FastTrack - UCS C-Series - PowerUp EU Distribution January 7th, 2011

Contents UCS C-Series Promotion Overview UCS C-Series Server – Bundle Configurations UCS C-Series Server – Value Proposition Messaging

Goals FastTrack - UCS C-Series - PowerUp Increase Awareness and Revenue on UCS C-series rack mount servers and offer aggressive pricing in distribution Low touch process to promote ease of doing business

Promotion Overview Promotion Name: FastTrack - UCS C-Series - PowerUp Start & End Date: 07/01/2011 – 29/04/2011 Type of Promotion: POS Claims Promotion (instant rebate) Eligibility: Only applies to eligible skus purchased via Cisco Authorised Distribution Partners Deviation Type: Re-usable, Non-stackable (with any other promotions, programs, certification allowances, or discounts – with the exception of VIP) Partners must negotiate directly with Cisco Distributors to receive pricing Discounts are not reflected in standard Cisco pricing systems or Cisco configuration tools (ie CCW, DCT, MLC, etc.) EU ePromo Code: PP-Fast61070-110429

Eligible Products Part Number Description R200-BUN-1 UCS C200 M2 Rack Svr, 2x X5650, 2x4GB, 1PS R200-BUN-2 UCS C200 M2 Rack Svr, 1x E5640, 1x4GB, 1PS R200-BUN-3 UCS C200 M2 Rack Svr, 1x E5620, 1x4GB, 1PS R200-BUN-4 UCS C200 M2 Rack Svr, 1x E5506, 1x4GB, 1PS R210-BUN-1 UCS C210 M2 Svr, 2x X5650, 2x4GB, SAS Expand, 1PS R210-BUN-2 UCS C210 M2 Rack Svr, 1x E5640, 1x4GB, 1PS R210-BUN-3 UCS C210 M2 Svr, 2x E5640, 2x4GB, SAS Expand, 1PS R210-BUN-4 UCS C210 M2 Rack Svr, 1x E5620, 1x4GB, 1PS R210-BUN-5 UCS C210 M2 Rack Svr, 1x E5506, 1x4GB, 1PS R250-BUN-1 UCS C250 M2 Rack Svr, 2x X5670, 4x4 GB, 1 PS R250-BUN-2 UCS C250 M2 Rack Svr, 2x X5650, 4x4 GB, 1 PS R200-STAND-CNFGW UCS C200,2xE5620,6x4GB ddr3, 2PS,LSI1064,Quad Nic,2x500gb hd R210-SASXP-CNFGW UCS C210 Rack Svr, 2x E5640, 6x4GB, SAS Expand,2PS,LSI6g R210-STAND-CNFGW UCS C210 Rack Svr, 2x E5620, 6x4GB ddr 1333, 2PS, LSI1064 R250-PERF-CNFGW UCS C250 Rack Svr, 2x X5670, 24x4 GB ddr3 1333,2 PS, LSI 6g R250-PERF-CNFGW-2 UCS C250 Rack Svr, 2x X5670, 48x4 GB DDR3 1333,2 PS, LSI 6g R250-STND-CNFGW UCS C250 Rack Svr, 2x X5650,24x4 GB ddr3 1333,2 PS, LSI308 R250-STND-CNFGW-2 UCS C250 Rack Svr, 2x X5650,48x4 GB DDR3 1333,2 PS, LSI308

Additional Terms & Conditions Cannot be combined/stacked with any other programs, promotions, certification allowances, discounts or credits offered by Cisco, with the exception of VIP unless specifically authorized in writing by Cisco Price Deviation Team Claims are only valid for orders placed and POS submitted during the promotional period Distributor must refer to the Cisco ePromo tool (PP-Fast61070-110429) for exact distributor discount percentages Any reseller order over 50 units (for any combination of eligible skus) will require Cisco Disti CAM review & written approval for the instant rebate Any reseller ordering a cumulative quantity of 100 units (for any combination of eligible skus) during the promotion period will require Cisco Disti CAM review and written approval, regardless of which combination of distributors are being used There are no return privileges on these products. Exceptions may only be granted by a Cisco Distribution Manager and if a return is granted, the promotional dollars originally paid by Cisco will be refunded back to Cisco All return requests are subject to review and verification of information prior to approval for ordering This promotion can only be offered to Cisco authorized / registered resellers. Resellers must be in good standing with Cisco & Cisco programs All products purchased with this instant rebate must be intended for end users in the EU and for use in the EU Cisco reserves the right to change any aspect of this promotion at any time without notice

