1950s Culture and Society.

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Presentation transcript:

1950s Culture and Society

Did you know that this came out in the 1950s? Silly putty

TV Changes American Life Scientists worked on TV since 1920s By end of WWII, ready for home use Between 1945-1950, 5 million TV’s were sold In 1959, 40 million were sold

Use of TV Politics Advertising V.P. Candidate Nixon used TV to appeal to public Checkers Speech https://www.youtube.com/watch?v=EjHoH2m3iKA 1954 Senate-Army Hearings Altered career of Senator Joe McCarthy Advertising Combination of picture & sound had more persuasive potential than radio By 1960, TV = major method of advertising Commercials developed

Programming I Love Lucy Texaco Star Theater with comedian Milton Berle = 1st big hit Nicknamed “Mr TV” American Bandstand appeal from cultural movement of 1950s Rock & roll Hosted by Dick Clark > forum for artists but also showed fashion/trends On TV until 1987 https://www.youtube.com/watch?v=xdSGjmhtaL0

Programming Continued… Introduction of Daytime dramas (soaps), crime drama, game show TV guide helped keep track Some questioned effects on kids Scandal in 1950s with rigged games (Quiz Show) 1954 CBS & NBC begin color broadcast

Technology Computer Polio -Most contagious disease 1951 available for commercial use Called UNIVAC (universal automatic computer) Weighed 30,000 lbs Cost: $50,000 International Business Market (IBM) Polio -Most contagious disease Worst year on record 1952 with 57,000 cases Scientist Jonas Salk developed vaccine

Children Baby Boom Extra-curricular Dr. Benjamin Spock Peak in 1957 Baby born every 7 seconds Extra-curricular Additional opportunities in Boy/Girl Scouts, music lessons, toys 1st generation raised with TV Dr. Benjamin Spock Child Care: women stay at home Not spoil, use discipline Family dynamics

“Boom” Economically Socially Threats of nuclear war but economic success World’s greatest economic power (yet just 67% of world’s population) Socially Baby boom William Levitt created community of homes (Levittowns) Stocked with appliances

New Communities Levittowns affordable > GI Bill Not diverse (wouldn’t sell to African Americans) “Cookie cutter” Suburbs because crowding in cities Sunbelt: warmer S.W. part of US Air conditioning CA = major destination Highways Ike favored highway development 1956 Congress approved funding for 40,000 miles of highway system

1950s Rebellion Many rebelled against sameness & conformity Marlon Brando & James Dean (actors) Jack Kerouac & Beat Generation took position of outsiders > borrowed language from jazz music & rejected social norms

’50s Music Music = rebellion of youth Rock ‘n’ Roll: combo of bluegrass & rhythm & blues https://www.youtube.com/watch?v=-XLYBkPTUM0 Elvis Presley, Little Richard, Jerry Lee Lewis Doo-Wop: “bubble gum” music Angels: “My Boyfriend’s Back” The Penguins: “Earth Angel” The Five Stains: “In The Still of the Night”

Women In general, maintained a traditional role Marriage Average age for women to marry in 1940= 21.5, drops to 20.1 in 1950 1950: 60% of women 18-24 are married Working Women = 50% of workforce but earn only 60% of what men do; jobs are temporary & few in upper-management Rights Betty Friedan begins women’s rights movement Activist vs. Housewife (June Cleaver)