TITLE PAGES

Private and confidential. Do not share without permission. TITLE OF PRESENTATION Description of presentation Private and confidential. Do not share without permission.

Arial regular, 7pt, centered, color: 149, 149, 149 Background color: 255, 255, 255 2.41” 1/2 stroke, .45” tall, color: 212, 212, 212 Color: 19, 59, 163 .66” ARIAL REGULAR, 28PT Arial regular, 16pt, color: 68, 68, 68 Do not move, stretch, or change the size of our logo. Do not change the font, color, position or size of the titles. If you do not have Arial regular, Arial is acceptable. Optional Arial regular, 7pt, centered, color: 149, 149, 149

Private and confidential. Do not share without permission. ALTERNATE TITLE PAGE Description of presentation Private and confidential. Do not share without permission.

Private and confidential. Do not share without permission. Size and placement of logo, stroke and text is the same as the regular title page, but in order to show up on the dark background, all these elements change to white. ALTERNATE TITLE PAGE Description of presentation Private and confidential. Do not share without permission.

BASIC PAGES

Agenda Lorem ipsum dolor Sit amet Consectetur adipiscing elit Aliquet tellus nec Eget dui nec sapien Hendrerit semper

Arial regular, 18pt, and color is 19, 59, 163 .6” Most basic pages use these margin measurements unless otherwise stated. Arial regular, 18pt, and color is 19, 59, 163 1.25” Use sentence case for all headlines (above) Use sentence case in this list text as well This text is gill sans light, 14pt Text color is 68, 68, 68 Eget dui nec sapien Hendrerit semper 1” 1” .6”

Lorem ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit in eros augue, fringilla sagittis nisl rutrum, maximus finibus leo.

.6” Make a bold statement Arial regular, 18pt, color: 19, 59, 163, leading is 1.2. Text is left justified, the text block is centered vertically. Sometimes we add faded images to the background and make bold statements about our project or company. Color: 36, 123, 212 1” 1” .6”

“That’s been one of my mantras — focus and simplicity “That’s been one of my mantras — focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.” – Steve Jobs

1” .6” Text is left justified, the text block is centered vertically. “A well chosen quote adds emphasis and credibility to a key point in your presentation. Arial regular italic, 18pt, color: 149, 149, 149, leading is 1.2” – Arial regular, 14pt, color: 68, 68, 68

Text with bullets Arial regular,14pt Bullet text is Arial regular,14pt. Bullet text color is 68, 68, 68. Donec lobortis dignissim diam, at sagittis massa fermentum at. Text color is 68, 68, 68 Sed tincidunt est at quam faucibus. Id vehicula nisi convallis. Aliquam dignissim urna sit amet urna vehicula laoreet. Ut at elit vitae velit laoreet ullamcorper. Nunc placerat enim in nulla cursus consectetur.

Text with bullets Arial regular,14pt 1” .6” Text with bullets 1.25” Arial regular,14pt Bullet text is Arial regular,14pt. Bullet text color is 68, 68, 68. Donec lobortis dignissim diam, at sagittis massa fermentum at. Text color is 68, 68, 68 Sed tincidunt est at quam faucibus. Id vehicula nisi convallis. Aliquam dignissim urna sit amet urna vehicula laoreet. Ut at elit vitae velit laoreet ullamcorper. Nunc placerat enim in nulla cursus consectetur.

Simple 2 column lists Green is a positive color Arial regular, 14pt Color is 28, 182, 17 Red is a negative color Color is 238, 79, 79 Arial bold, 14pt Color is 68, 68, 68

Simple 2 column lists Green is a positive color Arial regular, 14pt 1” .6” 1.25” Simple 2 column lists Green is a positive color Arial regular, 14pt Color is 28, 182, 17 Red is a negative color Color is 238, 79, 79 Arial bold, 14pt Color is 68, 68, 68

Detailed 2 column lists Arial bold, 14pt Color is 36, 123, 212 Arial regular, 14pt, color: 68, 68, 68 Phasellus viverra ligula et lorem sollicitudin rutrum. Praesent aliquet odio eu velit imperdiet semper. Nulla Tristique neque ligula Quis auctor lorem fringilla eu Color is 68, 68, 68 Quisque vitae purus dolor Nulla Proin a enim id felis sagittis dapibus. Maecenas orci neque, vulputate et nulla sit amet, posuere ultricies tellus. Donec pellentesque vitae dui aliquam aliquet