UCS C-Series Servers – Bundle Configuration

UCS C-Series Rack Mount Server Bundles – Detailed Configuration C200 – Configurable Bundles R200-BUN-1 R200-BUN-2 R200-BUN-3 R200-BUN-4 C210 – Configurable Bundles R210-BUN-1 R210-BUN-2 R210-BUN-3 R210-BUN-4 R210-BUN-5 C250 – Configurable Bundles R250-BUN-1 R250-BUN-2 C2XX – (Non) Configurable Bundles R200-STAND-CNFGW R210-STAND-CNFGW R210-SASXPND-CNFGW R250-PERF-CNFGW R250-PERF-CNFGW-2 R250-STND-CNFGW R250-STND-CNFGW-2

C200 M2 Base Units - Configuration External Descriptions will look like: UCS C200 M2 Rack Server, 1 X E5506, 1 X 4GB, 1PS Base Bundle Config PIDs Config Pid Description Qty Config 1 R200-1120402W UCS C200 M2 Rack Server w/1PSU (w/o CPU, memory, HDD, PCIe cards) 1 R200-BUN-1 A01-X0105 2.66GHz Xeon X5650 95W CPU/12MB cache/DDR3 1333MHz 2 Performance N01-M304GB1 4GB DDR3-1333MHz RDIMM/PC3-10600/dual rank 1Gb DRAMs R250-SLDRAIL Rail Kit for the UCS C200 M1 Rack Server   Config 2 R200-BUN-2 A01-X0109 2.66GHz Xeon E5640 80W CPU/12MB cache/DDR3 1066MHz Volume Config 3 R200-BUN-3 A01-X0111 2.40GHz Xeon E5620 80W CPU/12MB cache/DDR3 1066MHz Config 4 R200-BUN-4 A01-X0113 2.13GHz Xeon E5506 80W CPU/4MB cache/DDR3 800MHz Value Show the single processor configurations We have explicitly authorized the disti to add the 2nd processor

C210 M2 Base Units - Configuration Base Bundle Config PIDs Config Pid Description Qty Config 1 R210-2121605W UCS C210 M2 Rack Server w/1PSU (w/o CPU, memory, HDD, DVD, PCIe cards) 1 R210-BUN-1 A01-X0105 2.66GHz Xeon X5650 95W CPU/12MB cache/DDR3 1333MHz 2 Performance N01-M304GB1 4GB DDR3-1333MHz RDIMM/PC3-10600/dual rank 1Gb DRAMs   R250-SLDRAIL Rail Kit for the UCS C200 M1 Rack Server R210-SASXPAND SAS Expander (servers requiring > 8 HDDs) for the UCS C210 M1 Rack Server R210-ODVDRW DVD-RW Drive for UCS C210 M1 Rack Servers R2XX-PL003 LSI 6G MegaRAID PCIe Card (RAID 0, 1, 5, 6, 10, 60) - 512WC Config 2 R210-BUN-2 A01-X0109 2.66GHz Xeon E5640 80W CPU/12MB cache/DDR3 1066MHz Volume  Config 3 R210-BUN-3 Volume w/sas Expander Config 4 R210-BUN-4 A01-X0111 2.40GHz Xeon E5620 80W CPU/12MB cache/DDR3 1066MHz Value Config 5 R210-BUN-5 A01-X0113 2.13GHz Xeon E5506 80W CPU/4MB cache/DDR3 800MHz

