IEEE-SA Product Pricing Strategy Karen McCabe, Director, IEEE-SA Marketing Jonathan Dahl Staff Director, Marketing, Sales & Customer Service 20 March 2009

IEEE Standards Pricing Strategy 1/24/2018 Agenda IEEE Standards Pricing Strategy The different ways IEEE standards are sold Why VuSpec products needs to be priced more consistently

Standards pricing strategy IEEE standards are priced to reflect the value of the content to the customer, and to be: Fair and consistent Aware of the competition Discounted on volume purchased Provide long-term financial return

How IEEE Standards are sold today As part of IEL Standards net revenue = $5 million Thru resellers (like IHS) Standards net revenue = $2.5 million Thru IEEE Standards Online (ISOL) Standards gross revenue = $1.6 million Thru single sales Standards gross revenue = $1.7 million

IEEE Standards Online (ISOL) Packages & Collections Three Types of Subscriptions Levels: All-Inclusive Access to all IEEE Standards Online content of over 2,100 standards Industry packages (3): All-Inclusive Power & Energy All-Inclusive Information Technology All-Inclusive Telecommunications Technical Subsets 7 other focused collections All ISOL packages delivered online via IEEE Xplore

IEEE Standards Online Packages & Collections Active Drafts Archival / withdrawn Total 2009 PRICE IEL (All Journals/ Conferences /Standards) 920+ 0+ 910+ 1800+ $125,995 All-Inclusive Standards Online Subscription 400+ 2200+ $69,995 All Inclusive Power & Energy 480+ 150+ 420+ 1050+ $33,995 Protective Relaying 25+ 15+ 6+ 45+ $3,280 Power Transformers, Dist. & Reg. 85+ 65+ 180+ $7,495 Switchgear 70+ 80+ 175+ $6,350 Power Transmission & Dist. 50+ 110+ $5,450 All-Inclusive Information Technology 250+ 140+ 330+ 730+ $38,100 LAN/MAN 100+ 90+ 270+ $18,050 Software Engineering 10+ $9,995 All-Inclusive Telecom (includes LANMAN) 380+ 860+ $32,000 Electromagnetic Compatibility 35+ $3,995 For a complete listing of standards titles in each package, visit www.ieee.org/digitalsubscriptions

ISOL Pricing Strategy Corporate Pricing Model – Quotes based on: number of sites potential users size of company * Any custom price quotes require IEEE Sales Director approval

Standards Choice Pricing

Meanwhile, VuSpec CDs provide access to an entire institution (not just one user), just like IEEE Xplore does

Which one would you choose? Customer options IEEE Software Engineering Subscription via IEEE Xplore IEEE Software & Systems Engineering Vu-Spec VuSpecTM CD-ROM • STDVU200 Includes: ALL 50+ active standards IEEE Guide to the Software SWEBOK Point-and-click glossary of 1,400 terms VuSpec interface can be networked Includes: ALL50+ active standards Plus 10 draft and 45 archive stds IEEE Xplore interface Price: $9,995 (Level 1 corp-wide price) Price: $1,095 Which one would you choose?

Questions? Thank you for your time!