assoc. prof. Krasimira Staneva, PhD „Challenges and changes in the development of international destinations with focus on rebuilding structures after economical, political or natural crisis“ assoc. prof. Krasimira Staneva, PhD Krassimira Staneva 2016

International destination’s architectonics The international destination as a multifunctional structure has different elements. The international destination is in line with destination marketing, positioning and branding; destination planning, monitoring and product development. Krassimira Staneva 2016

Profile of destinations The destinations as composite products consisting of a bundle of different components including: accommodation and food establishments, tourist attractions, cultural venues and the natural environment Krassimira Staneva 2016

Type of crises A. Natural- earthquakes, floods, volcano's eruption, climate changes, technogenic … B. Political – social and terrorism A+B=C C. Economical: global and local Krassimira Staneva 2016

The Changes 15/07/2016 Krassimira Staneva 2016

“SWOT" Analysis of Nica 2016 Strengths, Weaknesses, Opportunities, and Threats Krassimira Staneva 2016

The Changes Krassimira Staneva 2016

New situation, new philosophy Krassimira Staneva 2016

Interaction between crises and Tourism destination management Tourism destinations Earth/Natural Economical Political instability Krassimira Staneva 2016

The crisis’s impact on international destinations Where we can find it? Accommodation Infrastructure Travel propensity Demand consumption patterns Tourists’ motivation and scope Atmosphere of the place/sense of place Activities Visiting attractions Management plan of destination in generally Krassimira Staneva 2016

The Challenges? Krassimira Staneva 2016

Krassimira Staneva 2016

Our changed World New socio-demographic characteristics New psichoemotional comfort New economics situation New sensitivity to the World Krassimira Staneva 2016

The key of our success: RRR Restart Relocate Rebuild Krassimira Staneva 2016

Restart Relocate Rebuild Restart the system in every organization level How? Tourism Crisis Management Plan: developing measures, plans and manuals for emergency situation 2. Develop a diversification action: countries with more diversified international tourism were less affected by global economic crisis Krassimira Staneva 2016

Diversification of source markets In March 2009, UNWTO announced a Roadmap for Recovery : 6 world popular destinations are in crisis Resilience/adapting function of tourism Focus on job retention and sector support Understand the market and respond rapidly Boost partnerships and ‘competition’ Advance innovation and technology Strengthen regional and interregional support Krassimira Staneva 2016

Restart Relocate Rebuild Relocate tourists How? Creation of new touristic services - accessible and diverse, aiming to new target group (high cost income countries, low cost were influenced by crisis) Focus on local attractions- an aesthetic landscape, caves, scenic views, ecological- biological environment Focus on different market source out of traditional as Russia, England, EU citizens Krassimira Staneva 2016

Restart Relocate Rebuild Destination access (alternative routes) Social focus- to re force local economic and to improve the quality of life Management of relocation’s risk Krassimira Staneva 2016

Restart Relocate Rebuild Synergy of elements Promotion Marketing Communication Assessment Planning Development Product development Management HR management Krassimira Staneva 2016

Restart Relocate Rebuild Rebuild How? Taking into account specific interdisciplinary knowledge , principles, working models and strategies Find any gaps in the structure Plan what needs to be done to improve the post crisis’s situation Allocate jobs to each partner from touristic body Krassimira Staneva 2016

Restart Relocate Rebuild To invest in HR (30% reduction of workplaces because of political crisis in Turkey 2016) To involve all key stakeholders in recovery process and establish relationships and partnership group Policy Responses to the crisis: Public policy and Government support Krassimira Staneva 2016

Global Policy and UNWTO 2013 1. Fiscal measures 2. Monetary measures 3. Human resources measures/employment measures 4. Marketing and promotion measures 5. Travel facilitation 6. Public/private partnerships (PPPs) 7. Regional cooperation 8. Environmental measurements Krassimira Staneva 2016

The Facts According to the U.N. World Tourism Organization, tourists crossing international boarders reached over 1 billion a year . Krassimira Staneva 2016

The Stimulus for Rebuilding Create new jobs – particularly in small and medium enterprises (SMEs) Mainstream tourism in stimulus and infrastructure programs Review tax and visa barriers vis-à-vis growth Improve tourism promotion and capitalize on major events Include tourism in aid for trade and development support Krassimira Staneva 2016

The Stimulus for Rebuilding Green Economy/ Blue Economy Develop green jobs and skills training Respond effectively to climate change Profile tourism in all green economy strategies Encourage green tourism infrastructure investment Promote a green tourism culture in suppliers, consumers and communities Source: Economic Crisis, International Tourism Decline and its Impact on the Poor UNWTO ISBN: 978-92-844-1443-7 (printed version) I 2013 Krassimira Staneva 2016

Our changed World New demographic characteristics New social characteristics New economics situation New sensitivity to the World New psycho emotional comfort Krassimira Staneva 2016

After crisis Changing World is provoking the stakeholders and professionalists to create innovations in every structures to manifest the synergy of different knowledge areas to obtain balanced touristic product with respect to environment and life Krassimira Staneva 2016

The Real Challenges The challenges of how to construct facilities, provide energy, water and waste management, develop new food supplies, and protect cultural heritages and environment of local communities, is the real and main crisis Krassimira Staneva 2016

Contents Krassimira Staneva 2016