Analyze and Evaluate an Advertisement (Healthy Lifestyle)

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Presentation transcript:

Analyze and Evaluate an Advertisement (Healthy Lifestyle) Zahra Al-ribh 201102440

Assessment Criteria PowerPoint Presentation 1- Time limit of 5 minutes 2- PowerPoint: 8 slides with 4 or 5 bullets on each slide 3- Prepare attractive slides that add to your presentation. 4- Use a picture, table, graph or diagram on most of the slides. 5- Explain each key point on each of your slides

Outline: Background of the Advertisement. What is the product being advertised? Length of the advertisement? The plot? Demographics of buyers (age, gender, income level, race, marital status, other interest groups)? The advertisement. Imbed the advertisement in this slide and play it. Persuasion tactics. What tactics are used to make people interested in the product (experts use it, everyone else uses it, clever people use it, repeating the name of the product several times, appealing to emotions, using catchy music, powerful language, etc)? 2 reasoning errors? Effectiveness. What is your final opinion of the advertisement? Is it effective? Why/not? How would you make it more effective? Summary. Summarize the key points from the slides. (Do not repeat the Outline slide here).

Background of the Advertisement This ad about the healthy lifestyle. The length is 24 seconds. The ad describes how can maintain health by following a healthy lifestyle. It’s aimed at people of all ages, genders, and motivates them to maintain health.

The Advertisement http://www.youtube.com/watch?v=E84wRtmSlGo

Persuasion Tactics The advertisement used pictures as tactics with words. The ad about Healthy Lifestyle. The man with his family have a good health . The man with his wife, explain how can follow the healthy lifestyle at work and home through easy way. The ad came in the form of cardboard film with a fun music.

Effectiveness To get enjoy life with family healthy and sound, It is necessary to follow a healthy lifestyle depends on a balanced diet low in fat and rich in nutrients beneficial. Use the stairs and light exercises at work in the break. Eating right and drinking a sufficient amount of water.

Summary The advertisement was about a Healthy Lifestyle , and is aimed to everyone. Advertising method attracts children and adults , also helps to maintain the health and disease prevention. (keep calm and love your body)