Distribution in the Fashion Industry

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Presentation transcript:

Distribution in the Fashion Industry Fashion Marketing

Place Place, or distribution channel, is the method for making your product available to the consumer.

Functions of the Distribution Channel Information: gathering and distributing marketing research Promotion: developing and communicating offers Contact: communicating with prospective buyers Matching: fitting the offer to the buyer's needs

Functions of the Distribution Channel Negotiation: reaching agreement on price and terms Physical distribution: transporting and storing the goods Financing: getting and using funds to cover the costs of channel work Risk taking: assuming the risks the channel work.

Selling a Dress Place is simply where your consumers buy your dress. You can also call it distribution. There are many ways to distribute your dress.

Distribution Options Retail Online In Person In Home

Distribution Strategies Exclusive: only one distribution point in a given market Selective: only a few distribution points in a given market Mass: many distribution points in a given market

How Fashion Gets There Distribution Channels Direct Indirect Manufacturer-Consumer Indirect Manufacturer-Wholesalers-Retailers-Consumer Manufacturer-Wholesalers-Agents-Retailers-Consumer