Desktop Visualiser ELP-DC11 Julia LIN – EMD Paris August 2010

Content New Visualiser enhancing Epson offers Market situation Visualiser basic knowledge Product proposition Product features Design details

Epson answers customer needs Added Value Solution Optional lenses Wifi Visualisers Basic Ceiling mount CORE Screen Interactivity

EPSON Visualiser Line up Middle Class NEW! ELP DC11 Entry Class ELP DC06 FY09 FY10 FY11

Visualiser Market Situation Target Market size Positioning

Target K-12 The market is growing mainly in education Source: Futuresource Visualiser Annual 2009 Report

Westen Europe Market Overview Annual Volumes and Value Annual Sales (Thousands) Value - Million US$ 2009 came in at 42k visualisers, 85% volume and 46% value growth. 2010 forecast to grow by 66% volume and 34% value growth and 52% and 33% value respectively in 2011. Source: Futuresource Visualiser Annual 2009 Report

Western Europe - Visualiser Annual Brand Shares and Volumes Annual Brand Volumes AVerMedia Western Europe market leader with 39.0%, (41.4%) Genee World second place 27.0% (27.2%) Elmo 16.0% (19.4%), SMART 8.6% (4.4%), Lumens 6.4% (7.5%) and Epson 3.1% Brand Volumes   2008 2009 AVerMedia 8,653 15,748 Genee World 5,690 10,888 Elmo 4,062 6,445 SMART 917 3,452 Lumens 1,574 2,600 Epson 1,237 Grand Total 20,896 40,370 Source: Futuresource Visualiser Annual 2009 Report

Source: Futuresource Visualiser Annual 2009 Report Market position Genee Vision Elite >€3,000 ELMO P100 Average Sampled Street Price €1,000 – €3,000 ELMO HV-5100XG AVerVision SPB370 AVerVision SPB350 Genee Vision 6100 Genee Vision 150 AVerVision 355AF AVerVision CP355 Epson DC-11 <€1,000 ELMO CO-10 AVerVision 300AF+ Lumens DC133 Epson DC-06 AVerVision CP155 AVerVision VP-1 Lumens DC265 < 1 Megapixels 1- 2.5 Megapixels 2.5- 4 Megapixels > 4 Megapixels Camera Resolution Source: Futuresource Visualiser Annual 2009 Report

Visualisers Basic knowledge Customer value Competiton Connection

Customer value of Visualisers vs. Overhead Projectors First of all… Customer value of Visualisers vs. Overhead Projectors OHP Visualiser and Projector The benefit is to capture the 3D object and to use applications. There is still the big market of OHP and we have the big potential to replace them.

What are the customer values of Visualisers ? Application The functionality Display Capture Create Share Enlarge object images Record and save images Create contents with notation function etc. Share contents to web etc. Customer values Improve learning Realize the attractive teaching High efficiency of study and lesson preparation Promote the communication between the society and the teachers OHP The OHP function is only display and can not show 3D objects. The application enable variety usages. DC and PJ

Customer value comparison Visualiser Application The functionality Display Capture Create Share Enlarge object images Record and save images Create contents with notation function etc. Share contents to web upload etc. Customer values Improve the learning level Realize the attractive teaching High efficiency of study and lesson preparation Promote the communication between the society and the teachers DC06 Widest range usability for variable user scene. * Annotation is only for still image L-1ex (Elmo) CP-300 (Aver) * No time laps DC11

The key spec of Visualisers Basic Visualiser Specification Display Image quality - Sensor type and the pixel number - Output resolution - Zoom method Shooting area Movie response performance Focus method Capture Card Slot Audio input terminal (Microphone) Application software Specification Memory function - Image capturing - Movie recording Create Annotate function Time laps function File management function Share Web upload Advanced

Product Features of DC11 (Summary) The key spec of document camera DC11 advantage points Additional Basic Document Camera Specification Display Image quality - Sensor type and the pixel number - Output resolution - Zoom method Shooting area Movie response performance Focus method 1 High image quality -CMOS 5M -XGA/SXGA/WXGA -Dizital 10x (Lossless 2x) Large shooting area : A3 High frame rate (MAX 30fps) Auto focus for easy operation Auto detection of PJ native aspect ratio Remote control Split screen Microscope capability 5 6 2 7 3 8 4 Capture Card Slot Audio input terminal (Microphone) 9 Powerful storage capability Recording capability 10 Application software Specification Memory function - Image capturing - Movie recording Advanced Application Software -The application of DC11 have all the function. Create Annotate function Time lapse function File management function 11 Share Web upload Advanced

What are the advantages of DC11 ? Enough competitiveness against Elmo and AverMedia. Reliable basic functions High image quality Large shooting area High frame rate Etc… DC11 has the most advanced application software functions than many competitors.

