Digital: are you ready for the future?
What are we covering in these two sessions? By the end of the sessions you should have the start of a digital mindset BRACE YOURSELVES! Epoch Shift!!!! Definition of digital Leadership survival skills What next? We will not be talking about technology unless really provoked!
We’re having an epoch shift….. Enjoy! It only happens every few hundred years….. We’re having an epoch shift…..
Welcome to the network society Networks as the dominant social structure facilitated by digital networked technology Social, technical and economic consequences – we are living through our own industrial revolution Recommended reading: Networks of outrage and hope (Castells)
The world of the networked individual Multi disciplinary Networked power Experimental Research and data literate Iterative Accessible Active, connected and directly influential Able to work with data and within the filter bubble Collaborative Open: a different concept of privacy Self-managing Recommended Reading: Net Smart (Rheingold) Networked (Rainie and Wellman) Millennials are just the start of it…..
People expect to be listened to They expect to be able to act The networked citizen People expect to be listened to They expect to be able to act They expect transparency They expect data The lines between different roles are blurred
Their lives are going to be very different to the assumptions that were inbuilt for baby boomers and their children
The future of work? 4 Generations in the workplace: Baby boomers Generation X Millennials Generation Z
Disruption We now cross the world to stay on someone’s sofa Disruption: A major disturbance which changes the status quo We now cross the world to stay on someone’s sofa Disruption to market Air BnB Last Minute.com Create a market place Connect users Thomas Cook Role of the individual
Connect them together Give people agency New assets and value In essence: New assets and value Networked Individuals Connect them together Give people agency
Digitally literacy Digital” in its widest sense refers to an approach to disruptive systemic change which is often, but not always, enabled by digital and networked technologies. This change is both social (culture and behaviours) as well as technical (process design and infrastructure).
Where do you call home where everything is uncertain around you? Why tribes? Tribes share common ancestry, leadership and usually common values. Their links are practical – economic or structural – as well as social. Many of the digital tribes have ancestry and connections to 'traditional' professions I call them tribes because they are cultural as well as practical constructs Where do you call home where everything is uncertain around you?
Architecture: Focused on creating the infrastructure of digital Architecture: Focused on creating the infrastructure of digital. Often connectivity in terms of broadband etc but also skills and literacies around digital inclusion. Focus on shifting from traditional enterprise IT to cloud based models Radical redesign: Emphasis on design thinking and the need to redesign from the ground up Social Change: Define digital as being the way in which we will shift to more participatory public services and empower people Social Innovation: Define digital as enabling new models of public service delivery and public good. Keen to create new entities with a social purpose Digital by default: A remnant of the dot com era unless paired with other tribes – focused on getting current processes online Big Data: Focus on new abilities to gather data and change decision making processes Digital Cargo cult: I don’t know what it is but I want one!!!
Architecture tribe Stereotype alert Points of friction Architecture: Focused on creating the infrastructure of digital. Often connectivity in terms of broadband etc but also skills and literacies around digital inclusion. Emphasis on shifting from traditional enterprise IT to cloud based models Points of friction Security – policy and implementation Attitudes to risk Lack of confidence in old IT approaches make investments difficult Skills Enterprise architecture Tin and wires! BYOD Internal connectivity Now: Working out how to migrate from an enterprise IT infrastructure Broadband notspots Next: Implementing SaaS and other platform solutions Superfast broadband Future: Devops and continuous integration Opportunities: Long term renewal of infrastructure BYOD / mobile working Digital inclusion
Radical service redesign Stereotype alert Radical redesign: Emphasis on design thinking and the need to redesign from the ground up Points of friction Urge to start every project from a blank piece of paper! Unable to offer pragmatic boundaries to a project Skills Service design User research UX Co-design Prototyping Now: Used in places but often as a one off and not integrated fully into the project approach Next: Central capability deployed as routine on project initiation Future: Embedded skill which is core to project management and design Opportunities Multidisciplinary approach to problem solving Highly visual way of working engages wider population
Social change Stereotype alert Points of friction Social Change: Define digital as being the way in which we will shift to more participatory public services and empower people Points of friction Relationship with democratic process POWER! Whose got and who needs it Lack of skills at frontline is used as excuse for not getting people involved Skills Community and wider engagement skills Social media and social networks Now: Seen as a nice to have and kept outside of mainstream operational work Next: Seen as a potential additional resource to address demand management concerns Future: Participatory decision making embedded in BAU processes Opportunities Untapped resource in a resource constrained context New project approaches (eg co-design provide opportunity to involve people earlier Social media makes it easier and cheaper to engage people
