LOCAL ADVERTISING OPPORTUNITIES | INVENTORY | REPORTING SAMANTHA BRADY Senior Manger, Yield & Sales Operations

STATION CORP WORKFLOW Contract JIRA JIRA & contract approval Access the billing system (OSi /WideOrbit) to enter contract Ensure the contract is coded correctly for the campaign Verify the contract revenue and allocation are correct Submit for Approval Contract Access JIRA In ‘Local Advertising’ ticket attach Local IO Mirror contract and enter campaign details in accordingly Verify the revenue and allocation are correct per the contract Submit JIRA JIRA & contract approval Billing will Approve the contract in the billing system If Contract and Cloud Ticket are entered in correctly If revenue adheres to rate card (within limitation) (IF YES) Billing will approve Cloud ticket to move the JIRA ticket to the Ad Management team Ad Team will traffic & coordinate accordingly (<2 business days)

STANDARD BANNERS contract rate specs ORDER TYPE/ INVENTORY CODE: DI-Banners contract rate STANDARD: $10 CPM specs AD SPEC: 728x90, 300x250, 300x600 PLATFORM: Web, Mobile Web Advertising meets reach and frequency with the message vehicle called display advertising.

PRE/POST ROLL ADVERTISING contract rate specs ORDER TYPE/ INVENTORY CODE: DI-Pre Rolls contract rate STANDARD: $30 CPM specs AD SPEC: 640x480V PLATFORM: Web, Mobile Web Most effective advertising vertical with the highest CTR of all digital ad formats.

LIVESTREAM ADVERTISING contract rate specs ORDER TYPE/ INVENTORY CODE: DI-Mid Rolls contract rate STANDARD: >$30 CPM specs AD SPEC: 640x480V PLATFORM: Web, Mobile Web Inherently viewable video advertising that can more effectively tell your brand’s story.

SPONSORSHIP CAMPAIGNS contract rate specs ORDER TYPE/ INVENTORY CODE: DI-Sponsorship contract rate STANDARD: CPD Varies by Market Highly effective at increasing brand visibility and creating impact by demanding a users full attention with this exclusive opportunity. specs AD SPEC: Wallpaper, Takeover, Roadblock, SOV Based PLATFORM: Web, Mobile Web

SLIDING BILLBOARDS contract rate specs ORDER TYPE/ INVENTORY CODE: DI-Sponsorship contract rate STANDARD: CPM: $25+ SPONSORSHIP: CPD: Will Vary specs AD SPEC: 1330x300, 1330x30 PLATFORM: Web Automatically more effective at getting noticed by utilizing the part of the website not frequently used for advertising with this special ad format.

INTEGRATED SPONSORS contract rate specs ORDER TYPE/ INVENTORY CODE: DI-Sponsorship contract rate STANDARD: CPD: Will Vary specs AD SPEC: 165x50, 645x50 PLATFORM: Web, Mobile Web

DYNAMIC ADVERTISEMENTS contract rate specs Real Time Updates Keep People Engaged ORDER TYPE/ INVENTORY CODE: DI-Banners contract rate STANDARD: CPD: $15 SPONSORSHIP: CPD: Will Vary COUNTDOWN CLOCKS specs AD SPEC: 300x250, 300x600 PLATFORM: Web, Mobile Web FEED BASED ADS

DYNAMIC ADS (FEAT. DRIVE AUTO) contract rate specs ORDER TYPE/ INVENTORY CODE: DI-Banners contract rate STANDARD: CPD: $15 FEED: $125/mo per dealer specs AD SPEC: 300x250, 300x600 PLATFORM: Web, Mobile Web

OUTSTREAM IN-CONTENT REVEAL contract rate specs ORDER TYPE/ INVENTORY CODE: DI-PreRoll contract rate STANDARD: CPD: $20 specs AD SPEC: 1x1 PLATFORM: Web, Mobile Web OutStream is the revolutionary ad experience that is inherently viewable.

LOCAL AUDIENCE TARGETING ORDER TYPE/ INVENTORY CODE: DI-Banners contract rate STANDARD: CPD: >$12 specs AD SPEC: 728x90, 300x250, 300x600, 1330x300/30, 640x480V, 320x50 PLATFORM: Web, Mobile Web, APP Target by Demo, Geo, In-Market, Interests and enthusiasts ($2 add-on)

INSTANT ARTICLES FACEBOOK APP contract rate specs ORDER TYPE/ INVENTORY CODE: DI-Banners DI-PreRoll contract Bring your Advertisers Alive on Facebook Instant Articles! rate STANDARD: CPD: >$10 VIDEO: CPD: >$30 specs AD SPEC: 300x250, 640x480V PLATFORM: Mobile Web

RICH MEDIA AD FORMATS contract rate specs ORDER TYPE/ INVENTORY CODE: DI-Banners DI-PreRoll contract rate STANDARD: CPM: Vary by Type VIDEO: CPD: >$25 specs AD SPEC: 300x250, 640x480V, 1x1 PLATFORM: Mobile Web, Desktop and Tablet Rich Media ad formats that offer captivating, app-like brand experiences within our mobile sites… yet cross-screen ready so you can unify on tablet and desktop.

