Post-it® Notes & Flags

Q1-Q2 Productivity Campaign – What’s New for 2017 1 – Focus on larger sizes of Post-it® Super Sticky Notes including 4 in. x 4 in. and 4 in .x 6 in. 2 – Partner with Master Planners that align with planner segment’s passion areas and Post-it® Brand key business verticals to create content that illustrates ways to amp up personal productivity for the planner audience. 3 – Develop an online tool to help planners find productivity tips and content that aligns with their unique planning and productivity style.

Q1-Q2 PRODUCTIVITY INTEGRATED CAMPAIGN Post-it.com List Making Tool, Videos and Public Relations Digital Video Advertising Across Platforms Short videos will feature Post-it® Product portfolio used to address most common organization needs Post-it.com will house short features on productivity tool and tips to be organized with complementary product. Social Media Search and Display Network Advertising This is an overview of the integrated communications plan across paid, owned and earned media supporting “Make it Stick with Post-it® Brand” for our Q1 promotion around productivity. Digital Video Advertising Across Platforms – our target is using desktop at work, mobile and tablet at home-we have videos available in a media buy that will serve advertising to the target wherever they are looking for information on how to be organized in the new year. Post-it.com and Digital Content Generation – we are partnering with well known organization experts to learn tips on how to stay organized in the new year—specifically, with Post-it® Products at hand. The most common place our target goes when they have a question is Search. So, we will ‘own’ all Search platforms with productivity messaging and videos served. Finally, social media will allow us to dive deep into consumer targeting by segment and deliver rich stories that will be sure to get their attention. This content will be easily shareable so consumers will pass it along to their communities. As consumers turn to Search for their “how to” organization questions, Post-it® Product videos and product recommendations will be displayed across Google Ad Network and Email

Q1-Q2 PRODUCTIVIY | 2017 COMMUNICATIONS PLAN JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC GOOGLE SEARCH & DISPLAY AD NETWORK 1/1 – 6/15 1/4 – 6/1 RETARGETING SOCIAL MEDIA CPVV (short videos) CPE (quotes & stories) 1/1 – 6/15 PINTEREST, LINKEDIN, FACEBOOK PAID DIGITAL MEDIA 1/4 – 6/15 VIDEOS SERVED THROUGH PROGRAMMATIC VIDEO Here is a calendar outlining the tactics and timing for the Q1-Q2 program. All communications will begin one the first day of January…a day when many are researching their resolutions and preparing for the year ahead. EMAIL 1/4 2/5 3/7 4/16 5/28 6/15

2017 Back to School Marketing Program Influencer National Program Components Available to Activate: Campaign Guidelines, Key Visuals National In-Store Display and On-line Creative Six (6) social media posts where @Gabby Douglas tags @Postit (with a focus on Facebook and Instagram). Retailers can re-gram, re-post, re-tweet once the Post-it® Brand shares out post on Gabby Douglas. Four (4) :15’s Videos – Gabby’s Goal Board – Shared on social media or used in-store. Unlimited Post-it® Perks emails with retailer-specific segmentation. Unlimited sizes digital banner ads and HTML’s – no retailer logo located inside creative ad unit. Unlimited retail print circular and sampling – no retailer logo located inside creative ad unit. Unlimited retail FSI couponing – no retailer logo located inside creative ad unit. Dates available June 1, 2017 – September 30, 2017

INTEGRATED CAMPAIGN | BACK-TO-SCHOOL National Television Advertising Plan Post-it.com and Digital Content Generation Public Relations and Engagement Strategy Social & Digital Media, Paid Search, & Email This is an overview of the integrated communications plan across paid, owned and earned media supporting “Make it Stick with Post-it® Brand’ at back-to-school. National television advertising is used to drive extended reach across key channels that target our Planner Parent. Post-it.com and Digital Content generation will allow consumers to learn about the larger portfolio of products and view videos of real-life students are working hard to achieve their dreams in school. Public Relations and Engagement strategy allows earned media to pick-up news about Post-it® Brand and share it out in key publications like Real Simple, Better Homes and Gardens, Parents, and People magazine. Finally, social media, search, retargeting and email will allow us to dive deep into consumer targeting by segment and deliver rich stories that will be sure to get their attention. This content will be easily shareable so consumers will pass it along to their communities.

JAN BACK-TO-SCHOOL | 2017 COMMUNICATIONS PLAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC TELEVISION 7/24 – 8/27 PAID DIGITAL MEDIA 7/24 – 9/12 SOCIAL MEDIA PAID ADVERTISING (Intermittent) MEDIA RELATIONS MAKE it stick RELEASE: 8/8 Commissioned research National influencer! EMAIL (Intermittent) This calendar provides an overview of the weeks where we will have paid media support. In total there will be 11 weeks of media support on behalf of the Post-it® Brand, beginning the week of July 11th through September 30th. We hope to exceed our 2016 impressions by 10%. 7/18 8/3 8/11 9/1 PAID SEARCH 7/11 – 9/30 SAMPLING (Multiple Tactics)

Grow the Core: Post it® Notes, Flags and Tabs Sales Tools Samples/Offers On-line Brand OTT/Insights