THE MEDIA OF MASS COMMUNICATION 11th Edition John Vivian PowerPoint™ Prepared by Amy M. Carwile Texas A&M University at Texarkana This multimedia product and its contents are protected under copyright law. The following are prohibited by law: any public performance or display, including transmission of any image over a network; preparation of any derivative work, including the extraction, in whole or in part, of any images; any rental, lease, or lending of the program. Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

Chapter 6: Motion Media Thematic Chapter Overview Media Technology Media Effects Media Economics Elitism & populism Audience Fragmentation Media & Democracy Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

The Television-Movies Meld Divergent Legacies Synergies Modern Mockumentary Christopher Lloyd Steven Levitan

What dynamic do you see as the single most significant explanation of the post-World War II battle between Hollywood and the television industry: Economics? Technology? Corporate culture? Acting styles? Or something else? From your own experience, create a list of actors, television producers and movie directors who have succeeded in both movies and television. What do they have in common? Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

Movie Industry Formative Era Adolph Zukor’s Paramount Suspension of disbelief Adolph Zukor’s Paramount Mass production movies Federal break-up Studio system Block booking Paramount decision Television as a rival Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

Besides the novelty of media-depicted motion, what made movies a powerful new medium? Who would you consider the Adolph Zukor of today’s movie industry? Why? How would you as a media consumer have viewed the Paramount decision at the time? In retrospect? How did the traditions and practices of the movie and television industry work against early compatibility? Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

Television Industry Structure Two-Tier Infrastructure Federal Radio Act Federal Communication Act The Big Three Corporation for Public Broadcasting Public Broadcasting Service Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

Television Industry Structure (continued) Fragmented Television Industry Terrestrial Television Cable Television Cable Networks Gerald Levin & HBO Ted Turner & CNN Satellite Delivery Dish Network DirecTV Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

Largest U.S. Television Markets Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

What do you say to people who argue that tight regulation of terrestrial television doesn’t make sense anymore if the cable and satcom television industries are exempt? What future role do you see for traditional television networks that have historically served local terrestrial affiliates? Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

Movie Industry Structure Post-Paramount Decision Production Distribution Exhibition Major Studios Disney Columbia Paramount 20th Century Fox Universal Warner Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

Movie Industry Structure (continued) Independents United Artists Dreamworks Miramax Lions Gate Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

How can it be argues Hollywood has regained dominance as a producer of motion-media products? Has the absorption of major movie studios into conglomerates been a good things for movies? Who are the newest entries into the independent film market? What are the chances they will soon be acquired by established studios? Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

Motion Media Products Movie Genres Narrative Films Talkies Color Computer-Generated Imagery Animated Documentaries Little Movies

Television Genres Sitcoms Dramatic Series Reality Shows News Television Documentaries

Small Screen Genres Video games Quick Drama Live TV Webisodes Live TV Product and Advertising Quality Do-it-yourself Quality

How is it that movies on television fall short of the experience of viewing the same movie in a theater? Programming for the expanding cable television market continues. What might be the next genre for television programming and why? What kind of moving-image works well on smartphones and other small-screen devices? Why? Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

Platform Flux The Box Office Video on Demand Attendance Peak 1946 – 90 million tickets/week Multiplexes Video on Demand Time shifting Portable devices Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

How many more tricks-up-the-sleeve does the move exhibition business have to address audience losses to television and new platforms? Or is the day of the movie-house doomed? What is being lost with the miniaturization of devices for viewing movies? Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.

POINT COUNTERPOINT Bean-counters are the enemy of creative enterprise. They put limits on artistry that prevent movies and television from attaining their potential. COUNTERPOINT A company in the media business must be a business first. This means making money or at least breaking even. It’s silliness to think that media products exist outside the reality of profit as an imperative. Copyright 2013, 2011, 2009 Pearson Education, Inc. All Rights Reserved.