Detailed 2 column lists Arial bold, 14pt Color is 36, 123, 212 1” .6” 1.25” Detailed 2 column lists Arial bold, 14pt Color is 36, 123, 212 Arial bold, 14 pt Arial regular, 14pt, color: 68, 68, 68 Phasellus viverra ligula et lorem sollicitudin rutrum. Praesent aliquet odio eu velit imperdiet semper. Nulla Tristique neque ligula Quis auctor lorem fringilla eu Color is 68, 68, 68 Quisque vitae purus dolor Nulla Proin a enim id felis sagittis dapibus. Maecenas orci neque, vulputate et nulla sit amet, posuere ultricies tellus. Donec pellentesque vitae dui aliquam aliquet

PHOTOGRAPHS

Photo with text People should always be seen in the context of an appropriate setting: a business owner in their shop, a family in their living room. Business or personal setting. Moments in people’s lives. Cheerfulness and confidence. Optimism and comfort. Arial regular, 14pt, color: 68, 68, 68.

1” .6” 1.25” Photo with text People should always be seen in the context of an appropriate setting: a business owner in their shop, a family in their living room. Business or personal setting. Moments in people’s lives. Cheerfulness and confidence. Optimism and comfort. Arial regular, 14pt, color: 68, 68, 68. This photo takes about 1/2 width of the page. 1/2 width is best practice.

Photo with text Lighting on all images should be bright and natural with saturated colors to add life and vitality. A bleed can add visual impact. Do not stretch images. Do not add strokes around images. Do not add drop shadows.

1” .6” 1.25” Photo with text Lighting on all images should be bright and natural with saturated colors to add life and vitality. A bleed can add visual impact. Do not stretch images. Do not add strokes around images. Do not add drop shadows. This photo takes about 1/2 width of the page. 1/2 width is best practice. A full bleed adds drama and impact.

Photo with text People should always be seen in the context of an appropriate setting: a business owner in their shop, a family in their living room. Business or personal setting. Moments in people’s lives. Cheerfulness and confidence. Optimism and comfort. Arial regular, 14pt, color: 68, 68, 68.

1” .6” 1.25” 1/2 width is best practice. Photo with text People should always be seen in the context of an appropriate setting: a business owner in their shop, a family in their living room. Business or personal setting. Moments in people’s lives. Cheerfulness and confidence. Optimism and comfort. Arial regular, 14pt, color: 68, 68, 68. This photo takes about 1/3 width of the page. DON’T use images smaller than 1/3 width of the page.

Photo with text Lighting on all images should be bright and natural with saturated colors to add life and vitality. A bleed can add visual impact. Do not stretch images. Do not add strokes around images. Do not add drop shadows.

1” .6” 1.25” 1/2 width is best practice. Photo with text Lighting on all images should be bright and natural with saturated colors to add life and vitality. A bleed can add visual impact. Do not stretch images. Do not add strokes around images. Do not add drop shadows. This photo takes about 1/3 width of the page. A full bleed adds drama and impact. DON’T use images smaller than 1/3 width of the page.

Photo with text People should always be seen in the context of an appropriate setting: a business owner in their shop, a family in their living room. Moments in people’s lives. Cheerfulness and confidence. Optimism and comfort. Arial regular, 14pt, color: 68, 68, 68.

.5” .6” 1.25” 1/2 width with a 1” margin is best practice. Photo with text People should always be seen in the context of an appropriate setting: a business owner in their shop, a family in their living room. Moments in people’s lives. Cheerfulness and confidence. Optimism and comfort. Arial regular, 14pt, color: 68, 68, 68. This photo takes about 2/3 width of the page. DON’T use images larger than 2/3 width of the page in this type of page. Note that the left and right margins are smaller for this page because the image is so large, but most of the time, try to maintain a 1” margin.

Photo with text Lighting on all images should be bright and natural with saturated colors to add life and vitality. A bleed can add visual impact. Do not stretch images. Do not add strokes around images. Do not add drop shadows.

