Schulze School of Entrepreneurship

Overview The following pitch deck is a sample. It contains all of the components typically required in a new venture pitch. This is merely meant as a sample for guidance. Please feel free to add, delete, alter and otherwise customize this for your own purposes.

(Company Name) (Your name) (Title) (Address) (Email) (Phone) (Website) Slide # Tag Line and/or Logo

(Insert your wow factor here but limit it to 10 words only. Grab Overview (Insert your wow factor here but limit it to 10 words only. Grab the reader!) Slide # Tag Line and/or Logo

Opportunity (What significant pain do you solve?) (Why is this a great opportunity for you?) (How large is this pain?) Slide # Tag Line and/or Logo

Unfair Advantages (What unfair competitive advantages can you bring to the table?) (Advantage 1) (Advantage 2) (Advantage 3) (How do you maintain the unfair competitive advantages) Slide # Tag Line and/or Logo

Offering (Provide a mock up of the product or service. For example, if it is an app, provide screen shots. If it is hardware, provide an illustrative representation. If it is a process or service, outline or diagram the process/service.) Slide # Tag Line and/or Logo

Marketing and Sales (How will you roll out?) (How much have you done already?) (Describe your skills/expertise) (Describe the customer) (Who is your customer?) (Where do they live?) (What do they do?) (What’s their income? Age? Gender? Etc.) Slide # Tag Line and/or Logo

Competitive Landscape (Provide some form of competitive landscape analysis) My Offer Competitor 1 Competitor 2 Competitor 3 Price Low High Speed Fast Medium Slow Maintenances None Slide # Tag Line and/or Logo

Revenue Model (Provide a five year revenue estimate including) (Discuss pricing, market size estimates and market penetration rates) Slide # Tag Line and/or Logo

Team (Member 1 Name) (Member 1 Role) (Member 1 Key Facts) Etc. Slide # Tag Line and/or Logo

Current Status Key milestones achieved thus far Timeline of anticipated milestones Slide # Tag Line and/or Logo

Closing (Provide a product positioning statement) To: (target customer) our (product) is the one (category) that (key benefit) unlike (nearest alternative). Example: To: Music lovers our Apple iPod is the one music player that provides high quality seamless interoperability unlike android models. Slide # Tag Line and/or Logo

Thank You! Slide # Tag Line and/or Logo

Scoring Rubric Criteria Excellent (5) Very Good (4) Good (3) Fair (2) Poor (1) Overview Opportunity Unfair Advantages Offering Marketing and Sales Competitive Landscape Revenue Model Current Status Communication

Scoring Rubric Guidance Criteria Excellent (5) Poor (1) Overview Compelling hook Very unappealing Opportunity Can’t miss Difficult to ascertain Unfair Advantages Might be real Nothing special Offering Reasonable offering Very disconnected from reality Marketing and Sales Good handle on these issues Very unrealistic expectations Competitive Landscape Solid understanding and room to operate Lack of understanding and/or no room to operate Revenue Model Reasonable and compelling Unreasonable and not compelling Current Status Have made solid progress Simply a notion Communication Very compelling video Disorganized video. Difficult to watch