OATMEAL CUPS organic

Current Breakfast Trends Breakfast occasions are expected to grow by 5% through 2019 02 04 NUMBER NUMBER Breakfast All Day International Offering 48% of people enjoy eating breakfast foods at nontraditional times Customers are interested in learning about global foods Swiss muesli, cereal with nuts and dried fruit Better-for-You Porridge Sales of better- for-you breakfast fare in food service are up 13% - “Eating Patterns in America” Cooked grains mixed with fruits, nuts, dairy, proteins, and just about anything else chefs or customers have in mind 01 03 NUMBER NUMBER “Better-for-you snack foods, like fruit, yogurt, granola bars, are among the top choices for morning snacks.” -NPD   SOURCE DATA: NPD Group” U.S. Consumers Love Their Breakfasts and Morning Snacks Whether In- or Away-From-Home” May 2016 Nestle Professional, “Get the Top 10 Breakfast Trends “ June 2016; NPD Group, “Eating Patterns in America”

Cup Growth 68% of breakfast eaters grab something from home before heading out Naturally positioned cups (+9%) are stealing share from conventional cups +9% https://www.fona.com/resource-center/blog/five-trends-breakfast Conventional is down -10.8% Natural Positioning Natural brands drive growth (+54.9%) while Quaker (-14.1%) and other conventional brands continue their decline LY $ Share TY SOURCE DATA: SPINS TPL TTL US FOOD 52 WEEKS ENDING 7.16.17; FIVE TRENDS IN BREAKFAST, FONA INTERNATIONAL 2/16

Bob’s is the #1 Natural Cup Brand Bob’s has surpassed the top natural brands with in sales over the last year $3.2M 1st 2nd Maple Brown Sugar is the #1 Sku and continues to grow 3rd ALL Bob’s cups rank in the Top 10 4th Bob’s instant cereal indexes well in HH’s with older children and with singles Maple Brown Sugar Classic Apple Cinnamon Blueberry Hazelnut SOURCE DATA: SPINS TPL TTL US FOOD 52 WEEKS ENDING 7.16.17

Growth of Organic 75% $50B 82% 8% 14% Total Cereal $ Share Over of all categories on supermarket shelves offer Americans organic spend nearly Total Cereal $ Share options $50B almost on organic 14% annually 90% of all fruit + vegetables sold are ORGANIC 10% 82% organic Over of US households buy organic http://www.nielsen.com/content/dam/nielsenglobal/eu/docs/pdf/Global%20Ingredient%20and%20Out-of-Home%20Dining%20Trends%20Report%20FINAL%20(1).pdf *Does not include PL Organic gained 1 share point Organic Cereal Volume sales of product with an Organic cereal increases category dollars while Non-Organic declines Organic claim grew by 8% SOURCE DATA: SPINS TPL TTL US FOOD 52 WEEKS ENDING 7.16.17; “ORGANIC BIG RESULTS FROM SMALL SEEDS” ORGANIC TRADE ASSOCIATION, 2017 NIELSEN WELLNESS TRACK 52 WEEKS ENDING JULY, 2017

Organic Oatmeal Cups Introducing organic grab-and-go cups featuring nutritious blends of wholesome ingredients Oat Blend – Rolled & Scottish Omega 3s from flax & chia 44g whole grains per serving 7g+ protein 12g sugar or less High Fiber 24%+ DV Classic Pineapple Coconut Key Features: Cranberry Orange Fruit & Seed

Item Overview Organic Pineapple Coconut Oatmeal Cup Item No: 6124C0112 Case pack: 12 UPC: 0-39978-01804-5 Case code: 40039978018043 Organic Cranberry Orange Oatmeal Cup Item No: 6125C0112 Case pack: 12 UPC: 0-39978-02804-4 Case code: 40039978028042 Organic Fruit & Seed Oatmeal Cup Item No: 6127C0112 Case pack: 12 UPC: 0-39978-04804-2 Case code: 40039978048040 Organic Classic Oatmeal Cup Item No: 6123C0112 Case pack: 12 UPC: 0-39978-00804-6 Case code: 40039978008044

Why Bob’s Red Mill Cups? Strong Proven Sales Good, To Go BRM’s cups reached $1M in sales in under a year with limited distribution Within the last 52 weeks BRM cup sales reached $3.2M Good, To Go Consumers are looking for quick and nutritious meal options 68% of breakfast eaters grab something before leaving home 48% of people enjoy eating breakfast foods at nontraditional times 36% of consumers are interested in packaging that allows food to be eaten on the go Organic Growth $50B in sales annually and 82% of consumers purchase organic product Organic cereal is outpacing the growth of conventional cereal The Best Product Mix Pairing Gluten-Free and Organic options with bold flavors Bob’s continues to meet consumer demand by providing bold innovative flavors Clean Label remains key which is evident by our ingredient list Reduce, Reuse or Recycle?, Mintel Aug, 2016 http://www.mintel.com/press-centre/food-and-drink/reduce-reuse-or-recycle-half-of-americans-prefer-to-buy-foods-with-minimalno-packaging-in-order-to-reduce-waste SOURCE DATA: SPINS TPL TTL US FOOD 52 WEEKS ENDING 7.16.17; “ORGANIC BIG RESULTS FROM SMALL SEEDS” ORGANIC TRADE ASSOCIATION, 2017; FIVE TRENDS IN BREAKFAST, FONA INTERNATIONAL 2/16