“All men are designers, all that we do, almost all the time, is design, for design is basic to all human activity” – Victor Papanek

A presentation on What is Design ? By Arvind Sethia Strategic Design Management - 2012

What is Design ? Design has a more universal meaning than the commercial applications that might first come to mind. A dictionary definition uses the synonym plan: To design indeed means to plan, to organize. Design is inherent in the full range of art discipline from painting to drawing to sculpture, photography, and time- based medias such as film, video, computer graphics, and animation. It is integral to craft such as ceramics, textile, and glass. Architecture, landscape architecture, and urban planning all apply visual design principles. The list could go on. Virtually the entire realm of two and three dimensional human production involves design, whether consciously applied, well executed, or ill considered.

‘a plan, project, intention, process’ Design means ‘a plan, project, intention, process’ or ‘a sketch, model, motive, decor, visual composition, style.’ In the sense of intention, ‘design’ implies on objective and a process. Design is a problem solving activity, a creative activity, a systematic activity, and a coordinating activity.

Source: Internet

Design seeks to discover and assess structural, organizational, functional, expressive, and economic relationships with the task of: Enhancing global sustainability and environmental protection (global ethics) Giving benefits and freedom to the entire human community (social ethics) Supporting cultural diversity despite the globalization of the world

Reference Book Reference Design!: a lively guide to design basics for artists & craftspeople by Steven Aimone, 2004 Emotional Design: Why We Love (or Hate) Everyday Things by Donald A Norman, 2005 Design: History, Theory and Practice of Product Design by Bernhard E. Bürdek – 2005 Website Reference http://www.mech.hku.hk/bse/interdisciplinary/what_is_design.pdf http://www.ijdesign.org/ojs/index.php/IJDesign/article/viewFile/53/21