NEWS APP contract rate specs ORDER TYPE/ INVENTORY CODE: DI-News APP STANDARD: CPM: >$10, $30 SPONSORSHIP: CPD: Varies by Market specs AD SPEC: 300x250, 320x50, 640x480V PLATFORM: APP

APP SPLASH SPONSOR NEWS APP, WEATHER APP contract rate specs ORDER TYPE/ INVENTORY CODE: DI-News APP DI-Weather APP contract rate STANDARD: CPD: Varies specs AD SPEC: 320x100 PLATFORM: APP

WEATHER APP contract rate specs ORDER TYPE/ INVENTORY CODE: DI-Weather APP contract rate STANDARD: CPM: >$10 SPONSORSHIP: CPD: Varies by Market specs AD SPEC: 300x250, 728x90, 320x240V PLATFORM: APP

BRANDED CONTENT SOLUTIONS SECTION PAGE ORDER TYPE/ INVENTORY CODE: DI-Advertorial contract ARTICLE PAGE rate MULTI-FACET PACKAGE RATE: $2,000 - $4,000/mo specs AD SPEC: Varies PLATFORM: Mobile Web, Desktop Delivering authentic, scalable and effective content to our users – whenever and wherever they are.

NATIVE FEED SOLUTIONS contract rate specs ORDER TYPE/ INVENTORY CODE: DI-Advertorial contract rate ADD ON PACKAGE RATE: $500 Per Day specs AD SPEC: Varies PLATFORM: Mobile Web, Desktop

BRANDED CONTENT SOCIAL SOLUTION contract rate specs ORDER TYPE/ INVENTORY CODE: DI-Advertorial contract rate ADD ON RATE: $500 - $1000 Utilizing our Facebook to drive reach and interaction to your target audience – ultimately driving your brand forward. specs AD SPEC: Varies PLATFORM: Mobile Web, Desktop

FACEBOOK VIDEO BRANDED CONTENT contract rate specs ORDER TYPE/ INVENTORY CODE: DI-Advertorial contract Branded Video Content Videos produced by station to be sold and specially produced for branded content on Facebook. In either case, for success, these would ultimately require boosting dark posts as we would for written branded content. rate PER POST: $1000 - $2,000/post minimum *Market Price varies Facebook Live Sponsorship Sponsored Live video works best when the content isn’t related to the sponsor. (Just like a sponsored post.) This could include a blanket sponsorship for wall-to-wall severe weather coverage or breaking news; or digital-only programming. specs AD SPEC: See Social Guidelines PLATFORM: Facebook – Station only

REPORTS :HISTORICAL Create robust, customized reports that display information based on filtered data (e.g. dimensions, metrics) and various parameters (e.g. date range). NOTES Impression levels are based on all impressions within the various parameters set, ATF, BTF and multiple ads per page Deliverables can be contingent on unforeseen traffic spikes QUERY Save and run or set to run again, share ADDITIONAL SUPPORT https://support.google.com/dfp_premium/topic/4390698

REPORTS :FORECASTED Future Sell-Through Reports provide transparency into your direct sales efforts, to see what is or is not sold. You can breakdown and filter your report to see exactly what area of inventory you are looking for, if not your entire network. This report allows better inventory management. CAVEATS The future sell-through report is a projection of your entire impressions This report uses 28 days of sample data It takes historical basis adjustments into account AVAILABLE METRICS Sell Through Rate Forecasted Impressions Available Impressions (to sell based on projection) Reserved Impressions Contending Line Items

CHECKING INVENTORY Check Availability feature allows you to forecast and confirm if ad inventory is available based on parameters or targeting criteria set. NOTES You can use this feature to confirm a saved line item is slated to reach its goal; and if not, to determine what changes to settings or targeting could increase availability The forecasting numbers only take standard and sponsorship line items (guaranteed line items) into account when determining forecast or allocation Guaranteed line items with a status of “Paused” or “Draft”, as well as line items with no creatives, can also be reserved impressions   STEPS DFP > Delivery Enter Inventory Sizes (e.g. 300x250, 300x600) Select Line Item Type Enter flight dates Quantity (Max available) Apply Targeting Click ‘Check Inventory’ Forecast will appear

PRIORITY CODE METHODS & POLICY It is important for stations to adhere to the Sinclair Digital policies set below. These policies will lead to better monetization and operations of Sinclair’s digital products. INVENTORY All campaigns are subject to delivery upon available inventory Prior to submission of order, station should ensure the inventory is available for all verticals in question MAKE GOOD Local Make Goods should be submitted to Manager, Yield & Local Operations Agency Make Goods should be submitted to Director, Digital Solutions SHARE OF VOICE POLICY {ALL} Web sponsorships that exceed 80% SOV within a particular section or sub-section within News Sites must be geo-targeted All web SOV sponsorships must be limited by DMA unless content or section is a station initiative One-day sponsorships (i.e. Takeovers and Wallpapers) do not apply to SOV rule PRIORITY CODE LEVEL Priority Codes are determined by the 2017 rate card Rates are defined as Gross Priority Codes will not be adjusted, unless approved by COO, VP of Sales, or Manager, Yield & Local Operation

MAKE GOOD POLICY make good’s submit for approval Due to Under Delivery or Error: make good’s Campaign Type must remain the same for proposed Make Good, unless approved otherwise Approval will be subject to available inventory Valid for 60 days after initial campaign ended Needs to be delivered within 60 days after approval submit for approval Local Make Good form: Samantha Brady via email at sbrady@sbgtv.com

QUESTIONS? ] [ THANK YOU! SAMANTHA BRADY sbrady@sbgtv.com 443-578-6668