Enrollment Management 101 Jessica Marinaccio Dean of Undergraduate Admissions and Financial Aid, Columbia University Anne De Luca Associate Dean, Harvard College Admissions & Financial Aid Stacey Kostell Vice President for Enrollment Management, University of Vermont Matthew Proto Vice President and Dean of Admissions and Financial Aid, Colby College

Enrollment Management What is enrollment management? How do enrollment managers help define and support institutional priorities? What ethical dilemmas do enrollment managers face in addressing competing priorities? What strategies are effective in building enrollment management teams? What are the institutional benefits of implementing an enrollment management model?

Enrollment Management Enrollment management is a comprehensive, integrated approach to student recruitment, services, and retention. Maguire Associates Chairman Jack Maguire first introduced the concept in the mid-1970s. Since that time, hundreds of colleges and universities have implemented systematic, researched-based enrollment management practices.

Enrollment management organizes and optimizes the student relationship as it moves from the prospect, inquiry and application stages to admission, enrollment and matriculation.  Increasingly, enrollment managers also view satisfied students on a more comprehensive continuum as successful graduates, engaged alumni, generous donors, and loyal employers in what constitutes a true life cycle relationship. Positioning the institution Creating targeting strategies Optimizing recruitment

The Evolution of Enrollment Management

Pricing strategically Applying strategic financial aid modeling Understanding market demand Streamlining student administrative services Strengthening satisfaction and retention Assessing student achievement Improving operations

Current World Population United States 7,390,946,447 325,050,566 U.S. and World Population statistics as of May 15, 2017 Source: U.S. Census Bureau, International Database and World Population Clock

U.S. High School Graduates 2000-2032 Source: Western Interstate Commission for Higher Education, Knocking at the College Door: Projections of High School Graduates, 2016

Regional Changes in U.S. High School Graduates

Projected Composition of U.S. High School Graduates by Race/Ethnicity Source: Western Interstate Commission for Higher Education, Knocking at the College Door: Projections of High School Graduates, 2016

Projected Change in U.S High School Graduates by Race/Ethnicity Hispanic Asian/Pacific Islander American Indian/Alaska Native Black White Source: Western Interstate Commission for Higher Education, Knocking at the College Door: Projections of High School Graduates, 2016

The University of Vermont: Three Big Questions What is the desired undergraduate enrollment? What are our selectivity and broad diversity goals? What is the net tuition revenue goal? These materials are confidential.  Please do not distribute, share or copy without the permission of the University of Vermont.

The University of Vermont: Campus Enrollment Our undergraduate enrollment is 10,000 Projected number of students needed to enroll to meet this goal Major/Program limitations Projected changed in retention or graduation These materials are confidential.  Please do not distribute, share or copy without the permission of the University of Vermont.

The University of Vermont: Selectivity and Broad Diversity Goals What is our target admit rate? What is target academic profile? What is Vermont vs. out-of-state mix? What are college/school enrollment targets? These materials are confidential.  Please do not distribute, share or copy without the permission of the University of Vermont.

Amount of merit scholarship awards The University of Vermont: Net Tuition Goals and Financial Aid Leveraging Amount of merit scholarship awards Percent of need we can meet for students at different need levels Utilization of UVM Foundation dollars to meet goals These materials are confidential.  Please do not distribute, share or copy without the permission of the University of Vermont.

Colby College Institutional Commitments Create an intellectually adventurous and diverse community. Meet 100% of demonstrated need without student loans. Support academic programs, athletics, the arts, new initiatives, and more. These materials are confidential.  Please do not distribute, share or copy without the permission of the Colby College Office of Admissions.

A Larger and More Competitive Applicant Pool These materials are confidential.  Please do not distribute, share or copy without the permission of the Colby College Office of Admissions.

Holistic Review Identify students with intellectual curiosity and impact. Ensure every student has the opportunity to emerge with the review of applications by two admissions officers during EDI, EDII and RD. Begin with the transcript, School Report and School Profile. Review every candidate through a committee process. Recruit the most talented students from every background. Use the waitlist as a tool to meet enrollment goals. These materials are confidential.  Please do not distribute, share or copy without the permission of the Colby College Office of Admissions.

The Challenges of Predicting Exact Enrollments These materials are confidential.  Please do not distribute, share or copy without the permission of the Colby College Office of Admissions.