C250 M2 Base Units - Configuration Base Bundle Config PIDs Config Pid Description Qty Config 1 R250-2480805W UCS C250 M2 Rack Server w/o CPU, memory, HDD, PCIe cards, w/ 1PSU, 1 DVD, Rail Kit) 1 R250-BUN-1 A01-X0102 2.93GHz Xeon X5670 95W CPU/12MB cache/DDR3 1333MHz 2 Performance A02-M308GB1-2 8GB DDR3-1333MHz RDIMM/PC3-10600/2x4GB Kit   Config 2 R250-BUN-2 A01-X0105 2.66GHz Xeon X5650 95W CPU/12MB cache/DDR3 1333MHz Volume

R200-STAND-CNFGW PID Description Qty R200-1120402W UCS C200 M2 Rack Server w/1PSU (w/o CPU, memory, HDD, PCIe cards) 1 A01-X0111  2.40GHz Xeon E5620 80W CPU/12MB cache/DDR3 1066MHz 2 N01-M304GB1 4GB DDR3-1333MHz RDIMM/PC3-10600/dual rank 1Gb DRAMs 6 R2X0-PSU2-650W 650W power supply unit for UCS C200 M1 or C210 M1 Rack Server N2XX-AIPCI02 Intel Quad port GbE Controller (E1G44ETG1P20) R250-SLDRAIL Rail Kit for the UCS C200 M1 Rack Server R200-D500GCSATA03 Gen 2 500GB SATA 7.2K

R210-SASXPND-CNFGW PID Description Qty R210-2121605W UCS C210 M2 Rack Server w/1PSU (w/o CPU, memory, HDD, DVD, PCIe cards) 1 A01-X0109 2.66GHz Xeon E5640 80W CPU/12MB cache/DDR3 1066MHz N01-M304GB1 4GB DDR3-1333MHz RDIMM/PC3-10600/dual rank 1Gb DRAMs 6 R210-SASXPAND SAS Expander (servers requiring > 8 HDDs) for the UCS C210 M1 Rack Server R2XX-PL003 LSI 6G MegaRAID PCIe Card (RAID 0, 1, 5, 6, 10, 60) - 512WC R210-ODVDRW DVD-RW Drive for UCS C210 M1 Rack Servers R250-SLDRAIL Rail Kit for the UCS C200 M1 Rack Server R2X0-PSU2-650W 650W power supply unit for UCS C200 M1 or C210 M1 Rack Server

R210-STAND-CNFGW PID Description Qty R210-2121605W UCS C210 M2 Rack Server w/1PSU (w/o CPU, memory, HDD, DVD, PCIe cards) 1 A01-X0111  2.40GHz Xeon E5620 80W CPU/12MB cache/DDR3 1066MHz 2 N01-M304GB1 4GB DDR3-1333MHz RDIMM/PC3-10600/dual rank 1Gb DRAMs 6 R2X0-ML002 LSI 1064E (4-port SAS 3.0G RAID 0, 1, 1E controller) Mezzanine Card R210-ODVDRW DVD-RW Drive for UCS C210 M1 Rack Servers R250-SLDRAIL Rail Kit for the UCS C200 M1 Rack Server R2X0-PSU2-650W 650W power supply unit for UCS C200 M1 or C210 M1 Rack Server

R250-PERF-CNFGW PID Description Qty R250-2480805W UCS C250 M2 Rack Server w/o CPU, memory, HDD, PCIe cards, w/ 1 PSU 1 DVD, Rail Kit) 1 A01-X0102 2.93GHz Xeon X5670 95W CPU/8MB cache/DDR3 1333MHz   2 A02-M308GB1-2 8GB DDR3-1333MHz RDIMM/PC3-10600/2x4GB Kit 12 R2XX-PL003 LSI 6G MegaRAID PCIe Card (RAID 0, 1, 5, 6, 10, 60) - 512WC R250-PSU2-750W 750W power supply unit for UCS C250 M1 Rack Server

