DRAFT What is Notre Dame Day?

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Presentation transcript:

DRAFT What is Notre Dame Day? A global celebration of all things Notre Dame which engages, informs, and inspires alumni, parents, and friends to support the University. 12/29/2017

Notre Dame Day starts at 18:42 (6:42pm ET) on Sunday April 24 DRAFT What is Notre Dame Day? An opportunity for your area of interest (AOI) to win a share of the $1M Challenge Fund A 29-hour live broadcast from LaFortune Student Center that tells amazing stories Notre Dame Day starts at 18:42 (6:42pm ET) on Sunday April 24 12/29/2017

2015 Success Stories 1 Notre Dame Glee Club 2886 $ 42,832 6 Rank AOI Total Votes Total $ 1 Notre Dame Glee Club 2886 $ 42,832 6 Alumni Hall 1243 $ 18,448 7 Sacred Music Program 1159 $ 17,201 10 Water Polo Club, Women's 909 $ 13,491 32 Figure Skating Club 474 $ 7,034 50 PrismND 347 $ 5,150 57 Camp Kesem 311 $ 4,615 91 Super Sibs 189 $ 2,805 101 Japan Club 167 $ 2,478 12/29/2017

What is Notre Dame Day? 12/29/2017

What is Notre Dame Day? 12/29/2017

What is Notre Dame Day? 12/29/2017

What is Notre Dame Day? 12/29/2017

Jonathan’s ND Day 2015 Total ND Day Impact: $84.15 Gift – My $ Votes – Challenge Fund $ $14.83 FTT Center for Social Concerns ND Club of St. Joe Valley Rugby club Men’s Soccer Made a $10 Notre Dame Day gift to the Notre Dame Fund $74.15 Total ND Day Impact: $84.15 12/29/2017

Steps for Success Read the ND Day handbook and style guide http://ntrda.me/219TuDt Customize your AOI’s own Notre Dame Day page Share trailers & news from Proud to Be ND Engage your constituents and their networks via your own social pages and email lists (use #NDday!) Give & Vote starting 4/18! Live leaderboard results begin at 6:42pm ET on 4/24 12/29/2017

Notre Dame Day Pages NotreDameDay.ND.edu supports three key digital elements of Notre Dame Day: Giving and voting Live broadcast AOI pages (ex., Glee Club) 12/29/2017

How can you market on social? Tools Tactics Your AOI Facebook, Twitter, Instagram pages Your personal social media pages University social pages (Notre Dame, NDAA, Fighting Irish, PTBND) Use #NDday Share news and updates from PTBND Share your Notre Dame Day page Share photos and videos Tell your story! Encourage giving, voting, and watching on 4/24-25 12/29/2017

Social Media Lounge Segments during the last ten minutes of every hour Review leaderboards and social highlights Contact Jonathan for more information 12/29/2017

Rules and Regulations 12/29/2017

Additional Questions? Notre Dame Day Team Aaron Wall ’04, ’06 M.Ed. Program Director, Executive Producer Notre Dame Day AWall@ND.edu 574-631-2143 Mark Naman ’95, ’96 MBA Director, Operations and Technology Notre Dame Day Mnaman@ND.edu 574-631-9188 Jonathan Retartha ’07, ’11 MBA Social Media Producer Notre Dame Day Jonathan.Retartha@ND.edu 574-631-5340 12/29/2017