PROPAGANDA TECHNIQUES All images used are in the Public Domain.

THERE’S A METHOD TO PERSUASION . . . . Wikimedia Commons: commons@wikimedia.org

MOST COMMONLY USED PROPAGANDA TECHNIQUES Glittering Generalities Transfer Name Calling Plain Folk Cardstacking Bandwagon Testimonial Fear

GLITTERING GENERALITIES Links to a positive symbol through vague words and values; e.g., “Democratic,” “American,” “Healthy” – Courtesy of the US Government http://worldwar2headquarters.com/images/posters/American/coast-guardsmen.jpg http://www.smecc.org/motorola/ww2_co1.gif

Suggests association with something positive TRANSFER Suggests association with something positive or negative. https://commons.wikimedia.org/wiki/File:Whitley_Bay_British_Railways_Poster.jpg – Courtesy of the National Archives and Records Administration

Using negative words or labels NAME CALLING Using negative words or labels http://profiles.nlm.nih.gov/ps/retrieve/ResourceMetadata/VCBBDX - Courtesy of the Centers for Disease Control

PLAIN FOLK Endorsed by everyday “people like you”

incomplete story CARDSTACKING Tells an (leaves out key facts) (e.g. “9 out of 10 doctors say…” But what kind of doctors?) 9 out of 10 doctors recommend Comfort Wear shoes

BANDWAGON Peer pressure: Join everybody else https://commons.wikimedia.org/wiki/Category:We_Can_Do_It#/media/File:We_Can_Do_It!.jpg

Endorsed by a highly regarded or famous person TESTIMONIAL Endorsed by a highly regarded or famous person https://commons.wikimedia.org/wiki/File:'tell_Them_to_Make_It_a_War_Savings_Christmas!'_Art.IWMPST16433.jpg

“Do this or there will be disaster!” FEAR Uses threat: “Do this or there will be disaster!” Courtesy of the National Archives and Records Administration https://upload.wikimedia.org/wikipedia/commons/6/67/%22He%27s_Watching_You%22_-_NARA_-_513552.jpg

So, what method is being used

How about this poster? Glittering Generalities Transfer Name Calling Plain Folk Cardstacking Bandwagon Testimonial Fear Courtesy of the Library of Congress https://commons.wikimedia.org/wiki/File:1900BryanPoster.png#/media/File:1900BryanPoster.png

What technique is used in this? Glittering Generalities Transfer Name Calling Plain Folk Cardstacking Bandwagon Testimonial Fear "Affiche Crème de Luzy" by Leonetto Cappiello - unknown. Licensed under Public Domain via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Affiche_Cr%C3%A8me_de_Luzy.jpg#/media/File:Affiche_Cr%C3%A8me_de_Luzy.jpg

What technique is used here? ... and Uncle Sam Wants You Too! What technique is used here? Glittering Generalities Transfer Name Calling Plain Folk Cardstacking Bandwagon Testimonial Fear Courtesy of the US Government http://hubpages.com/hub/How-Were-Propaganda-Posters-Used-In-World-War-1#slide6539443