NHS Solihull CCG Communications & Marketing Monthly Dashboard: January 2017 Managing your Reputation 100% of comments made in the media were positive or neutral. Top story: Smear Tests on Beacon and Free Radio 13 Press releases/ web articles issued 2 local media press/online Your Online Presence 10,805 7,339 43,700 Stay Well This Winter page reach 1,181 post engagement – helped by weather alert > Total twitter impressions Website visits 673 128 likes 3,720 followers 43 151 tweets Other Outcomes NHS 111 – Choose the right service Love your Liver Cold Weather Survival of the Fittest Healthy Eating Cervical Smears Hampton Surgery opening MP Visit Obesity Week Reduced fetal movements Personal budgets 6 5 Production of briefings, presentations and material – support for Solihull Together Awards, PLCV leaflet project proposal, Annual report plan and Winter update report. Campaigns and Promotions Support for events and awards projects

NHS Solihull CCG Communications & Marketing Narrative Highlight Report: January 2017 Team update The CCG continued to be supported by Ros Brooks, Account Manager and the wider Arden & GEM hub team. Cherry Shaw, Robert Smith and Gemma Callaghan all visited Solihull in January and Charlie Bradley continued to give strategic support. Campaigns and awards The Stay Well This Winter campaign continued with focus on choosing the NHS service you need with NHS 111 messages as well as Healthy eating and taking steps towards healthier lifestyle (National Obesity week), beating the January blues (mental health) and cold weather advice. A plea for women to attend their smear test in support of Cervical Cancer awareness following national figures of screenings attendance falling was well received by media and Kirsty Millard was interviewed for Free Radio which was aired on 23rd Jan (also on Beacon radio) and generated a reach of 130,000. Solihull Together Awards support. The HSJ Value in Healthcare Diabetes has been shortlisted so moves forward to a judging panel in March. Event management The new Urgent Primary Care centre visit by MP Dame Caroline Spelman was supported as well as an official opening of the refurbished Hampton Surgery by the Mayor and Mayoress of Solihull. A Breast Cancer event at Croft Medical Centre involving charities ‘Breast Friends’ and ‘Macmillan’ was also supported. PPG was supported in Solihull as well as Patient Voice Panel. Assistance to promoting the Clinical Hub open day visits and assistance with feedback from patients for this. BSol support Joint BSol engagement, marketing and comms discussions with Paul Sherriff commenced. Design and web activity The Member’s Area of the Internet project is now underway following the full audit of Intranet pages. An update was provided for Personal Health Budgets and the local offer for Solihull in support of the Five Year Forward View. A Winter Comms report is also available (Oct-Dec’16) on the next slides.

Stay Well this Winter unique NHS Solihull CCG Winter Campaign Update: Oct- Dec 2016 Coverage in the Press Audience reach 4 55,970 Press releases issued Your Online Presence Launch of 108 Stay Well this Winter unique page views Stay Well 347 Facebook page Total Number of Tweets Other Outcomes Participated with National Stay Well  Roadshow 2 Videos produced 9 Views on Youtube

NHS Solihull CCG Winter Campaign Update: Oct- Dec 2016 In the summer of 2016 a plan was developed around a winter plan and urgent care in targeting flu, pharmacy and 111 to reduce the impact on A&E over winter. Initially the plan looked to be progressing, but funding was then not available, this resulted in £1,000 being allocated in November to a Facebook marketing campaign and the CCG electing to use its 2 SLA video projects to cover filming of winter messaging. Winter – Oct to Dec Facebook marketing launched and included promotion around the new 0-5 book, signposting parents to the correct services. Flu vaccine information was promoted, along with pharmacy pre-Christmas and video promotion. Press coverage Several press releases have been issued, with a particular focus on self-care, keeping warm over winter, those with long term conditions including asthma and looking out for the lonely over the Christmas period. Video We filmed in the Touchwood shopping centre as a vox pop as part of the Stay Well This Winter campaign. Innovations Healthy Elfy animation was embedded on the website with a different message every day through January Dee’s A&E fail tale was shared on the website and on social media. Web The main banner pointed to the Stay Well page where all the campaign information was located.