Mitch Pinckney Vice President Franchise Development
Why CareBuilders at Home? Parent company is ATC Healthcare Services, Inc. 30 years experience as an integrated health care franchisor. Franchisor assumes all back office responsibilities including payroll, billing, accounts receivable, collections, workers comp, unemployment insurance. Franchisee is focused on “Growing the Business” High Quality Home Care Management Approach January 13, 2018
Why CareBuilders at Home? Multiple revenue opportunities which include: Private Duty Non-Medical Home Care Private Pay Skilled Care Senior Placement Services 24/7 In-Home Medical Alert Monitoring Medication Management Systems January 13, 2018
Why CareBuilders at Home? Great Territory Availability Nationwide Single Unit Multi-Unit Area Development Focus on Area Development – 3 awarded in 2013 Area Development Commissions start at $82,950!!!!! January 13, 2018
Private Duty Non-Medical Home Care Market 30 Billion Market and Growing!!! Market Expected to Grow for 30+ years!!! January 13, 2018
Industry Overview: Private Duty Home Care – Riding the Age Wave The growing demand for home care is being fueled by our rapidly aging population. In 2012 more than 10,000 Baby Boomers turned 65 every day. By 2030 population 65+ will increase from 49 million to 72 million. The population 85+ is the fastest growing segment of the population. 89% of seniors want to age in their own homes for as long as possible. At least 70% of people over 65 will require some home care services at some point in their lives. January 13, 2018
Private Duty Home Care: Demographics Driving Growth 77 million “Sandwich Generation” Baby Boomers Balancing work obligations, responsibilities at home and caring for an elderly loved one . Baby Boomers control 67% of the country’s wealth January 13, 2018
Average Annual Cost Comparisons* Nursing Home $90.030 Private Duty Home Care: An Affordable Alternative to Institutional Care Average Annual Cost Comparisons* Nursing Home $90.030 Assisted Living Facility $45,600 Non-Medical Home Care $18,000 (20 hours/week) *MetLife 2012 market Survey of Long Term Care Costs January 13, 2018
Senior Care/Private Duty Home Care: Competitive Landscape 2012 FranData study confirms the long term growth of franchising in the home health sector The Private Duty Home Care Industry has grown 105% in the past 5 years According to the Home Care Association of America (HCAOA). Only 18% of all home healthcare providers are franchises – leaving huge room for growth! January 13, 2018
The Appeal of a Home Care Franchise Graying of America Consumer Demand/Social Factors Economic/Financial Benefits Relatively Low Cost Entry Recession-Resistant/Sustainable Business Building a business and giving back to the community January 13, 2018
CareBuilders at Home COMPETITIVE ADVANTAGE We are the only home care franchise that utilizes a temporary staffing model to provide our franchisees with complete back office services and support!! January 13, 2018
Complete back office support We handle payroll funding, admin. and processing, billing/collections We are the “Employer of Record” for all caregivers We mitigate workers comp. and unemployment insurance risks January 13, 2018
Building a Strong Partnership New franchisee training and on-site field support Business development and strategic marketing plans Caregiver recruitment and retention strategies – CareBuilders Academy January 13, 2018
FOCUS ON GROWING THE BUSINESS With CAREBUILDERS’ complete back office support and services our franchisees can focus on GROWING THE BUSINESS! Relationship Building Caregiver Recruitment Customer Service January 13, 2018 15 15
Home Care Assessments and Caregiver Supervision Home assessments and supervision by LPN, RN or Social Services professionals All caregivers are: W-2 employees Fully credentialed and screened Bonded and insured January 13, 2018 16 16
Competitive Advantages Largest protected territories in the industry up to 35,000 seniors (Industry standard is 15,000-25,000 seniors) Provides greater revenue opportunities, senior placement, home medical tech. etc… Prime single, multi-unit and area development territory availability January 13, 2018
Franchise Opportunity – At a Glance Initial Franchise Fee: single $39,500 /3-pack $90,000 Liquid capital: $75,000 recommended Net worth: $250,000 recommended Total Investment Range: $68,750 to $98,500 Royalty Fee: 8%* * Includes complete back office support: payroll funding, payroll processing, billing and collection of receivables. Protected Territory: Up to 35,000 senior population Ramp Up Period: 6-12 months Availability: Prime territories available. Call or email for availability. January 13, 2018
Area Development Opportunity – At a Glance Initial Franchise Fee: Area Development $237,000/ 11 units Liquid capital: $300,000 recommended Net worth: $500,000 recommended Total Investment Range: $285,000 to $300,000 Royalty Fee: 6% zor/ 2% AD split* * Includes complete back office support: payroll funding, payroll processing, billing and collection of receivables. Protected Territory: Up to 35,000 senior population Ramp Up Period: AD ROI within 24 months Availability: Prime territories available. Call or email for availability. January 13, 2018
Focus on Area Development Opportunities Major markets available nationwide 11 units ($237,000 Investment and above) 24 month ROI Senior management experience Leadership skills Relationship builder Desire to make a difference/give back to the community January 13, 2018
Focus on Area Development Opportunities Commissions start at $82,950+ January 13, 2018
Franchisee Responsibilities “A Day in the Life” Marketing - Build brand awareness and personal credibility by networking with key referral partners. Sales - Meet with prospective clients and family members to assess their specific needs. (first you educate/consult then you sell) Recruiting – Recruit and hire a staff of care providers. Management - Manage staff to ensure they report to work on time and provide satisfactory services to their customers. Customer Service – Be attentive to your client’s needs to ensure they receive the best service. January 13, 2018
Who We’re Looking For Professional Partners Ideal Candidate Profile Outgoing, sales & marketing types Business development skills Caring and compassionate Team building experience Leadership skills Knowledge of local market No healthcare experience needed! January 13, 2018
when your client says… “I want a proven business model that is recession-resistant with sustainable margins” “I enjoy getting out into the community as the ambassador of my business” “I am looking for a service business without the burden of administrative responsibilities” “I am looking for a area development service business model with an experienced business partner” “I am looking to make a difference while giving back to my community” think…… January 13, 2018
VALIDATION PROCESS -- 45-60 days Initial phone interview with Franchise Development Provide FDD for review after 2nd call Territory Selection Interview with Senior Management Validation with Franchisees Invite to Discovery Day Sign agreement and schedule training January 13, 2018
CAREBUILDERS AT HOME - ADVANTAGES 30 YEARS – HOME CARE EXPERIENCE COMPLETE BACK OFFICE SUPPORT BUSINESS DEVELOPMENT TRAINING MULTIPLE REVENUE STREAMS LARGEST PROTECTED TERRITORIES PRIME TERRITORY AVAILABILITY SINGLE, MULTIPLE, AREA DEVELOPMENT January 13, 2018
We Look Forward to Working with You! Send leads to: Leads@carebuildersathome.com Mitch Pinckney – Vice President, Franchise Development Direct: (516) 750-1715 mpinckney@carebuildersathome.com January 13, 2018