PLANTING THE SEEDS OF AGRI-TOURISM

Agri- Tourism: \Ag"ri*cul`ture\ Noun Also called “farm or rural tourism”, the universal appeal of which rests on the ordinary activities of a rural community Examples: Educational Tours Organic Farms Farms with facilities

Product portfolio development priorities Nature Tourism Cultural Tourism Sun and Beach Tourism Leisure and Entertainment Tourism MICE and Events Tourism Health,Wellness, and Retirement Tourism Cruise & Nautical Tourism Diving and Marine Sports Tourism Education Tourism National Tourism Development Plan 2016 - 2022

The program is in line with Ambisyon Natin 2040 specifically to the Pagbabago segment of the Vision which aims to “reduce inequality in economic development opportunities.” The tourism industry was identified as one of the priority sectors to achieve the vision of a “relevant, inclusive and sustainable economic growth.”   The tourism industry has a key role in spreading economic growth in all areas of the country as its value chain extends even to the farthest sitio or barangay where tourist attractions are located.

Philippine Agri-tourism

Philippine Agri-tourism Program 1999 Recognizing the potential as a support sector to agriculture, an Inter-Agency Committee (IAC) was created among the Departments of Tourism (DOT) and Agriculture (DA) and representatives from the travel industry and academe (UP-AIT)

Philippine Agritourism Agri-Tourism/ Farm Site Program 2004 A Memorandum Circular (MC) was released on the Rules and Regulation to Govern the Accreditation of Agri-Tourism/ Farm Site

Philippine Agritourism Program 2016

AGRI-TOURISM HIGHLIGHTS

Fun Farms Training (2016 – 2017 ) Region VIII - Easter Visayas –Tacloban Region VI - Western Visayas – Iloilo City Region II - Cagayan Valley - Isabela Region IX - Zamboanga Peninsula- Zamboanga City Region XIII - CARAGA - Butuan Region XII - SOCKSARGEN - Midsayap, Cotabato Cordillera Administrative Region (CAR) – Baguio City

ACCREDITATION OF AGRI-TOURISM FARM SITES CATEGORIES OF AGRI-TOURISM/FARM SITES Day Farm Farm Resort

ACCREDITED AGRI-TOURISM NO. OF ACCREDITED AGRI-FARMS FARM SITES (2017) REGION NO. OF ACCREDITED AGRI-FARMS CAR (Benguet) 1 REGION I (Pangasinan) 2 REGION II (Isabela) REGION III (Bulacan, Nueva Ecija, Pampanga, Nueva Ecija, Tarlac) 6 REGION IV-A (Batangas, Cavite, Laguna, Rizal) 11 REGION V (Albay, Camarines Sur) REGION VI (Iloilo, Negros Occidental) 5 REGION VIII (Biliran) REGION X (Misamis Oriental)

EDL FARM: THE FARM HOUSE

VILLEGAS FARM

LIGAS KBP FOUNDATION

AGRI-TOURISM MARKETING Culinary Tourism Travel Exchange Madrid Fusion Manila 2017: Culinary Tourism Travel Exchange April 7, 2017 SMX Convention Center Other Agri-Tourism Promotion/Marketing Farm Tours Inclusion in brochures

The Mother Nature Network website also named the Philippines in 2016 as one of the Top 8 agri-tourism destinations in the world together with Taiwan, Brazil, (USA) California, (SPAIN) Mallorca, Grenada, (USA) Hawaii and (ITALY) Tuscany.

Core Strategy: Development of Tourism Centers and Themes

Core Strategy: Development of Tourism Centers and Themes Aurora Surfing and Country Get Away Bataan Historic Place of Valor

Bulacan Nueva Ecija Arts, Cultural and Historical Center Agri-Tourism and Nature Adventure Destination

Pampanga Culinary Hotspot Subic - Clark Leisure, Sports and MICE Hub

Tarlac Zambales Pilgrimage and Ecotourism Site Beach and Mountain Hideaway Note: All photos taken from the web

What more needs to be done? Grant of incentives for investors in Farm Tourism by TIEZA On-the-job training for graduating students (from planting to harvesting) 3. Tour packaging with nature, leisure and wellness activities 4. Trade fairs and exhibitions

Tourism Clusters West Central Luzon Cluster: Zambales, Bataan, SCADC, the Subic Freeport and Olongapo City North Central Luzon Cluster : Pampanga, Angeles City, CSEZ, Tarlac and SCADC South Central Luzon Cluster : Bulacan and Pampanga East Central Luzon Cluster: Nueva Ecija and Aurora

MAGTANIM PO TAYO NG AGRI-TURISMO SALAMAT PO! cnsolanor MAGTANIM PO TAYO NG AGRI-TURISMO SALAMAT PO!