Partner logo here FastStats Discoverer provides interactive marketing analysis, visualisation and predictive modelling

What can it do for me? segment and visualise your data analyse and It will enable you to… It will help you to… It will make… segment and visualise your data analyse and understand your data sense of your data

Why would I use it? understand your customers marketing campaigns in order to... to inform successful... to discover new... understand your customers marketing campaigns insight about your prospects

Why would I use it? and measure results business decisions a strategic to review campaign success... to inform... to give you… and measure results business decisions a strategic view based on facts

How would I do this? Selections share information around the business to enable you to… share information around the business Through the use of powerful analysis and visualisation tools Selections

The solution for… Female Aged 25 - 30 Earning £35k + Based in the midlands Occupation in finance

Selections are very flexible and easy to manipulate Can quickly and The solution for… Female Aged 25 - 30 Earning £35k + Based in the midlands Occupation in finance Selections are very flexible and easy to manipulate Can quickly and easily build large selections/counts selections are accessible for marketers Mean you can drill down into the data They break down data barriers

How would I do this? Cubes Selections Through the use of powerful analysis and visualisation tools Cubes Selections

The solution for… Selection results: Females, aged 25-30, earning £35k + who own their own home, are based in the midlands and have an occupation in finance.

The solution for… You can break the data down by other variables, to gain a deeper understanding of the selected group. income occupation

The solution for… Income Occupation Cubes enable you to see a clear, thematically shaded break down of the selection Gender

The solution for… Transfer visualisations into Word, Excel & PowerPoint... enabling you to share insight around the business and incorporate into other areas.

How would I do this? Cubes Charting Through the use of powerful analysis and visualisation tools Cubes Charting

The solution for… Gives beautiful visualisations... 80% 71% 60% 51% 48% ...allowing you to quickly drill down into the details 12%

How would I do this? Charting Venns Through the use of powerful analysis and visualisation tools Charting Venns

The solution for… Allow easy cross and upselling analysis between product ranges or customer segments Select elements of any visualisation to generate new highly targeted selections

How would I do this? Venns Word Cloud Through the use of powerful analysis and visualisation tools Venns Word Cloud

The solution for… Enables you to see prevalent textual content from your database... or selected audience

The solution for… …provides insight into their buying sentiments and reaction

How would I do this? Word Cloud Mapping Through the use of powerful analysis and visualisation tools Word Cloud Mapping

Enables you to see where your The solution for… Enables you to see where your customers are located

The solution for…

areas of high concentration The solution for… heat mapping shows areas of high concentration

How would I do this? Mapping Modelling Through the use of powerful analysis and visualisation tools Mapping Modelling

The solution for… • Profiling • Decision Tree • Clustering • Predictive Modelling Learn from existing patterns of behaviour to forecast propensity to buy or respond

You will be supported throughout… You will benefit from… It’s easy to… “Great, what is involved in getting Discoverer working for me?” You will be supported throughout… You will benefit from… It’s easy to… save and re-utilise work get trained and adopt - 1 day for Discoverer base training use across teams implement – projects often need just 6-9 weeks continuous development by an agile team focussed on product improvements implementation and use by your partner

“I'm convinced, how do I proceed?” • Talk to your Apteco Partner • Choose whether to run the system in house, hosted or in the cloud • Decide how many users and which modules you need • Build your database with your partner • Attend training at Apteco or an accredited training provider

for greater insight, better understanding and more effective marketing Partner logo here for greater insight, better understanding and more effective marketing FastStats Discoverer provides interactive marketing analysis, visualisation and predictive modelling