2017一 Quarterly China Book Retail Market Analysis Report Beijing open - book Information Technology Co., Ltd

Open book sampling system description (as of January 2017) 内蒙古 甘肃 宁夏 新疆 青海 四川 西藏 云南 贵州 广西 重庆 陕西 山西 湖南 湖北 广东 江西 福建 浙江 安徽 辽宁 吉林 黑龙江 山东 江苏 河北 河南 台湾 海南 Entity bookstore sampling scale steadily 1205 cities 3053 Bookstores 北京 上海 Online bookstore sampling scale continues to expand

327.50 Billion yuan 97.79Billion Yuan 229.72 Billion Yuan Open book sampling system description (as of January 2017) 327.50 Billion yuan 97.79Billion Yuan 229.72 Billion Yuan Physical store monitoring foreign code Online shop monitoring Foreign Code 2016 open system overall monitoring foreign code 2016 open system monitoring and marketing varieties 175.09Million kinds New book variety 21.03 Million

2016 overall market continued growth momentum, the annual increase of 12.3% year on year 12.30% Year-on-year growth rate -2.23% The size of the store is basi cally stable 30.13% Self-operated shop growth rate slightly slowed d own Shop size of the first ultra-entity, the distribution pattern is not yet balanced ≈ 60% Shop third-party platform for rapid growth Publishers, publishing companies, Xinhua Bo okstore shops and in-depth operations, is a n important driver of third-party platform sa les growth Since 2012, the national book retail market foreign code structure changes (billion) 2017 January to March, the overall market continues to maintain the momentum of growth, physical store channel year on year 3.51%, shop monitoring code change year on year to 67.15%

The proportion of foreign matter 2016 retail industry as a whole. Children for the first time takes over the social sciences, as the largest market segments Primary Market The proportion of foreign matter (%) Year-on-year change (percentage point) Children 23.51 +3.02 Social Sciences 23.09 -0.83 Educational 15.31 +0.10 Literature 13.28 +0.44 Technology 7.57 -1.13 Language 6.82 +0.08 Life 3.95 -0.25 Art 3.89 -1.16 Biography 1.42 -0.08 Other 0.72% Biography 1.42% Life 3.95% Art 3.89% Children23.51% Social Sciences 23.09% Language 6.82% Technology 7.57% Literature 13.28% Educational 15.31% 2016年零售整体市场码洋构成

In the first quarter, the leading publishing group's competitive landscape changed little Rank Rank Change Publishing Unit Retail Physical Store Shop Code foreign Share Foreign Code rankings 1 → China Publishing Group 6.14% 6.48% 6.02% 2 Jilin Publishing Group 3.65% 3.25% 6 3.80% 3 Phoenix Publishing Media Group Limited 3.20% 4.64% 2.67% 5 4 ↑ 2 Zhongnan Publishing Media Group Co., Ltd 2.99% 3.40% 2.85% ↓ 1 China Gongxin Publishing Media Group Co., Ltd 2.88% 2.66% 8 2.96% Yangtze River Publishing Media Co., Ltd 2.75% 3.21% 7 2.58% ↑ 1 Zhejiang Publishing Joint Group 2.51% 2.19% Chinese world publishing media co., Ltd 2.35% 1.75% 13 2.57% 9 ↓ 2 Shanghai Century Publishing Co., Ltd 2.13% 2.17% 10 2.11% Shaanxi Xinhua Publishing Media Group Co., Ltd 2.00% 1.50%

The first quarter of 2017 fictional class bestseller TOP5 3 4 5 Physical store 1 2 3 4 5 Shop

The first quarter of 2017 non - fiction class bestseller TOP5 3 4 5 Time to Market 201701 Physical store 1 2 3 4 5 Time to Market 201701 Shop

The first quarter of 2017 children's best-selling book TOP5 3 4 5 Time to Market 201701 Physical store 1 2 3 4 5 Shop

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