Winter Holidays and Back to School 88 Percent of Holiday Spending Source: NRF Monthly Consumer Survey, Holiday Spending Totals in Billions, 2016-17 (As of May 2017)

Stores For winter Holidays almost a dead heat between Department, Discount Stores and Online Other holidays, brick and mortar stores play greater role than online

Where Are Shoppers Shopping For The Holidays Source: NRF Monthly Consumer Survey A18+, 2016-17, “Where Do You Plan To Purchase __*holiday*__ Items This Year? ”, Consumers can shop at multiple places (Updated as of May 2017)

Where Are Shoppers Shopping For The Holidays By Rank   Winter Holidays BTS Mothers Day Valentines Day Catalog 13 9 7 10 Clothing or Accessories store 5 3 Department store 1 2 Discount store Electronics store 6 Jewelry Store 4 Local/Small business Online Other 14 8 Other Specialty store Specialty store, such as a clothing, toy or electronics store 15 Thrift Stores/Resale Shops 12 Source: NRF Monthly Consumer Survey A18+, (As of May 2017)

Reach Department Store Shoppers with Broadcast TV Top 10 Programs by Index 135 132 130 124 124 123 123 122 122 121 Source: GFK MRI Fall 2016 , Base: Adults 25-54 Index. Shopped at a department store in the last 6 months for clothing, shoes, cosmetics, or perfume/cologne.

Broadcast Delivers Discount Store Shoppers Top 10 Programs by Index 166 152 152 151 150 148 147 144 144 142 Source: GfK MRI Fall 2016, Base: Adults 25-54 Bought Any Item at a Discount Store.

Cover Each Company’s Strong Markets with Local Broadcast Walmart The Redder the better- High BDI Source: GfK MRI 2016 Market-by-Market weighted by A25-54; Shopped at Target/Walmart in the last 30 days

TV Ads Motivate Opinion Leaders Which of the following did you do after seeing/hearing the ads for the category on television? Went online to learn more about what was advertised Visited a store/office/facility/branch Remembered you had seen the brand advertised before (i.e., the newspaper, radio or the internet) Went to the website or app advertised to learn more about what was advertised Talked with others about the advertisement Friended, liked or followed what was advertised on social media (such as Facebook, Twitter) Source: GfK TVB Purchase Funnel – Winter 2017 A18+

TV Motivates Key Demos Which of the following did you do after seeing/hearing the ads for the category on television? Source: GfK TVB Purchase Funnel – Winter 2017

“Have TV ads influenced your search selections?” Source: GfK TVB Purchase Funnel – Winter 2017 “When doing an online search, how often, if at all, have TV ads you have seen influenced you in some ways in your search?” (Yes = combination of Every time, Most of the time & Sometimes)

Local TV Is Digital

“When Visiting a Television Station’s Website or App, do you View the Ads?” Source: GfK TVB Purchase Funnel – Winter 2017 “How often do you look at the video ads on that local television station’s website or app?” (Yes = combination of Every time, Most of the time & Sometimes)

“Have you ever commented, posted, liked or shared info or articles from a local TV station’s website or app?” Source: GfK TVB Purchase Funnel – Winter 2017

Broadcast TV Lines Up Online Shoppers Top 10 Programs by Index 161 148 145 145 144 142 137 137 134 129 Source: GFK MRI Fall 2016 , Base: 25-54 Index Internet Shopping: Spent $500+

What Are Shoppers Buying and Gifting? Clothing Gift Cards Electronics Jewelry Dining Out

Winter Holidays: Gift Cards and Clothing Tops Source: NRF Holiday Forecast Survey Nov 2016

Planned Back to School By Category Average Amount Clothing and Accessories (excluding Shoes) $235.39 Electronics or Computer-Related Equipment $204.06 Shoes $126.35 School Supplies such as notebooks, folders, pencils, backpacks, and lunchboxes. $107.76 Source NRF Consumer Survey July 2016

Women Clothing Expenditures Index vs. Total U.S. 120 130 134 Total: $1,000-$1,999 142 153 151 Total: $2,000+ 183 169 170 Total: $3,000+ 234 212 185 Source: GfK MRI Fall 2016, Index Values: Amount Spent in the last 12 months on Clothing by Age vs. Total US

Broadcast TV Reaches Women Clothing Shoppers Top 10 Programs by Index 143 142 140 131 129 128 127 124 120 117 Source: 2016 Doublebase Gfk MRI , Base: Women 25-54 Index Clothing Expenditures – Amount Spent in Total $500+

Broadcast TV: The Gift that Keeps on Giving Top 10 Programs by Index 211 194 194 180 174 168 166 162 156 150 Source: GFK MRI Fall 2016 , Base: Adults 25-54 Index Gift cards & prepaid card – Amount Spent in Total $25+

Broadcast Reaches Electronic Store Shoppers Top 10 Programs by Index 140 138 137 131 129 129 124 122 119 119 Source: GFK MRI Fall 2016 , Base: Adults 25-54 Index Appliance, Hardware & Electronics Stores Shopped at Apple Store or Best Buy

Mother’s Day & Valentine’s Are All About Jewelry and Dining Planned Spending Billions Source: NRF Monthly Consumer Survey A18+, Plnd. Val. Day Spending - By Category In Billions 2017

Men Purchasing Jewelry Watch Broadcast TV Top 10 Programs by Index 204 183 174 172 171 168 158 149 149 144 Source: GFK MRI Fall 2016 , Base: Men 18+ Index Fine Jewelry $100+ Spent in Total

Wining and Dining with Broadcast Viewers Top 10 Programs by Index 142 141 136 136 135 134 133 132 131 131 Source: GFK MRI Fall 2016 , Base: Adults 25-54 Index Restaurant Expenditures: Family Restaurants & Steak Houses - Amount Spent: $51+

Target Adults Who Enjoy Dining out at The Cheesecake Factory with Local Broadcast The Redder the better- High BDI Source: GfK MRI 2016 Market-by-Market weighted by Adults 25-54 population. Dined at The Cheesecake Factory 1+ times in the last 30 Days

Summary Winters Holidays, Back to School, Mother’s Day, & Valentine’s Day are among the Top Seasonal Spending Periods Winter Holiday Spending accounts for nearly 80% of the $834 billion in Seasonal Spending Most shoppers will shop at department stores, discount stores, and online for their holiday gift Winter Holidays almost a dead heat between Department, Discount Stores and Online. Other holidays, brick and mortar stores play greater role than online Top gifts will vary with each holiday Advertisers can selectively tailor their local broadcast TV buys to consumers across multiple retail categories. Local Broadcast provides Multiplatform Digital Opportunities