By: Scott Wilhelm and Desmond Manu Compression Clothing By: Scott Wilhelm and Desmond Manu

What is compression clothing? Compression clothing is clothing that is skin tight and provides pressure and heat insulation to the extremity that it is worn on. Is claimed to have health benefits during and after competition in regards to athletic performance, swelling, injury prevention, and overall health of the athlete

Why are consumers attracted? Colorful and stylish The way it fits on the body The way it feels on the body The way it looks on the body Health benefits Advertising Famous athletes in sports

Effectiveness of marketing compression clothes https://www.youtube.com/watch?v=L2HcwLgpBSY Effective because...

Impact of Allen Iverson Basketball legend, played primarily for 76ers Suffered bursitis in his shooting elbow On January 21, 2001, Iverson came onto the court with a white arm sleeve on, or tube bandage. Iverson’s trainer Lenny Currier suggested this method temporarily for something that would probably need surgery later on in his career. Swelling and pain in the elbow had caused him to wear the sleeve https://www.youtube.com/watch?v=grXws5m11SA

Associated injuries compression clothing may help Bursitis Increased muscle support and delayed fatigue Improved circulation which aids in recovery Prevents large build ups of lactic acid which aids in injury prevention Reduced delayed muscle soreness

Claims Accurate? My personal baseball experience Track case study: A research study done by the Journal of Sports Sciences evaluated track runners and how custom fit compression shorts affected performance; 10 male, 10 female Compression shorts were used but also loose fitting shorts as a control group The results showed that skin temperature increased at a faster rate during warm- ups, vertical jump height increased, increased flexion and extension torque was observed, and finally reduced impact forces by 27% compared to football pants This all translates to evidence of reduction in injury.

Misconceptions about compression clothes People think that compression clothing is only for injured people or people who are inactive Placebo effect Do I need compression clothing? No research Bad to wear too much

Cost of compression clothing Under armor website: https://www.underarmour.com/en-us/

RecommendeD? YES No evidence in adverse effects Can’t hurt, so why not?

In Class examples Chapter 14, pg 288 in class textbook, Levels of prevention Primary, Secondary, and tertiary Also, in class we talked about companies trying to scheme you into buying medication and other medical services. Trying compression clothing first may reduce the pain, symptoms, and effects of injuries involving injuries that can be used with compression clothing. Buying an arm sleeve or knee brace and be very effective and can save you time and money that medication and doctors visits can seem to have. Trying compression clothing can’t hurt you, and can potentially eliminate pain and further medical complications

Citations Sofge, Erik. "The Compression Sportswear Craze." Men's Journal. N.p., n.d. Web. 15 Nov. 2016. From: http://www.mensjournal.com/gear/sports/the-compression-sportswear-craze-20131108 Kang, Jay Caspian. "Object of Interest: The History of the Allen Iverson Sleeve." The New Yorker. N.p., 06 May 2014. Web. 15 Nov. 2016. From: http://www.newyorker.com/tech/elements/object-of-interest-the-history-of- the-allen-iverson-sleeve DOAN, B., Kwon, Y. H., NEWTON, R., Shim, J., Popper, E. V. A., ROGERS, R., ... & KRAEMER, W. (2003). Evaluation of a lower- body compression garment. Journal of sports sciences, 21(8), 601-610. From: http://www.tandfonline.com/doi/abs/10.1080/0264041031000101971 "8 MYTHS ABOUT COMPRESSION WEAR – ANSWERED - Fitness." Fitness. N.p., 22 Apr. 2016. Web. 15 Nov. 2016 From: http://www.rehband.com/fitness/8-myths-compression-wear-answered/ Https://www.facebook.com/safetyrisk. "Do Compression Garments Prevent Injuries - SafetyRisk.net." SafetyRisk.net. N.p., 10 Oct. 2014. Web. 16 Nov. 2016. From: http://www.safetyrisk.net/do-compression-garments-prevent-injuries/