Foundation Programme Manager, INTO UEA Paul Thompson Foundation Programme Manager, INTO UEA

I N T O 20 Partnerships in UK, USA and China 900 educational counsellors worldwide Permanent presence in 31 countries 14,000 students from 120 countries annually Progressed 5000 students to UEA since 2006

INTO 2015-16 63% (293) INTO students progressed to UEA Biggest single provider of international students to UEA 59% of former INTO Foundation students graduated with a good honours degree

Foundation Business and Humanities Business Economics English & Study Skills Maths Society & Culture Professional & Communication Skills International and Development Studies Law

Professional and Communication Skills Assessment Group Business Plan (20%) 2. Individual Marketing assignment (40%) 3. Individual presentation (30%) Academic engagement (10%)

Professional and Communication Skills Topical debates Team working Time management Developing entrepreneurial skills Questionnaire design, data analysis and presentation Marketing a tourist attraction Making a TV ad

The £10 Challenge Own choice of group Nothing illegal 6 weeks incl. Christmas holiday Maximise the return on your investment Written / spoken feedback: What I did / What I learnt

We had the idea of buying traditional food from our countries but then we thought it won’t be fresh and we won’t make a lot of profit. So we sold cigarettes which are double the price here. We bought 8 packets which would cost around £65 in UK stores. Making a big business would not work because we have to pay really high tax fees. This idea helped us to think of external factors that would affect a business and how to set low prices to sell the product Tolga (Turkey), Ahmed (Bahrain)

To be honest this is a really interesting thing for me To be honest this is a really interesting thing for me. I thought about it for a long time. What should I do and how can I get more profit? Finally I decided to buy some Boots eye gel and take it to China. Boots have no brand shop in China so Chinese people want this brand. . . Through £10 Challenge I realized if you want to be a good seller you need to know the customer demand and have a good advertisement. I already knew this demand in China, had searched the target market on social media, so I sold it successfully. Fiona, China

I had a great experience with the children, they said that they enjoyed every single minute. I’ve learnt how to be a more responsible person and it has taught me how to interact with children and be a more confident person. Izzat, Malaysia

Learning Seasonality Bilateral trade Cultural awareness Pricing, target customers, competitors, supply and demand Sales strategies Personal self-development

THANK YOU! Paul.Thompson@uea.ac.uk