R250-PERF-CNFGW-2 PID Description Qty R250-2480805W UCS C250 M2 Rack Server w/o CPU, memory, HDD, PCIe cards, w/ 1 PSU 1 DVD, Rail Kit) 1 A01-X0102 2.93GHz Xeon X5670 95W CPU/8MB cache/DDR3 1333MHz   2 A02-M308GB1-2 8GB DDR3-1333MHz RDIMM/PC3-10600/2x4GB Kit 24 R2XX-PL003 LSI 6G MegaRAID PCIe Card (RAID 0, 1, 5, 6, 10, 60) - 512WC R250-PSU2-750W 750W power supply unit for UCS C250 M1 Rack Server

R250-STND-CNFGW PID Description Qty R250-2480805W UCS C250 M2 Rack Server w/o CPU, memory, HDD, PCIe cards, w/ 1 PSU 1 DVD, Rail Kit) 1 A01-X0105  2.66GHz Xeon X5650 95W CPU/12MB cache/DDR3 1333MHz 2 A02-M308GB1-2 8GB DDR3-1333MHz RDIMM/PC3-10600/2x4GB Kit 12 R250-PL003 LSI SAS30813E-R - SAS/SATA RAID 0/1 PCIe Card R250-PSU2-750W 750W power supply unit for UCS C250 M1 Rack Server

R250-STND-CNFGW-2 PID Description Qty R250-2480805W UCS C250 M2 Rack Server w/o CPU, memory, HDD, PCIe cards, w/ 1 PSU 1 DVD, Rail Kit) 1 A01-X0105  2.66GHz Xeon X5650 95W CPU/12MB cache/DDR3 1333MHz 2 A02-M308GB1-2 8GB DDR3-1333MHz RDIMM/PC3-10600/2x4GB Kit 24 R250-PL003 LSI SAS30813E-R - SAS/SATA RAID 0/1 PCIe Card R250-PSU2-750W 750W power supply unit for UCS C250 M1 Rack Server

UCS C-Series Server – Value Proposition Messaging

Key Customer Comments and notes Customer Feedback from Lasalle Solutions: (C-Series Customer Case Study) Performance is appealing Flexible and Stable infrastructure Desire to be market leader with infrastructure to support it Confidence in Cisco Change the conversation – Dell talks all speeds and feeds, should be an architecture discussion and customers are tired of the old conversation Best of Breed Partner ecosystem with Vmware and EMC very appealing(partnered with Mkt Leaders) Services Management (SmartNet contract with single Contract # - HUGE ADVANTAGE) 32 – 64 bit migrations Virtualized Environment that was built in a cloud infrastructure Flexibility to re-provision workloads from home, no additional licensing required Offers customers a competitive advantage Notes: Simplified systems management with fewer interfaces Coordinated service provisioning provides hardware identity control for “stateless” computing and faster bare metal deployment, reconfiguration, repair & recovery, and movement Single system that encompasses unified fabric, industry standard x86 components, and hypervisor networking Efficient Scale, fewer servers with more memory Lower cost, fewer servers, switches, adapters, cables, less power/cooler, less SW licensing and fewer points of management One “logical” server to manage, same effort for 1 to 320 servers Vmware integration Restored visibility to VMs Gartner comments – outflank HP by talking about “form factor agnostic” story for UCS

Key Comments Before Cisco's market entry, most server vendors were focused on physical integration, maintains Soni Jiandani, VP of Cisco's server access and virtualization technology group. "There wasn't really a lot of innovation until we started to deploy things like the Unified Fabric, the high-memory expander technology, and the ability to drive virtualization at the I/O level with our virtualized interface card," she says. While this is typical marketing talk, Cisco's combination of best-of-breed technologies into a single server package was brilliant. It has forced competitors to emphasize how they, too, offer a broad range of tools, even if those tools aren't bundled into one box easily described in a marketing brochure. Each innovation can be deployed as a building block to reduce cost and increase agility; The journey to Unified Computing delivering a more efficient, simplified and more manageable data center. The journey to UC can be one of incremental improvements, dictated by your needs, that when fully combined can unleash the full potential of your data center.