Social innovation Stereotype alert Points of friction Social Innovation: Define digital as enabling new models of public service delivery and public good. Keen to create new entities with a social purpose Points of friction Lack of democracy and often governance Need due diligence to check that they are as socially focused as the say they are Skills Entrepreneurial Digital mindset Social action of some kind….. Now: Appearing as startups which can be seen as disruptive or lack purchase in terms of becoming mainstream suppliers or partners Next: Start to be seen as a trusted part of the supply chain Future: Offering a different kind of socially driven supply to public services Opportunities Demand management – chance to engagement sustainable socially focused organisations
Digital by default Stereotype alert Points of friction Digital by default: A remnant of the dot com era unless paired with other tribes – focused on getting current processes online Points of friction Debate over digital by default VS by design Adherence to an out of date plan Skills Worst case – ‘traditional’ IT skills Best case – service redesign and expertise around channel shift Now: Still dusting off their IEG opus…… Next: Updating this for a digital context Future: Converted to BAU Opportunities Can be an uptapped resource if pointed in the right direction Often hold a lot of the imported relationships
Big, open or anything data Stereotype alert Big Data: Focus on new abilities to gather data and change decision making processes Points of friction Tendency towards technocratic approaches Lack of skills and ‘fit’ with current decision making approaches mean insight is not adopted Decision paralysis Skills Data management Analytical skills of all kinds Facilitation Appreciative enquiry Data visualization Now: Deployed on a case by case basis Next: Embedded capability used widely to support decision making Future: Default approach to decision support Opportunities Very few decision making processes will fail to be improved by good insight! Open up discussion into difficult areas of change
Digital cargo cult Stereotype alert Digital Cargo cult: I don’t know what it is but I want one!!! Points of friction Insistence of a solution before having diagnosed the problem Shifting from idea to idea without follow through Skills Random but huge capacity for enthusiasm Now: Apps and if you are lucky 3D printing Next: IOT, VR, Quantified self, Automation Future: ROBOTS! Opportunities In the right position and with support they can power a change programme on their own
Those are the tribes – what about the cults? Automation Collaborative consumption and the sharing economy? Quantified self? Where will the next wave of disruption come from? A digital mindset gives you the skills you need to adapt to the next wave of technologically driven change The maker economy? Internet of things
The future is multidisciplinary System change requires collaboration across areas of expertise Complex problems need multidisciplinary solutions The ability to work outside of your profession is a crucial skill Innovation requires different thinking No one person is the expert
What skills do you need to survive and then thrive*? *How close are you to retirement?
The ability to work with networked power and influence Hierarchies Are replaced with networks
How do you influence your own relevance? The confidence to be open with your personal contribution: What do you bring to the party? Networks depend on reciprocity and trust We value privacy less and openness more Because we expect data to be available we expect to be understand how conclusions are reached You can’t just tell people what to do anymore What happened to the experts? How do you influence your own relevance?
Data and research literacy I have all the information I have enough information
Ability to work in a multidisciplinary way Multidisciplinary working requires attention to language, skills and incentives – it doesn’t just happen. Digital environments are always on and are a connected system – not a set of controllable silos. System thinking requires multidisciplinary approaches
Openness to innovation and experimentation The transition between old and new ways of doing stuff takes time and we don’t know how to do it. And even when we have the pace of change means that it will keep shifting. Once you get over the idea that anything is ever finished – we have to innovate and experiment to make progress. Shift from waterfall to agile approaches…..
Social-technical systems thinking
Social media: Institutional Demonstrating impact Reaching out to show research impact and topicality Part of the conversation Fourth or fifth estate? LSE OII
Social media: Individual Your own voice in the conversation Relevance and influence Show your working out in public Find your voice Identity: Writing yourself into being George Helen Kara Danah Boyd Journalists are hired on the basis of social media followers – how long will it be before that is true of academics?
Social media: Personal My place in the conversation Action research diary and field notes Reflective practice Managing my own context collapse
What next? “We shape our tools and thereafter our tools shape us” Marshall McLuhan What are you shaping?
Thank you for your time Contact detail: Dr Catherine Howe Innovation Director Catherine.Howe2@capita.co.uk 07808 009650