CASE STUDY #2: San Bernardino County Customer Based Rideshare & Transit Interconnectivity Study A Study in Progress for SBCTA, SCAG and Omnitrans

Project Focus San Bernardino County Transportation Authority and partners investing heavily in transit solutions $600M in capital improvements to public transit network Still many first/last mile(s) barriers to use Many would-be customers…. Are intimidated by system Find it easier to just drive Question – What do customers need to encourage shared and active transportation choices?

Responding in a Time of Change Transformative time in public transportation Uber and LYFT alternatives addressing customer convenience, safety and payment concerns Public transit investment unequaled New interest by millennials in alternatives to driving Change on the horizon with autonomous vehicles What can public transit managers and administrators do to better address customer needs?

Study Area

Project Components Existing Data Identify Best Practices Preliminary Recommendations Prior Studies Inventory Transfer Matrix Model Review/GIS Layers TNC/Other Policies Develop Strategies Transit Options Rideshare/Vanpool Non-Motorized Technology Innovation Passenger Information Action Plan & Tool Identification Customer Research Key Informant Interviews Travel Pattern Analysis Commuter E-Survey (n=2500+) Focus Groups, with LEP Improved Shared and Active Transportation Options Identify Opportunities

Research Populations & Methods 15 Major Employers and Universities interviewed Customer Experience Review 9 Employers with more than 25K employees total, participated in E-Survey 5750 Commuters took E-Survey 150 will be recruited to participate in focus groups and follow-up meetings Commuter Population Origins-Destinations Mapped

Customer Experience Themes Employer Interviews and Transit Field Observations

Employer/ETC Perceptions Most employees drive alone and have little interest in doing otherwise Carpooling is the primary alt mode used and promoted by employers Transit is largely perceived as only for those with no choice, not safe CSUSB - student population uses transit more extensively Bike commuters are a small group, but most enthusiastic alt mode users 15 Major Employers and Universities interviewed

E-Survey Findings

E-Survey Population Employer Responses San Bernardino County 4247 Caltrans 642 Patton Hospital 529 Kaiser Medical Center 22 Parsons 28 Fontana 3 Ontario 86 Rancho Cucamonga 120 Redlands 92 5,769

E-Survey Population Compared to SB Valley Residents and Omnitrans Ridership Employer E-Survey Most E-Survey respondents are over 40 Omnitrans Passenger Survey Half of Omnitrans riders are under 30

E-Survey Population Compared to SB Valley Workers and Omnitrans Ridership Employer E-Survey Most E-Survey respondents have incomes over $50K Omnitrans Passenger Survey Most Omnitrans Riders have incomes under $20K

Usual Commute Mode

Assessment of Potential Other commute mode used in the past 30 days? 10% Mode Used Other commute mode used during the past year? +14% Circumstances under which they would used an alternate mode to commute at least occasionally? 43.5% Mode they would be most likely to use

Conditions under which you can see yourself occasionally commuting by a mode other than driving alone? Drive Alone

E-Survey Mode Segments 46% Potential Current Alt Mode Commuters

Motivations Reasons respondents drive alone

Motivations Most important considerations in mode choice (ranked top 3) SCORE (based on 1, 2, 3 rankings) % of respondents who ranked in top 3 All Respondents

Motivations & Potential Independent & Flexibility Focused Practical & Cost Conscious 16.3% 16.8% 21.5% 8.9% 21.5% 9.2% 5.8% Enjoy driving Privacy/time alone Flexibility to make stops before & after work Access to vehicle during day for emergencies Cost Wear and Tear on Vehicle Accommodates my Work Hours Travel Time and Personal Safety independent of this spectrum and cut across both groups Continuum accounts for 86% of respondents

Motivations & Potential Independent & Flexibility Focused Practical & Cost Conscious 16.3% 16.8% 21.5% 8.9% 21.5% 9.2% 5.8% Continuum accounts for 86% of respondents

Motivations and Strategy Independent & Flexibility Focused Practical & Cost Conscious 16.3% 16.8% 21.5% 8.9% 21.5% 9.2% 5.8% 62% of respondents had not heard about a Guaranteed Ride Home Program Guaranteed Ride Home (33%-45%) On-demand service from transit station to worksite (24%-32%) and More Frequent Metrolink Trains (23%-29%) Bus Routes on Major Corridors Every 15 Minutes (20%-29%) Definitely would of 20%+

Motivations and Strategy Independent & Flexibility Focused Practical & Cost Conscious 16.3% 16.8% 21.5% 8.9% 21.5% 9.2% 5.8% On-going Vanpool Subsidy and Employer paid part/all of transit pass On-going Incentive Extra time off On-going Incentive Cash Mean Rating of 3.5/5 or higher/ Definitely would of 33%+

Active Transportation Potential Small Numbers, but Enthusiastic Independent & Flexibility Focused Practical & Cost Conscious 16.3% 16.8% 21.5% 8.9% 21.5% 9.2% 5.8% More safe bike paths that go between communities and are separated from traffic 28% 30% 48% 46% 40% 56% 50% Added safety features on existing bike paths – lighting, better striping, clear way finding signage, etc 45% 67% Bike share/bike rental options at reasonable prices for short trips These would be located at convenient locations – such as transit stations and employment centers 6% 25% 18% 22% More bike facilities at my worksite – such as bike lockers, showers and a repair station 31% 38% 44% Being able to see bike routes in Google maps or Apple maps 17% 20% 29% 24% An on-line source for bike share/rental and bike locker information linking to bike route maps 16% 26% 33% % Definitely would make me more likely to walk or bike 23