Connection Direct connect to Projector Using application DC  PC  PJ DC  PJ DC  PC  PJ *1PC input is O.K. USB EPSON advanced connection VGA USB VGA* USB VGA *Need 2PC input *VGA is recommended from data sending speed point of view. PC  DC  PJ *DC need the PC input VGA VGA *1PC input is O.K. DC  PJ VGA

Display Capture Create Share Product Position Display Capture Create Share

The key messages of DC11 (Summary1) Proposition A desktop visualiser offering Epson quality with a 5 megapixel sensor, A3 shooting area and screen refresh rate of 30 frames per second, alongside advanced interactive features to simply create an interactive classroom experience. Key selling points 5 megapixel sensor for high image quality Display screen refresh rate of 30fps for smooth, clear live images Large A3 shooting area One-touch auto focus button 1 GB internal memory Adapts to fit a microscope with the connector included in the box Advanced application software: Capture images and record video clips with sound written and sound annotation on both still images and video Up to a 72-hour time-lapse feature

The key sales point of DC11 (Summary 2) The key spec of document camera DC11 advantage points Additional Basic Document Camera Specification Display Image quality - Sensor type and the pixel number - Output resolution - Zoom method Shooting area Movie response performance Focus method 1 High image quality -CMOS 5M -XGA/SXGA/WXGA -Dizital 10x (Lossless 2x) Large shooting area : A3 High frame rate (MAX 30fps) Auto focus for easy operation 5 Auto detection of PJ native aspect ratio Split screen Microscope Remote control 6 2 7 3 8 4 Capture Card Slot Audio input terminal (Microphone) 9 Powerful storage capability Recording capability 10 Application software Specification Memory function - Image capturing - Movie recording Advanced Application Software -The application of DC11 have all the function. Create Annotate function Time lapse function File management function 11 Share Web upload Advanced

Display Capture Create Share Product Features Display Capture Create Share

1 2 3 4 5 6 7 8 DISPLAY Capture Create Share Display High image quality -CMOS 5M -XGA/SXGA/WXGA -Digital 10x (Lossless 2x) 2 Large shooting area : A3 3 High frame rate : Max 30fps 4 One touch Auto focus 5 Auto detection of PJ native aspect ratio 6 Split screen 7 Microscope Capability 8 Remote Control

1 High Image quality Capture Create Share 5 mega pixel sensor Display Capture Create Share High Image quality 1 5 mega pixel sensor SXGA/WXGA/XGA output capability 2x Lossless Digital Zoom (XGA/WXGA) 1.9x lossless digital zoom at SXGA New sensor provides the high image quality and 2x lossless zoom (XGA/WXGA) to enable users to get the clearer and sharper image. And generally speaking, the image quality would be low in digital zooming, but DC11 has enough pixels to capture the image so DC11 could have the “lossless zoom”. Also, new CPU provides SXGA/WXGA/XGA output capability. Enough competitiveness

High Image quality - Compare with Elmo L-1ex Display Capture Create Share High Image quality - Compare with Elmo L-1ex 1 L-1ex DC11 Optical 5.2x Digital 8x Digital zoom 10x (Lossless 2x) Mechanical zoom 3x *SXGA is Lossless 1.9x v.s. Generally speaking, the optical zoom is superior than digital because the optical lens is lossless image quality in zooming… * Mechanical 3x zoom means… Q Is it disadvantage of DC11 against Elmo?  How could we communicate that it’s not the fetal factor of Customer value? Zoom by the arm movement A Lossless 2x digital zoom and mechanical 3x zoom could cover the most of the user scene.

High Image quality - Digital zoom Display Capture Create Share High Image quality - Digital zoom 1 SXGA 1280 x 1024 WXGA 1280 x 800 XGA 1024 x 768 Input (5mega pixel) Output Lossless up to 1.9x Lossless up to 2x Lossless up to 2x 1x No loss No loss No loss 2x zoom 3x zoom 2x Loss No loss No loss 1944 972 648 864 3x Loss Loss Loss 1296 …. 2592 10x Loss Loss Loss

High Image quality - Mechanical zoom & Digital zoom Display Capture Create Share High Image quality - Mechanical zoom & Digital zoom 1 No zoom Mechanical zoom 3x & Digital zoom 2x DC11 can capture the detail image very vividly with mechanical zoom and lossless 2x zoom. *Actual image Very Small!! Very Big and Vivid!! But…

2 3 Large shooting area : A3 High frame rate Capture Create Share A3 Display Capture Create Share Large shooting area : A3 2 A3 : 297mm x 420mm A3 A4 Large A3 shooting area allows customers to use the lesson material effectively. A3 High frame rate 3 Maximum 30fps The high 30 frames per second display delivers smooth and vivid live images to meet the teacher’s needs. 　* This number is changed up to the output resolution.

