By: Ben York and Tyler Best Final Project By: Ben York and Tyler Best

What Makes Them Different? Popcorn snack that is low in calories, gluten-free, free of preservatives and free of artificial ingredients Part of the healthy snacking and natural ingredient trend Skinny Pop is rapidly growing One of the healthier snacks available for purchase at large grocery stores

“SkinnyPop starts with a premium popcorn kernel, sunflower oil and the perfect amount of salt. From there, Pure Popped Perfection™ says it all. Our popcorn has no GMOs, gluten or preservatives, making SkinnyPop a tasty, guilt-free snack.”

Values Taste Calorie-conscious Simple Ingredients Healthy Snacking Fun Flavors

Demographic Change

Strengths and Weaknesses All natural ingredients Good for parents that want to give their children healthy snacks Variety of flavors for different kinds of snacking Weaknesses Costly to make product with natural ingredients Brand name isn’t well-known with demographic

Opportunities and Threats Expand to new market Make healthy eating more affordable Give kids a healthier snack instead of potato chips Threats Competition like Smart Food and Boom Chicka Pop Hard to process quality food with good ingredients cheaply

Semantic-Differential Rate your overall preference to snacks: Healthy snacks or not healthy snacks Salty or sweet Large portions or small portions

Likert Scale My most preferred snack food is popcorn: Strongly Agree Neutral Disagree Strongly Disagree

Guttman Scale Place a checkmark next to each statement you agree with: I like salty snacks I eat popcorn when I want a salty snack I eat popcorn as my default snack I buy popcorn every time I go to the movies

Michelle Obama Former First Lady Health Activist

Social media post Tweet Hey movie goers! Why not pick up a bag of Skinny Pop Popcorn on the way to your movie? Go to your local convenience store today to complete your perfect movie theater experience!

How to Market to the New Demographic Lower prices on products Create smaller quantity (snack size) products to cut down on immediate costs Push product to lower income convenience stores K-Mart Costco

Website Analysis Pros Cons Displays different products almost immediately Fast loading time Appeal to younger generation through Twitter/Pintrest layout Cons Never ending stream of social media inputs No return to top button

Products