Sports and Entertainment Marketing Categories of Sports Section 3.2

Four Major Categories of Sports Amateur High school College Professional

Amateur Sports An Amateur athlete is a person who does not get paid to play a sport High school College Recreational player

Amateur Sports Communities have youth leagues, senior leagues, and other athletic organizations

Recreational Sports Peewee league AAU Youth Leagues One of the biggest and oldest amateur sporting organizations Established to encourage children and adolescents to explore sports that they may not otherwise have the opportunity to play Youth Leagues Boys and Girls Club YMCA

High School Sports Community enthusiasm NFHS: National Federation of State High School Association Set guidelines and make sure that students benefit from a balanced educational and athletic experience

High School Sports Regional Considerations Southern States: Football Central States: Hockey

College and University Sports Many people consider collegiate sports to be more competitive than professional sports Larger Universities offer wider range of sports Ohio State has the largest budget for athletics

NCAA Sports NCAA: National Collegiate Athletic Association Governs college athletics and oversees important decisions pertaining to athletics www.ncaa.org Regulates all collegiate athletics

NCAA To keep schools on the same level playing they created divisions Division I, II, or III Based on student population Financial stability Player ability

NCAA One of the most marketed Division I sporting event Division I Men’s Basketball Championship March Madness!

Professional Sports Professional Athlete: an athlete who has the will and ability to earn an income from a particular sport Paid by team or organization Also paid through endorsements

LeBron James Signed 3 year $12.96 million deal One year option of $5.8 million 7 year $90 million endorsement deal with Nike $10 million for other endorsement deals

NCAA Activity The NCAA regulates college teams and athletes. View its website to answer the following questions Write your answers on the back of your notes Write down three rules for college athletes Find out when the NCAA began and why What is the NCAA clearing house?

Other Categories of Sports Section 3.2 Continued

Olympic Sports According to legend, the ancient Olympic Games were founded by Heracles (the Roman Hercules), a son of Greek god Zeus The first games were held in 776 BC in Olympia Greece The only event was a run of 192 meters or 210 yards

Olympic Sports Several years later, other events such as discus, javelin, jumping and wrestling were added In 393 AD Roman emperor Theodosius I abolished the Games because of their pagan influences

The Revival More than 2,500 years later in 1890, a young Frenchman named Pierre de Coubertin began the revival of the Games He organized a meeting with 79 delegates They represented 9 countries Organized a committee to plan the games

The Revival In April of 1896, Athens was chosen for the revival of the Olympic Games Contestants were not chosen by nation Athletes traveled at their own expense Events included pole vaulting, sprints, weight lifting, swimming and more Approximately 300 athletes from 13 countries participated

Present Day Olympics The Olympic Goal To contribute to building a peaceful and better world by educating youth through sports practiced without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play

Present Day Olympics Problems Terrorist attacks Illegal drug use Boycotts

Making Money During the 1984 Olympics in Los Angeles, the International Olympic Committee allowed 43 corporate sponsors to sell “official” licensed Olympic products The 1984 Olympics became the first Games to make a profit! ($225 million)

The Amateur Rule Prohibited professionals from competing in Olympic events Overturned in 1986 Formation of the US men’s basketball team The Dream Team Michael Jordan Magic Johnson Larry Bird

Paralympics In 1948, Sir Ludwig Guttman organized a sports competition involving Word War II Veterans with spinal cord related injuries Now an international event Olympic style events for athletes with disabilities

Special Olympics Eunice Kenney Shriver organized the First International Special Olympics Soldier Field, Chicago, IL Started because she ran a day camp for people with disabilities Now, in more than 150 countries world wide

International Sporting Events The Wide World of Sports Developed by ABC Weekly TV show that brought unusual sporting events into homes Wrist wrestling from Petauma CA Cliff diving from Mexico Figure Skating from Czech Republic

International Sports Soccer (Football) Tour de France Cricket Rugby

Women’s Sports Title IX to Present Title Nine Law the bans discrimination in schools that receive federal funds Number of women who participate in school sports has increased Before women would not receive scholarships to play sports Today female athletes receive $212 in scholarships

Women in Sports Amateur and professional sports organizations have taken substantial steps to involve women in sports Formation of WNBA Lisa Leslie Sheryl Swoops

Extreme Sports Sports that involve nontraditional, daring methods of athletic competition Skateboarders Rollerbladers Stunt Bikers Snowboarders Development of the X Games