ALMAR DRINK & FOOD ABOUT US Long term existing company 1968 Specialized in preparations for hot chocolate. Among the major players in the Food Service field. Use of natural ingredients. Present in various markets (Europe, Asia, Middle East and the Americas)

ALL ALMAR PRODUCTS ARE NO HYDROGENATED FATS NO GMO OK VEGAN GLUTEN FREE

MARKET SHARE OF HEALTH AND WELLNESS PRODUCTS BY TYPE The health and wellness trend is becoming one of the key growth areas and marketing strategies within the food industry. Source: 2011 Euromonitor Statistics

RESULTS OF MARKET ANALYSIS 43% of the Italian consumers use functional nourishment in order to have more “energy and vitality*; 35% of new categories of functional products, satisfy the needs for “vitality and good mood”**; 57% of the european consumers check the list of ingredients on the packaging***; 80% of the european consumers declare to be willing to spend more for products that solve specific needs***; 80% does not accept any compromises between taste and functionality***. * Data Eurisko / Federsalus ** Processing data NewLine *** Source Tate & Lyle consumer survey

POSITIONINGS ALMOST ALL PRINCIPAL PLAYERS IN THE MARKET, POSITION THEIR PRODUCTS AS HOT CHOCOLATE . THEREFORE THE REASON WHY IS ONLY THE TASTE.

THE BENEFIT THE PRODUCT OFFERS ALONG WITH THE TASTE OUR POSITIONING OUR CHOCOLATE IS POSITIONED AS FUNCTIONAL FOOD LA REASON WHY IS THE BENEFIT THE PRODUCT OFFERS ALONG WITH THE TASTE

THE FIRST ENERGIZING HOT CHOCOLATE IN ITALY OUR POSITIONING THE FIRST ENERGIZING HOT CHOCOLATE IN ITALY ENERGY FOR THE BODY….. ….. BUT ALSO FOR THE MIND (MOOD)

OUR CHOCOLATE The most valuable cocoa: 22/24 100% natural chocolate With energizing properties Rich in iron No salt added: therefore suitable for low salt diet. Vegan, Gluteen free and without GMO The same chocolate served in coffee shops and chocolateries: a professional product Produced by Almar Drink & Food srl in Italy

TARGET REFERENCE Dynamic, active and sporty people of every age, that want a good but healthy product which will help them to face the day. A product to drink in any moment of the day which will give you a “boost”.

THANKS TO OUR PRODUCT WE ARE ABLE TO : CREATE A NEW PRODUCT CATEGORY 1. GENERATE EXTRA SALES FOR THE FOR THE SHELF OF HOT CHOCOLATE PRODUCTS 2. 3. SATISFY A NEW MOMENT OF CONSUMPTION (ALSO FOR BREAKFAST). 4. INCREASE THE SALES VALUE

NEW BRAND THE PACKAGING The packaging will communicate: Energy; Health; 100% natural; Suggested moment of consumption; Modern.

THE PACKAGING A clear and precise message , completely different, which will make the product stand out and will hilight it on the shelf.

BRAND COMPOSED BY TWO WORDS THE BRAND BRAND COMPOSED BY TWO WORDS

ABBREVIATION OF ACTIVE GIVES THE FEELING OF ACTIVE DYNAMIC ENERGETIC ABBREVIATON OF ACTIVE TRANSFER OF SENSATIONS ACTIVE DYNAMIC ENERGETIC SPORTY ABBREVIATION OF ACTIVE GIVES THE FEELING OF ACTIVE DYNAMIC ENERGETIC SPORTSMAN

ABBREVIATION OF CHOCOLATE

SQUARED FONT FEELING OF ENERGY AND POWER

SMOOTH FONT THAT GIVES THE IDEA OF CREAMY HOT CHOCOLATE

100% NATURAL ENERGIZING MADE IN ITALY

DEVELOPEMENT OF THE PACKAGING

FRONT GREEN BACKGROUND SENSATION OF SPORT COMPLETELY DIFFERENT FROM COMPETITORS

FRONT

FRONT VISUAL TO TRANSFER THE ENERGY OF THE CHOCOLATE WITH THE VITALITY OF THE ACTION

FRONT CHOCOLATE DROP. FEELING OF APETIZING

SUGGESTION HOW TO CONSUME FRONT CUP. SUGGESTION HOW TO CONSUME

FRONT PRODUCT PLUS

FRONT SUGGEST WHEN DRINK IT

FRONT NR OF PORTIONS

SIDE

SIDE

SIDE

SIDE PRODUCT DESCRIPTION

SIDE PRODUCT PLUS

TECHNICAL DATA Pack: nr 5 sachets 30g = 150g Box: nr 20 packs Pallet: N 14 boxes for each layers Nr 4 layers for pallet = nr 56 boxes Pallet Dimension : 120x80x120

EUROPEAN NUTRITIONAL DECLARATION

ACTICIOK PRODUCT OF ITALY 100% NATURAL ENERGIZING HEALTY WITH IRON