The Power of Persuasion

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Presentation transcript:

The Power of Persuasion Persuasive Technique Terms and How They are Used.

What is Persuasive Text? Definition: text written with the intent to persuade or convince the reader of something. Such as persuading you to buy a product, support a specific cause or believe in a certain way. What is Persuasive Text?

Possible Forms of Media Persuasive texts are found within the following forms of media: Advertisements-print or electronic Newspaper Magazine Radio program (songs, lyrical music) Web Page-online information Televised news Documentary Commercial Product Label

9 types of techniques Bandwagon Exaggeration Contradiction Misleading statement Testimonial Sentimental appeal Scare Tactic False Authority Red Herring

Bandwagon A persuasive technique used in media messages that appeals to the “everyone is doing it” mentality. http://www.bing.com/videos/search?q=Band+Wagon+Commercials+2011&view=detail&mid=B85E4A2765FE2FEC8257B85E4A2765FE2FEC8257&first=0&adlt=strict

Exaggeration A hyperbole or overstatement that implies strong feelings or is used to create a strong impression. It is not meant to be taken literally. http://www.adcracker.com/techniques/Exaggeration_Advertising_Technique.htm

Contradiction When two or more statements, ideas, or actions are seen as incompatible. http://www.youtube.com/watch?v=wVUQo_gqF8k

Misleading Statement A statement within false advertising that’s factually untrue. Can you identify the “misleading statement” in this advertisement? http://www.youtube.com/watch?v=YBu-IY_bDGU

Testimonial A statement in support of a particular truth, fact or claim; a recommendation. http://www.youtube.com/watch?v=O-VqYLbQxJk

Sentimental Appeal Type of advertising in which the copy is designed to stimulate one's emotions What message is this advertisement sending it’s viewers about it’s product? http://www.youtube.com/watch?v=tFAiqxm1FDA

Scare Tactic A strategy using fear to influence the public's reaction. http://www.bing.com/videos/search?q=life+insurance+commercials&view=detail&mid=A2A91667DA81FE9E7E29A2A91667DA81FE9E7E29&first=0&adlt=strict

False Authority Use of authority instead of evidence. http://www.bing.com/videos/search?q=skin+cleanser+commercials&view=detail&mid=30C9024DC937A3324A4F30C9024DC937A3324A4F&first=0&qpvt=skin+cleanser+commercials&adlt=strict

Red Herring Used to distract the audience by presenting a side issue not related to the topic. http://www.bing.com/videos/search?q=red+herring+commercials&view=detail&mid=38F75C0960AAB68D981638F75C0960AAB68D9816&first=0&adlt=strict

Effectiveness Which one of these commercials do you think is most effective for it’s audience? Why?