.5” .6” 1.25” 1/2 width is best practice. Photo with text Lighting on all images should be bright and natural with saturated colors to add life and vitality. A bleed can add visual impact. Do not stretch images. Do not add strokes around images. Do not add drop shadows. This photo takes about 2/3 width of the page. A full bleed adds drama and impact. DON’T use images larger than 2/3 width of the page in this type of page. Note that the left margin is smaller for this page because the image is so large, but most of the time, try to maintain a 1” margin.

Personas Subtitle, Arial regular, 14pt Round portraits are fun. Natural smile. Face and body slightly to the side. Natural lighting. Backdrop out of focus, showing a sense of space. Modern business casual attire. Arial regular Restaurant Owner Customer Need Support business Years in Business 3 Employees 4 Revenue $200k Size 14pt Arial bold, 10pt Arial regular Arial bold 7pt 10pt Color: 34, 147, 249 $75k Homeownership Own with mortgage

Personas Subtitle, Arial regular, 14pt Round portraits are fun. 1” .6” .5” 1.5” Blue block is 19, 59, 153 Personas Subtitle, Arial regular, 14pt Round portraits are fun. Natural smile. Face and body slightly to the side. Natural lighting. Backdrop out of focus, showing a sense of space. Modern business casual attire. Arial regular Restaurant Owner Customer Need Support business Years in Business 3 Employees 4 Revenue $200k Size 14pt Arial bold, 10pt Arial regular Arial bold 7pt 10pt Color: 34, 147, 249 $75k Homeownership Own with mortgage .5” The right margin is .5” and different from the left margin because the entire blue block is considered it’s own separate smaller image with .5” margins.

TYPOGRAPHY

Our typefaces 1) Arial regular We use Arial regular for page titles and sometimes subtitles. We use Arial regular for all general text. 2) Arial bold DO: Keep the same size, color and boldness the same. DON’T: Use a serif typeface like Times New Roman.

CHARTS

Color block chart Arial regular, 14pt Mobile first Life cycle marketing EP bundle standalone BAP Arial regular, 10 pt. Color of blue block is 3, 0, 119 Color of blue block is 19, 59, 163 Color of blue block is 36, 123, 212 Color of blue block is 34, 147, 249 Arial regular, 14pt, blue color is 36, 123, 212 and orange color is 255, 104, 4

Color block chart Arial regular, 14pt Mobile first Life cycle 1” .6” 1.25” Color block chart Arial regular, 14pt Mobile first Life cycle marketing EP bundle standalone BAP Arial regular, 10 pt. Color of blue block is 3, 0, 119 Color of blue block is 19, 59, 163 Color of blue block is 36, 123, 212 Color of blue block is 34, 147, 249 Arial regular, 14pt, blue color is 36, 123, 212 and orange color is 255, 104, 4

Arial regular, 18pt, and blue background is Arial regular, 10pt, color: 255, 105, 4 Color: 10pt, 36, 123, 212 Arial regular, 18pt, and blue background is 34, 127, 239. 1 Dark gray text is Arial regular, 10pt, color: 68, 68, 68 2 Left # is Arial regular, 14pt 3 Blue text is 36, 123, 212 4 Blue bars are 255, 104, 4 5 Lorem ipsum dolor sit amet 6 Consectetur adipiscing elit 7 Donec lobortis dignissim diam 8 Ut sollicitudin ex sed lorem suscipit dictum 9 Suspendisse potenti 10 At sagittis massa fermentum at 11 Sed tristique laoreet erat, at laoreet quis 12 Sed tincidunt est at quam faucibus 13 Id vehicula nisi convallis 14 Aliquam dignissim urna sit amet urna

Arial regular, 18pt, and blue background is .5” .6” 1.25” Arial regular, 10pt, color: 255, 105, 4 Color: 10pt, 36, 123, 212 Arial regular, 18pt, and blue background is 34, 127, 239. 1 Dark gray text is Arial regular, 10pt, color: 68, 68, 68 2 Left # is Arial regular, 14pt 3 Blue text is 36, 123, 212 4 Blue bars are 255, 104, 4 5 Lorem ipsum dolor sit amet 6 Consectetur adipiscing elit 7 Donec lobortis dignissim diam 8 Ut sollicitudin ex sed lorem suscipit dictum 9 Suspendisse potenti 10 At sagittis massa fermentum at 11 Sed tristique laoreet erat, at laoreet quis 12 Sed tincidunt est at quam faucibus 13 Id vehicula nisi convallis 14 Aliquam dignissim urna sit amet urna .5” .6”