Display Capture Create Share One-touch auto focus 4 There are many opportunities for user to adjust the focus. The Gray button helps to recognize easily. Focus Auto detection of Epson projector native aspect ratio 5 Original DC11 can recognize the output resolution of EPSON PJ. DC11 would optimize the output resolution automatically. *If DC11 can NOT recognize the output resolution, DC11 will output at SXGA resolution. If the Projector’s resolution is WXGA, DC11 output the WXGA image automatically. EPSON Projector* only

6 Split screen Capture Create Share Display Capture Create Share Split screen 6 DC11 have the split screen function and the customer can display both live display and memory image at the same time. The split screen can be selected in OSD menu. ( *This function can not be selected from application software.) The source is from Live display Internal memory SD card

Microscope capability Display Capture Create Share Microscope capability 7 DC11 can be used with microscope. It enlarges the minimal objects for easier understanding. Students can see the bigger image of microscope for better understanding. Microscope adaptor is included as default accessory.   - DC11 enables to attach wider range of diameter from 20mm to 34mm. Elmo 20~28mm Avermedia 28~34mm

Document Camera control Display Capture Create Share Remote Control 8 Original Teachers can move around. DC11’s remote would be able to control both the document camera and projector basic function. EPSON original Power AV mute Source search Projector control Power Source (PC/Document Camera) Brightness　+/- Zoom In/Out Auto Focus Freeze Snapshot Recording Video Menu 5 Way Esc Document Camera control

9 10 11 CAPTURE Capture Create Share Powerful storage capability Display Capture Create Share CAPTURE 9 Powerful storage capability SD/SD HC capability 1GB internal memory 10 Recording capability 11 Advanced Application Software *Support Windows and Mac Image capturing Movie recording with audio

Powerful storage capability Display Capture Create Share Powerful storage capability 9 New SD/SD HC capability 1GB internal memory SD Card Slot Users capture the still image onto SD/internal memory. Also users can export/import between SD and internal memory. It can be selected in the OSD menu. Default setting for storage: No SD -> internal memory, SD in -> SD Recording capability 10 New DC11 has the built-in microphone. Our application software can capture both video and audio. Microphone

Advanced Application Software Display Capture Create Share Advanced Application Software 11 *Support Windows and Mac Image capturing Basic Movie recording with audio New DC11’s application software can capture the image and record the video easily. Just click the simple button, users can store the image/video in their PC. Also, DC11 has a built-in microphone, so user can record both video and audio. 2 way of capturing Main unit control panel Application software Movie (with application only) Image (The image is stored on SD/internal memory. Not stored on application side. Focus Movie File format Still image .jpeg, .bmp Movie :wmv. Avi. mpg. mov Press and hold for a while Image Press and release: Freeze

11 CREATE Capture Create Share Advanced Application Software Display Capture Create Share CREATE 11 Advanced Application Software Annotation function Image annotation Live annotation New Time lapse function New Intelligent file management Data tagging function New

Advanced Application Software Display Capture Create Share Advanced Application Software 11 Annotation function Image annotation Live annotation New DC11’s application software has the annotation function, user can annotate the line/square/text on LIVE IMAGE. (Live annotation feature) Live annotation feature would enable teachers to explain in ways easy to understand and teach effectively. And users can store the video with annotation. So users can playback the annotation process and it is easy to remind the previous lesson. Click here to annotate. Drawing Tools

Advanced Application Software Display Capture Create Share Advanced Application Software 11 Time lapse function New Click this button to go into time lapse mode. In this mode, the application will capture some image files and combine these image files into a video file without audio. This would enable users to create the useful materials easily, especially for science lesson. *Capture duration: 72H User Scene For example… - Observation of the plant growth, organic process - Observation of the ice cream melt process Video

Advanced Application Software Display Capture Create Share Advanced Application Software 11 Intelligent file management DC11’s application software would enable users to organize and edit digital images/videos. Users can manage and find the files easily. By tagging By rating function By calendars Data tagging function New Users can add the tag data for each image/video and we prepare the suitable tag for education. This would enable to users can manage/search the files by subject (Art/History/Math etc.), date and so on. In addition, users can create the original tags by themselves.

