Single, secure browser based access Control & Managability

Manage a Dynamic Infrastructure Placed and Unplaced Assets together comprise the total list of what is in inventory. With these tools the user can also locate them in the plan of other containment. Product Strategy – Aimed at Ad Hoc and Reactive Segment (starting point for Proactive Segment) Accurate Inventory + Capacity Visualization + Impact Analysis Data Center Planning Power Manager Visually identify capacity and availability for implementation or changes to infrastructure Control & Managability

Manage – Proactive Monitoring and Reporting Manage and monitor power costs Data center Row Rack (as shown) Asset level Comparative cost of Rack A vs Rack B Infrastructure Explorer Power Manager Energy Cost Reports – Historical View DSView 3

Manage – Single Console Access KVM Sessions Serial Sessions IPMI Data Center Planning Power Manager Control & Managability

Comments from the IndustryI Continuously Optimize Your Data Center Capacity Before Building or Buying More   Key Findings More than 50% of data centers worldwide will face power, cooling and floor space constraints during the next three years. Most organizations struggle with quantifying the scale and technical nature of their data center capacity problems because of organizational problems, and because of a lack of available information. Few data centers have adopted a continuous-improvement, process-driven approach to manage their data center capacity problems. Most data centers still use inefficient, ad hoc approaches to manage their data center capacity issues. Recommendations Evaluate the floor space, power and cooling consumption in the data center. Conduct an energy consumption audit and computational fluid dynamic analysis once a year. Improve the use of the existing infrastructure through consolidation and virtualization before building out or buying new/additional data center floor space. Consider the use of IT equipment and growth rates with power, cooling and floor space requirements when deciding on building versus buying new/additional data center space. Use a continuous-improvement, process-driven approach to improve data center floor use and allocation. Rakesh Kumar – March 2009 © 2010 Avocent Corporation

Business Value Banking – “Install 3,000 servers per year. Reduced Install time from 60 to 10 days.” Fujitsu – “We saved over 500 man-hours per month ($25K+) in one data center.” Lehman Brothers – “75-100 tickets a day, install 1,000 machines a week, 10,000 tickets a year. Improved time-to-provision from 2-3 weeks to 1-2 days.” Retail – “Installs 75-100 servers per month. Reduced time by 30% and error rate dropped from 25% to 0%, saving $157,000 annually.” Banking – “Confirmed 1,745 devices could be removed from maintenance saving $212,988 a month.” Lehman Brothers – “Before implementing Infrastructure Management $13M in equipment was lost.”

Emerson Infrastructure Management Strategy Building Data Center Rack IT Infrastructure Applications Building Management Companies Avocent IT Management Companies and Server OEMs Solutions Liebert, Aperture, Alber, Knurr Emerson brings a holistic, solutions approach to data center infrastructure management

Conclusions Convergence is coming… Proactive measurement, planning, and management is critical to success Possessing the proper technology can reduce or eliminate the pain Evolutionary, not revolutionary process

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