The Role in American Culture 2016

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Presentation transcript:

The Role in American Culture 2016 Advertising The Role in American Culture 2016

Advertisements What are advertisements? Talk with a partner and prepare to share out the definition you come up with. What are some media options for where advertising can be found? In your groups, list details about commercials and ads you remember, including product Choose one of those ads you remember: Write the medium Who the intended audience is and why The purpose of the advertisement

Advertisements: Reasons Teens view more than 40,000 ads on T.V. alone What are some reasons you think teens are targeted for ads? TPS Have money to spend Want newest “luxury” items Have time What teenage issues and stresses do advertisements use? TPS Peer acceptance Body image Peer pressure

Types of Appeals: Logos, Pathos, Ethos Logos is an appeal to logic or reason Includes evidence and statistics Pathos is a strategy that attempts to evoke an emotional response Ethos is a strategy that appeals to credibility or character

Types of Techniques Used in Advertising Bandwagon “Everybody else does” Bait and Switch False promise of a bargain Celebrity Famous person endorses product Emotional Appeals Feel certain emotions Plain Folk Shows ordinary people using or supporting

Types of Techniques Used in Advertising Glittering Generalities Uses highly valued beliefs like patriotism, peace, or freedom Humor Makes audience laugh, but provides little info Individuality Appeals to desire to be different Loaded Language Positive or negative connotation (purr, snarl) Name-Calling Attacks people or groups to discredit ideas

Let’s Analyze this Advertisement: What is the message? What persuasive technique(s)? * Bandwagon * Bait and Switch * Celebrity Spokesperson * Emotional Appeal * Glittering Generalities * Humor * Individuality * Loaded Language *Name-calling * Plain Folk * Product Comparison Who is the target audience? Is the ad effective? Explain.

In your groups: analyze and answer the four questions What is the message? What persuasive technique(s)? Who is the target audience? Is it effective? Explain. Bandwagon Bait and Switch Celebrity Spokesperson Emotional Appeals Glittering Generalities Humor Individuality Loaded Language Name-calling Plain Folk Product Comparisons

Analyze the Commercials http://www.tubechop.com/watch/7678259 http://www.tubechop.com/watch/7678269 http://www.tubechop.com/watch/7678411 http://www.tubechop.com/watch/7678424

Your group will analyze one of the following: DL Skechers Burst Axe Effect WG Skecher Shape-Ups Kleenex Gatorade Always Wins NW Nike Your group will answer the following questions: 1. What is the message? 2. What persuasive technique(s) does the advertisement use? 3. Who is the target audience? (gender and age group) 4. Is it effective? Explain.

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Advertising Assignment Any Questions? What will you advertise? You will be expected to use at least three of these advertising techniques to create an advertisement of your own. You will create a (school appropriate) advertisement about a product or invention that improves physical, mental, emotional, or psychological well-being. You can choose your format of media.