11 SHARE Capture Create Share Advanced Application Software Display Capture Create Share SHARE 11 Advanced Application Software Easy Web upload Cooperate with E-Mail and printer

Advanced Application Software Display Capture Create Share Advanced Application Software 10 Easy Web upload DC11’s application software has the “web upload” function, this would enable users to easy to upload the video which is captured in classroom to major video sharing web site for education. * Support upload video file to YouTube, SchoolTube. Cooperate with E-Mail and printer Images/Video can also be prepared for external use, such as for e-mailing or printing. E-mail through web browser can not be used for this function.

Very easy and attractive. Advance usage of DC11 Collaborate with EB-450Wi and EB-460i The collaboration of DC11 and the interactive function of EB-450Wi/EB-460i achieve attractive and creative lessons. It’s the “EPSON original” approach to realize the advanced classroom. Ireland Very easy and attractive. Let’s try. VGA and USB DC11 PC USB End

What is the advantage points of DC11 ? Summary What is the advantage points of DC11 ? Reliable basic functions High image quality Large shooting area High frame rate Etc… Enough competitiveness against Elmo and AverMedia. DC11 has the most advanced application software functions than competitors.

Customer value comparison Summary Customer value comparison Visualiser Application The functionality Display Capture Create Share Enlarge object images Record and save images Create contents with notation function etc. Share contents to web upload etc. Customer values Improve the learning level Realize the attractive lesson High efficiency of study and lesson preparation Promote the communication between the society and the teachers DC06 Widest range usability for variable user scene. * Annotation is only for still image L-1ex (Elmo) CP-300 (Aver) * No time laps DC11

The look Basic features Defaut accessory OSD Design Detail The look Basic features Defaut accessory OSD

4 Key product design concept The Look 4 Key product design concept 1. Easy 2. High security 3. Flexible 4. Durability

Easy ~Control panel & Interface~ User friendly control panel and interface enable the customer to operate DC11 very easily. LED On/Off Control panel 1: Power (On/Off) 2: Source (Document Camera/PC) *PC: Outputs the pass though signal from “Computer In” 3: OSD Menu 4: Esc 5: 5-way switch and Brightness+/- 6: Zoom In/Out 7: Recording Video *Call the application software and start /stop recording video automatically. (Need to connect the DC11 to the PC via USB) 8: Freeze/Snapshot 　Press and release: Freeze Press and hold for a while: Capture the still image 9: One touch auto focus 7 3 4 2 6 8 1 5 9 Focus Note: The focus bottom is marked Gray because the customer often use this button. Interface Note: These icon and description enable the customer to understand the correct terminal easily from topside.

High security DC11 is the desktop document camera, and it is placed permanently in classroom. So users want to minimize the risk of it being stolen. DC11 would have the high security features, and these features prevent from being stolen. Kensington lock Competitor comparison Security bar Security screw holes This will be very useful for cart-mounted solution. They can be fixed to the board of the cart. The screw size is M4.

Flexible The movement of the arm is flexible and DC11 can capture the image from several angles. Lens itself is also rotated around 90 degrees. * The actual color is gray. The arm can move flexible and capture the image from far and near freely. The head turns 90 degree to the right and left in horizontal direction.

Durability DC11 is designed to have the durability. It’s the important factor of the document camera to have the durability. The arm structure is designed to be tough.

Basic Features LED lighting source The powerful LED lighting source provides white light and is best used when presenting in low light conditions. Freeze LED On/Off Control panel DC11 has the freeze function, so users can pause or resume camera by pressing the freeze button. Focus Image rotation Vertical rotation The camera head can be turned 90 degrees to the left and right, so users can capture the whiteboard, the chalkboard or 3D objects easily. Freeze/Snapshot Press and release: Freeze Press and hold for a while: Capture the still image Horizontal rotation DC11 has the dial for horizontal rotation. The image rotation dial can be turned 90 degrees to the left and right in horizontal direction. Users can place the document in either landscape or portrait orientation.

Default accessory Remote control (with battery) Power Cable (1.5m) Cables Power Cable (1.5m) AC adapter USB Cable (3m) VGA Cable (1.8m) Manuals Quick set up guide User’s guide (CD-ROM) Others Remote control (with battery) CD-ROM (Epson & Arcsoft Application Software) Instruction sticker Microscope adaptor

OSD DC11 OSD menu supports 13 languages. Main menu 13 OSD languages

OSD - Details Image rotation 180 degree : It is prepared to cover the hardware image rotation. Internal Memory/SD Card Slide show *Please note that the slide show is operated in manual. USB Mode -Application -Mass storage Mass storage is used in case of sending the data from internal memory to PC.

Thank you!