24% 360k 4.42m 26% 27% 36pt 19.5m 43% Numbers don’t lie Arial bold, 14pt 24% 360k 4.42m 26% Big numbers are Arial regular Big number color is 19, 59, 163 This text is Arial regular, 10pt, color: 68, 68, 68 Use sentence case Color: 68 , 68, 68 27% 36pt 19.5m 43% Lorem ipsum dolor sit amet Mauris lectus elit, tincidunt eu dolor sed Ut sollicitudin ex sed lorem suscipit dictum Suspendisse potenti

24% 360k 4.42m 26% 27% 36pt 19.5m 43% Numbers don’t lie 1” .6” 1.25” Numbers don’t lie Arial bold, 14pt 24% 360k 4.42m 26% Big numbers are Arial regular Big number color is 19, 59, 163 This text is Arial regular, 10pt, color: 68, 68, 68 Use sentence case Color: 68 , 68, 68 27% 36pt 19.5m 43% Lorem ipsum dolor sit amet Mauris lectus elit, tincidunt eu dolor sed Ut sollicitudin ex sed lorem suscipit dictum Suspendisse potenti

These boxes point to these boxes Issue Approach The subtitle text above is Arial bold, 14pt and color is 68, 68, 68. Light blue color box is 36, 123, 212 Text is Arial regular, 10pt. Dark blue color box is 3, 0, 19. Vulputate et nulla sit amet, posuere ultricies tellus. Nulla tristique neque ligula, quis. Quisque vitae purus dolor. Phasellus viverra ligula et lorem sollicitudin rutrum. Praesent aliquet odio eu velit imperdiet semper. Proin a enim id felis sagittis dapibus. Maecenas orci neque. Donec aliquet mauris scelerisque leo facilisis vestibulum.

These boxes point to these boxes 1” .6” 1.25” These boxes point to these boxes Issue Approach The subtitle text above is Arial bold, 14pt and color is 68, 68, 68. Light blue color box is 36, 123, 212 Text is Arial regular, 10pt. Dark blue color box is 3, 0, 19. Vulputate et nulla sit amet, posuere ultricies tellus. Nulla tristique neque ligula, quis. Quisque vitae purus dolor. Phasellus viverra ligula et lorem sollicitudin rutrum. Praesent aliquet odio eu velit imperdiet semper. Proin a enim id felis sagittis dapibus. Maecenas orci neque. Donec aliquet mauris scelerisque leo facilisis vestibulum.

Simple table Lorem This text is Arial bold, 10pt Blue color: 36, 123, 212 Ipsum dolor Q1 This text is Arial regular, 10pt Color: 68, 68, 68 Sit amet cursus ex risus sed metus Suspendisse scelerisque semper Q2 Integer pellentesque blandit pharetra Quisque vestibulum eu mauris non luctus Nulla auctor Tempor pulvinar, tortor arcu Vehicula est, vitae semper Q3 Ut nec tincidunt eros, at luctus justo. Sed vestibulum, velit vel scelerisque egestas Donec eu dui vitae Lorem ipsum dolor Q4 Neque felis mattis metus Nunc mollis tempor Sit amet, consectetur adipiscing

Simple table 1” .6” 1.25” Lorem This text is Arial bold, 10pt Blue color: 36, 123, 212 Ipsum dolor Q1 This text is Arial regular, 10pt Color: 68, 68, 68 Sit amet cursus ex risus sed metus Suspendisse scelerisque semper Q2 Integer pellentesque blandit pharetra Quisque vestibulum eu mauris non luctus Nulla auctor Tempor pulvinar, tortor arcu Vehicula est, vitae semper Q3 Ut nec tincidunt eros, at luctus justo. Sed vestibulum, velit vel scelerisque egestas Donec eu dui vitae Lorem ipsum dolor Q4 Neque felis mattis metus Nunc mollis tempor Sit amet, consectetur adipiscing

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Simple column chart Numbers Numbers Numbers Numbers Text to label this percentage Numbers Lorem ipsum dolor sit amet Numbers Consecture integer blandit Numbers Neque felis mattis

Title Text Text Text Text Text Text Text Text

0.6” 0.9” Title 0.5” Text Text Text Text 0.5” Text Text Text Text

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THANKS!