Women’s Sports & Economic Impact of College Athletics

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Presentation transcript:

Women’s Sports & Economic Impact of College Athletics

Women’s Sports Fastest growing market Prior to popularity focus for women was on marketing jewelry, clothes, women’s products Tremendous growth with women’s sports Basketball, Soccer, Golf

History of Women’s Sports 1981 NCAA gave official support to women’s sports. Title IX requires that schools, which receive federal funding, provide equal opportunities for members of both sexes

Football Games – Town Commerce Hotels booked for games Restaurants Malls Gas Stations Souvenirs Stadium Concession

Sponsorship Generates Revenue for college TV & Radio Make Money from Ads Corporations become affiliated with Quality Products

Fiesta Bowl History $918,762,000 in economic impact for Arizona in 32 years. 837,000 out of state visitors Over 25 million viewers for 2002 game.