Spring 2016 David S. McGettigan (mcget@temple.edu) MIS 5402 Managing Technology and Systems Week 3 – System Thinking and Crowdsourcing Spring 2016 David S. McGettigan (mcget@temple.edu) Adapted from material by James Moustafellos, Munir Mandviwalla and Steven L. Johnson

Key Concepts from Last Week: 1 Key Concepts from Last Week:  1. Objectives for the course relative to your aspirations and the importance of leadership 2. Competitive advantage examples in each major function of the corporation 3. Innovation and leader are inextricably linked in that organization change is difficult but necessary for long term success  

Discuss and Collect: Weekly Reading Summary 1 Discuss and Collect: Weekly Reading Summary   1. One key point you took from each assigned reading, including the cases: one sentence per reading. 2. One key point you learned from the readings as a whole: one sentence maximum. 3. One discussion question that you would ask your fellow classmates: one sentence maximum.  

Breakout Session: In your group, discuss UBER

? - How did Uber achieve its present position - Where are the positive feedback loops? Is Uber loosing momentum? - Should Uber continue or pivot? - Was surge pricing a distraction or a core part of the business model? - Why did the use of social media fail Uber in Seattle?

Discussion: UBER

Systems Thinking Versus Process Thinking Considering the system as a collection of independent processes Decompose and optimize Systems Thinking Considering the system as a collection of integrated processes Synthesize and optimize For what types of problems is each best suited?

Breakout Session: In your group, discuss Feedback & Systems Thinking

? - What is Feedback? Referring back to the Uber case, how does their system build in Feedback?   - What is Systems Thinking? How does Uber and other online marketplaces use a Systems Thinking approach?   - As a team, diagram the Uber business process. Include how feedback is integrated into and affects this system

Discussion: Feedback & Systems Thinking

Discussion: 1 hour of code

Learn IT Assignments #1 Activity: You too can code Objective The objective of this activity is to demystify programming by learn the basics of a popular programming language (JavaScript). Activity Requirements Go to http://www.codecademy.com/ and create an account (“Sign up”). Go to  https://www.codecademy.com/courses/hour-of-code/0/1  and complete the activity. Prepare a 1 page document answering the following questions: 1. Has your view of computer programming changed after completing an hour of code? 2. Some people say that every student should learn to code. Do you agree or disagree? 3. What are 3 key things you learned? 4. Are you likely to use this resource again? Would you recommend it to others? Why or why not?

? 1. Has your view of computer programming changed after completing an hour of code? 2. Some people say that every student should learn to code. Do you agree or disagree? 3. What are 3 key things you learned? 4. Are you likely to use this resource again? Would you recommend it to others? Why or why not?

Next Week: KODAK See the course blog for format + questions 1 Next Week: KODAK See the course blog for format + questions 1. Evaluate Kodak’s strategy in traditional photography. Why has the company been so successful throughout the history of the industry? 2. Compare traditional photography to digital imaging and outline the main differences. How has value creation changed in digital photography relative to traditional? 3. Evaluate Kodak’s response to Sony’s introduction of the Mavica in 1981. Was it appropriate? Why / why not? 4. Explain why Fisher’s attempt to transform Kodak failed. 5. Would Kodak’s position be different had the company adopted a different strategy in the 80s and 90s, or was the actual outcome inevitable?