STRATEGIES

A Package of Strategies Customer-based strategies are: Responsive to numerous markets Responsive to different customer motivations Multi-modal Use information as critical link

Last Mile Strategy – Downtown San Bernardino SITUATION 28,000 work trips daily Rail investment Metrolink “last mile”, opening Summer 2017 New Redlands light rail ARROW – mid 2020 SB Transit Center 50 buses an hour Convergence of 5 transit systems [American Community Survey]

Last Mile Strategy – Downtown San Bernardino SITUATION 28,000 work trips daily Rail investment Metrolink “last mile”, opening Summer 2017 New Redlands light rail ARROW – mid 2020 SB Transit Center 50 buses an hour Convergence of 5 transit systems

Last Mile Strategy – Downtown San Bernardino SITUATION 28,000 work trips daily Rail investment Metrolink “last mile”, opening Summer 2017 New Redlands light rail ARROW, starting mid-2020 SB Transit Center 50 buses an hour Convergence of 5 transit systems WHAT WE LEARNED Fear Factor Uncertainty about using transit Discomfort walking in downtown Need Change In Culture/Mindset More accurate perception of transit Awareness of sophisticated info tools Less fear Interest in shuttle from Omnitrans/Metrolink station to County offices (24% - 32%)

Last Mile Strategy – Downtown San Bernardino SITUATION 28,000 work trips daily Rail investment Metrolink “last mile”, opening Summer 2017 New Redlands light rail ARROW, starting mid-2020 SB Transit Center 50 buses an hour Convergence of 5 transit systems RESPONSE On demand, convenient DRT service –Denver Call-n-Ride model Meets trains for curb-to-curb service within train catchment area Reservations back to train via phone or on-line Don’t have to “think” – it’s just there

Last Mile Strategy – Bike Share SITUATION Corridor of large employers with higher bike use rates Loma Linda University Medical Center & Loma Linda VA MC Redlands & Redlands University ESRI – international corporation Zagster showed interest Linking bus and bike share, to expand last mile choices Omnitrans policies support bikes on-buses [sbX] New Arrow rail line coming

Last Mile Strategy – Bike Share

Last Mile Strategy – Bike Share SITUATION Corridor of large employers with higher bike use rates Hospitals: Loma Linda University Medical Center; Loma Linda VA MC Redlands & Redlands University ESRI – international corporation Zagster showed interest Linking bus and bike share, to expand last mile choices Omnitrans policies support bikes on-buses [sbX] New Arrow rail line coming WHAT WE LEARNED Bike enthusiasm in these communities Two existing bike clinics Major employer – ESRI – culture says workers should “do the right thing” in commuting to work Redlands Rail Need good bike/ped access to and from ESRI campus Interest in options from ESRI rail station to retail and warehouse employers (no station between ESRI & Waterman)

Last Mile Strategy – Bike Share RESPONSE Pilot a transit-supportive bike share program in the Loma Linda – Redlands corridor. Seek partners “Test the waters” regarding interest with the San Bernardino Bike Alliance Explore models

Rideshare Strategies SITUATION High rideshare and vanpool use rates – among the highest in the region at 14% journey-to-work Long-distance commutes support carpooling and vanpooling Longstanding two county program www.IECommuter.org Existing rideshare incentives $2/ day from SBCTA for 3 months Guaranteed Ride Home (GRH)

Rideshare Strategies SITUATION WHAT WE LEARNED High rideshare and vanpool use rates – among the highest in the region at 14% journey-to-work Long-distance commutes support carpooling and vanpooling Longstanding two county program www.IECommuter.org Existing rideshare incentives $2/ day from SBCTA for 3 months Guaranteed Ride Home (GRH) WHAT WE LEARNED Casual ridesharing of some interest, opportunity to introduce shared ride experience (Loma Linda considering Zimride) Mixed views about the effectiveness of additional incentives to consumers Widely varying incentives among large employers E-survey interest in incentives Very limited awareness of GRH -62% unaware ETCs are not transit advocates

Rideshare Strategies SITUATION RESPONSE Explore expanded incentives High rideshare and vanpool use rates – among the highest in the region at 14% journey-to-work Long-distance commutes support carpooling and vanpooling Longstanding two county program www.IECommuter.org Existing rideshare incentives $2/ day from SBCTA for 3 months Guaranteed Ride Home (GRH) RESPONSE Agency proposal for zero-emission, car-sharing vehicles for mid-day use Enhance rideshare platform to be multi-modal Revamp GRH program to: Promote awareness Revise payment method to pay in advance [TNC – Uber/Lyft payment] Explore expanded incentives Time off of work $5/ day for ridesharing – unlikely Support to ETCs and mid-sized employer TDM programs

Institutional Strategies SITUATION Modes involve multiple parties Coordination is complicated WHAT WE LEARNED Customer faces confusing array of choices “Way in” to information is confusing Challenges exist in: Service connections Fare payments and transfers Information sharing Institutional coordination and planning

Institutional Strategies SITUATION Modes involve multiple parties Coordination is complicated RESPONSES Information is an opportunity for coordination Data exchange across platforms Customer-oriented portals bringing modes together Identify policies that reinforce silos rather than encouraging mult-modalism