STANDING OUT AMONGST THE VINES: The New Normal in Vineyard Marketing Time: 2:45pm – 3:45pm Moderator: Karissa Kruse – President, Sonoma County Winegrowers Speakers: Steve Alden – Grower, Perli Vineyards / Murder Ridge Winery Lise Asimont – Director of Grower Relations, Francis Ford Coppola Steve Dutton – Partner / Grower, Dutton-Goldfield Winery Jim Sturgeon – Director or Marketing, Jackson Family Wines

Question 1: How has marketing a vineyard/selling grapes/farming evolved over the past 5 years?

Question 2: If you could do one thing or spend money in one place, where would it be?

Question 3: What would you do to improve marketing your vineyard without spending money?

Question 4: Make a 10-year prediction. What’s next for grape growing and/or vineyard marketing?

Thank You to Our Session Sponsor: