Instrumentation.

Slides:



Advertisements
Similar presentations
What is a Survey? A scientific social research method that involves
Advertisements

USING QUESTIONNAIRES. Steps to a Successful Survey  Step 1 – What do you want to know?  Step 2 – What is the audience?  Step 3 - Audience + Purpose.
Designing and Analyzing Questionnaires
Creating A Good Questionnaire IB Geography Internal Assessment.
1 Sources:  SusanTurner - Napier University  C. Robson, Real World Research, Blackwell, 1993  Steve Collesano: Director, Corporate Research and Development.
The Marketing Survey How to construct a survey
Mini—task What is a questionnaire?. Questionnaire(1 ) shopping habits 1.I do not go shopping in supermarkets. A. □ D □ N. □ 2.I go shopping once a day.
2 of 43 Designing a questionnaire When designing you own questionnaire you should try to follow these rules: 1) Provide an introduction, so that the person.
CHAPTER 15 Questionnaires. What is a questionnaire? A questionnaire is a means of gathering survey data from a large number of people A questionnaire.
A. Parichart W. A. Chulamani C..  To describe how to design the questionnaire; introduction, question order, layout, and question length.  To explain.
Capacity Needs Assessment Surveys Agenda for 2/17/09.
MARKETING SURVEYS Constructing the Questionnaire validity  A questionnaire has validity when the questions asked measure what they were intended.
March 22,2007Lisa A. Lauxman, Ph.D On-Line Surveys Arizona Cooperative Extension Professional Development Workshop.
QUESTIONNAIRE DESIGN.
Question Everything.  Questionnaire should be: ◦ Valid – Questions should measure what was meant to be measured ◦ Reliable – Should give you the same.
Developing Questionnaires. What is a questionnaire? A group of printed questions that the respondent answers by him/herself A key assumption: the respondent.
Creating A Good Questionnaire
Creating A Good Questionnaire IB Geography. Advantages and Disadvantages of Questionnaires Advantages –Can assess a large group quickly –Easy to analyze.
Research Tools: Questionnaires. What is a Questionnaire? –A tool to: Collect answers to questions Collect factual data A well designed questionnaire should.
Social Justice Post Survey Results May Social Justice & Technology Post-SurveyPlease answer all of the questions in the survey.: Please rate your.
Questionnaires. I. Constructing a questionnaire 1. Tick items in lists or boxes 2. In addition other types are often used: a straight choice between two.
FORMATTING A QUESTIONNAIRE. PURPOSE OF QUESTIONNAIRE Collect measurable data from a specific group of people Success of Questionnaire= Response rate Response.
Group Discussion – Lunar New Year Fair Stall
Your how to guide for conducting effective market research.
Chapter 6: Collecting Primary Data Using Questionnaires
Community Survey Report
Attitude Scales Measurements
Designing a Questionnaire
Ing. Valeria Mirabella Questionnaires Ing. Valeria Mirabella
Introducing OurSCHOOL
Collecting data.
Social Research Methods
Designing Questionnaire
Market Research Unit 5 - slide 13.
Introducing OurSCHOOL
Presents RAP Week 7 April 8TH 2013.
Questionnaire and Form Design
Marketing.
Community Survey Report
Market Research ... Before you do anything in marketing you first have to do Market Research – the gathering, recording, analysing, and presenting information.
Evaluation of Research Methods
The Marketing Survey By: Master Ence.
Survey research CAS 204.
Introduction to questionnaire design
2.06 Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
Questionnaires and interviews
About Market Research Making a Questionnaire
Structured Interviews and Instrument Design Part I
Technical Communication
Technical Communication
Marketing Surveys Lecture: min 29.2.
Research Concepts 2 Primary Research
Technical Communication
What is Market Research?
SOURCES OF DATA COLLECTION
Marketing Research Process
PRINCIPLES OF WRITING AND CLASSIFICATION OF QUESTIONS
Social Research Methods
Developing and using questionnaires
Who is your Target Market?
A survey about communities
Questionnaire Design (re. Zikmund Chapter 11).
Writing Surveys.
Writing Surveys.
Chapter 11 Collecting primary data using questionnaires
2.06 Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
This lesson is for both investigation and artefact projects.
Consumer Behaviour Lecture 3.
The Marketing Survey-29.2 After finishing this section, you will know:
Presentation transcript:

Instrumentation

Questionnaire Clarify the purpose of survey Assure confidentiality of response(s) Clear instructions on how to answer (tick, circle, rank, etc) Divide according to sections Closed-ended vs open-ended questions Refer to samples on page 31 and 77

Closed-ended questions Yes/No question e.g: Are you an organ donor? Yes No Do you eat fast food? Yes No

Scale questions Use quantifiers such as Strongly Agree, Agree, Disagree, Strongly Disagree Please indicate the level of agreement with each statement by ticking ( ∕ ) the appropriate column. Organ pledging is very important for everyone 2. Fast foods are cheaper and faster to get Strongly Agree Agree Disagree Strongly disagree

Listing/ choice questions Provide items or choices for the respondents to choose. For the question below, you may tick ( ∕ ) as many boxes as you think appropriate. Where do you get information about organ donation? Friends Internet TV/ Radio Magazine Newspaper Others, please specify ________

Ranking questions Provide degree of preference or choice Please rank the following criteria you use in buying a hand phone: ( 1 – most preferred to 5- least preferred ) Size Price Function Coverage Brand Name

Category questions Ask respondents to identify the response provided in different categories, for example, age range, monthly income, weight range, etc Please tick ( ∕ ) in the appropriate space. How much do you spend to pay the phone bill each month? Under RM50 RM51 – RM100 RM101 – RM200 More than RM201

Open-ended questions Ask for opinions, ideas, suggestions or comments. Answers can be lengthy. e.g: What do you think about organ donation? ___________________________________________________________________

Interview Valuable information that might not be answered with just a ( ∕ ) Respondents’ feelings and beliefs about the topic, in a two-way communication between interviewer and respondent. Yes/ No question WH- questions Refer sample on page 34