What Sets Cisco Unified Computing Apart… Unified Fabric – FCoE + DCB provides dramatic reduction in network adapters, switches, and cabling. FCoE – ANSI T11 standard for carrying FC traffic inside ethernet frame Data Center Bridging – IEEE features for adding FC-like intelligence to Ethernet VMware Integration VN-Link – provides virtual machine vNICs the same management visibility and control as physical NICs. Allows VM network configuration to move with the VM via Vmotion Pass-through Switching & Hypervisor Bypass– Cisco Palo adapter provides VM Direct Path support for “pass-through” like configuration of VM network connectivity without the overhead of a software vSwitch. Cisco Extended Memory Technology – cost-effectively offers more than double the amount of memory (384 GB) than traditional 2-socket servers Stateless Server Provisioning – Using Service Profiles, UCS Manager implements role and policy-based mechanisms to manage a server’s hardware identity Open API – Via a published API, Cisco enables support for any 3rd party management application to fully manage the server ecosystem

Key Concepts to include in copy block Proof points: Best of breed partnering and innovations Simplified management Efficient scale (more memory, fewer servers) Broad solutions portfolio Provisioning – “stateless” computing Performance leadership Choice of form factor (blade or rack) form factor agnostic Standalone rack server or part of UCS Virtualization optimized (down to the IO level) Reduces TCO and increases business agility Migration path to Unified Computing Flexible architecture Innovation Traditional and Non-Traditional workloads

C-Series Copy Block 25+ Words: Cisco UCS C-Series Rack Mount Servers combine innovative, best-of-breed technologies and performance leadership to deliver a virtualization-optimized infrastructure and a migration path to unified computing that can unleash the full potential of your data center. Alternative: Cisco® UCS C-Series Rack Mount Servers combine best-of-breed technologies, a flexible architecture with simplified management, and industry leading performance to create a cost effective, virtualization-optimized infrastructure and a built-in migration path to unified computing. Cisco® UCS C-Series Rack Mount Servers combine best-of-breed technologies, a flexible architecture with simplified management, and industry leading performance to create a cost effective, virtualization-optimized infrastructure and a built-in migration path to unified computing that reduces costs and increases business agility.

C-Series Copy Block 50+ Words: Cisco UCS C-Series Rack Mount Servers combine best-of-breed technologies and performance leadership to deliver a virtualization-optimized infrastructure and a migration path to unified computing. Delivering the innovations of Cisco’s unified computing in a rack form factor, C-Series servers uniquely offer the combination of unified fabric, efficient scale, simplified management, and virtualization down to the I/O level. Realizing the benefits of unified computing can be achieved as your needs dictate, helping to reduce TCO, increase business agility and unleash the full potential of your data center.

C-Series Copy Block 125+ Words: Cisco UCS C-Series Rack Mount Servers combine innovative, best-of-breed technologies and performance leadership to deliver a virtualization-optimized infrastructure and a migration path to unified computing. Designed to operate in both standalone environments or as part of Cisco’s Unified Computing System, C-Series servers offer a more efficient, flexible and scalable approach to your data center. Delivering the innovations of Cisco’s unified computing in a rack form factor, C-Series servers uniquely offer the combination of unified fabric, efficient scale, simplified management, and virtualization down to the I/O level. C-Series servers also support a broad solutions portfolio, a growing ISV ecosystem, and a wide range of traditional and non-traditional workloads. Realizing the benefits of unified computing can be achieved as your needs dictate, helping to reduce TCO, increase business agility and unleash the full potential of your data center. The Cisco Unified Computing System unites compute, network, storage access, and virtualization into a single, highly available, cohesive system designed to reduce total cost of ownership (TCO) and increase business agility.