McDonald’s

Business Model The power of franchisees, suppliers and employees working together toward a common goal is what makes McDonald’s the world’s leading quick-service restaurant brand.

Business Model Franchisees bring the spirit of entrepreneurship and commitment to communities. Suppliers are dedicated to highest levels of quality and safety. The company facilitates learning and sharing across McDonald’s more than 36,000 restaurants.

McDonald's History McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving more than 58 million customers daily.

McDonald's History The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant.

McDonald's History The present McDonald's corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois, on April 15, 1955. Kroc later purchased the McDonald brothers' equity in the company and led its worldwide expansion.

McDonald's History The first McDonald's restaurant opened in Des Plaines Illinois on April 15, 1955.  Their first day sales were $366.12.  By 1965 there would be over 700 McD's throughout the United States

McDonald's History In 1967 McDonald's went international with restaurant openings in Canada and Puerto Rico. With the expansion of McDonald's into many international markets, the company has become a symbol of globalization and the spread of the 'American way' of life.

Product life cycle of McDonalds McDonald's is one of the best fast food brands in the world. One of their main aims is to continuously build up their brand name by listening to their customers.

Product life cycle of McDonalds By branding an organisation like McDonalds can create a personality to their organisation profile, product or services they supply. The brand they create is an image which customers looks at its very important to the organisation.

Product life cycle of McDonalds Branding McDonalds only works if they manage to keep up their performances constantly. In McDonalds marketing methods like advertising, promotions colourful logos gives them a brand which recognised by the whole wide world. McDonalds they have golden arches as their logo. This is globalised logo.

Product life cycle of McDonalds McDonalds survey what are customer's requirements and by successfully satisfying customers more than their competitors they creates loyal customers. McDonalds has to offer and the customers who identify as likely customers are the key audience in their business.

SWOT Analysis of McDonalds Strengths McDonalds has a reputed name amongst competitors in the food industry because of the quality of food and service. The McDonalds’s logo is one of the most recognized logo in various countries, specially amongst children. McDonalds engages in many projects to help people and therefore considered as a socially responsible firm

SWOT Analysis of McDonalds Weakness: Selling junk food at low price has pulled McDonalds into negative press over the years. McDonalds has outlets worldwide and due to the adequate franchising agreements they face quality issues at times. McDonalds often gets a lot of complaints because they provide only inorganic and processed food products.

SWOT Analysis of McDonalds THREATS McDonalds’ sales largely dependent on the economy of a country. Therefore, if a country’s economy faces recession, it also tends to have a bad impact on McDonalds sales volume. McDonalds is facing huge competition from the new emerging restraints and organic food outlets  McDonalds also faces competition in various countries by the local food outlets there.

Pest analysis of McDonalds Political Factors In general political factors do not affect companies as much.Only the companies are obliged to pay taxes like sales tax or payroll tax to the government. Like any other business, McDonalds is also obliged to pay these taxes .These tax obligations are different in each country.

Pest analysis of McDonalds Social Factors McDonalds has various outlets in different countries. Also McDonalds has the image of a socially responsible firm because of their involvements in projects to help people like they announced backing to the rainforest Alliance.

Pest analysis of McDonalds Environmental Factors Economic factors play an important role in operations of a company. If an economy of a country is doing well, the business will flourish specially those producing luxury goods but if an economy faces recession these business will face negative impact on their sales.