Tom’s website is a B2C business Type of E-commerce Business Tom’s website is a B2C business Type of E-commerce Business. They sell their products to the general public. And they are not entirely virtual since they sell from local retailers in many places all over the world. For normal users browsing through the site, they do not have to register. However to make purchases, a registration is required.

Toms site is totally easy to navigate with sidebars and clearly labeled options that browsers can use to access their information.

What do they sell? They sell footwear and eye wear for both men and women. For advertising , Toms site do not sell advertising on their site, and there is no indication that they advertise on other sites.

Do they use a shopping cart? Yes, they do have a shopping cart which they call a bags on the website. Do they solicit customers with emails? They do solicit customers with emails they offer visitors to the site the option to register if they would want to have emails sent to them

How do they protect customers using their site? They offer the service of experts who can talk to clients and meet their needs or queries. They also assure the clients that their information given on the website is perfectly safe. any customer information is kept in their database and is not provided to ANY outside parties. And also, they do not keep customer's credit card information saved, which is why they have to re-enter it on every order.

‪they also use PayPal which is one of the most secure payment platforms in the world because sometimes it's easier for international customer's to use it and there are people who are more fond of PayPal then putting in their credit card information

Can you identify direct competitors to this business? One of the competitors that offer a smaller variety of footwear is the Sergio Rossi and they offer good shoes quality. However, much of their business is directed towards lady’s wear. Another website called Foxhead sells eyewear and foot wears and they offer big collection with low price and new fations.

Why do you like there site over other similar e-commerce business? The goodness with Tom’s website is that it is a one stop online shop. Also, they have really good shoes with high quality and low price. I like that they sell shoes that dose not contain animal leather so that they can sell to people that are Against using animals in producing products. And you can access all the information you need and make purchases online

. I also like that they have many ways of contacting such as email, phone number and live chat which can help you to get an answer of your questions in a very short time. And users can connected their accounts to other social media networks.

What makes them unique! I think their website is unique due to the wide variety of products that they offer in the line of footwear and eyewear. They also have a very user-friendly interface in the site. They also give directions of local retailers spread over many countries. And they have happiness guarantee which means, that they will do anything possible to make sure a customer is 100% happy with their order, their shoes, their experience and anything else that has to do with TOMS

. Moreover, They have One for One Movement, that is, for every shoe purchased, a pair of shoes is donated to a child in need. They also started a new product for One for One, with eyewear, so for every eyewear product purchased, they donate either, sight saving surgery, prescription glasses or sight check ups to those in need. TOMS also participates in November, with our special edition shoes, which donates to the cause to raise awareness for men's health.