Motorola corporate signature 2.4 SECTION 24.1 Related Links Table of Contents 2.6 Legal 3.4 Alignment Grid 3.6 The Primary Square THE MOTOROLA BRAND IDENTITY: MOTOROLA CORPORATE SIGNATURE A NEW LOOK The Motorola corporate signature is among the most recognized brand symbols in the world. Since its intro- duction in the 1950s, the design of the signature has evolved as our company and markets have changed. We are introducing another evolutionary change at this time. The change involves a slight modification to the emsignia (batwing) logo and the addition of the brand promise phrase, Intelligence Everywhere™. These changes to the Motorola corporate signature were driven by our strategy to unify marketing efforts, and to have all business units go to market as One Motorola. Central to this strategy was the introduction of the Intelligence Everywhere™ brand promise. The objective of the brand promise is to provide the unifying “umbrella” for our rather diverse set of products and services. It enables all Motorola businesses to communicate a consistent Motorola brand message. Intelligence Everywhere™ is a shorthand way of expressing the human benefits of our technology – the technology that makes things smarter and life better for people. Motorola corporate signature 2.4 In March 2001, Motorola launched an advertising campaign to introduce the Intelligence Everywhere™ brand promise and a new Intelligence Everywhere™ logo. It was our hope and intention that this new Intelligence Everywhere™ logo would carry our message around the world and replace the traditional Motorola identity as the “signoff” to our advertising and other marketing applications. Since the launch we have learned that the logo was not accomplishing that objective. Consequently, we revised the approach to ensure we clearly communicate the association of brand Motorola and our brand promise, Intelligence Everywhere™. The result is this new look to the Motorola corporate signature. We will continue to use the Intelligence Everywhere™ logo at Motorola-branded venues such as trade shows and events, and on internal applications. The following pages contain all the details for proper application of these logos. Please review these guidelines and make sure all members of your team understand and apply them to all applicable situations. The “ring”emsignia is no longer in use. It has been replaced by the solid disc emsignia. MotorolaDesignGuidelines Version1.1 November2001

2.4.2 Grid Square Corporate Signature SECTION 2 Related Links THE MOTOROLA BRAND IDENTITY: MOTOROLA CORPORATE SIGNATURE – ACCEPTABLE CONFIGURATIONS The Motorola corporate signature consists of the 2.4.2 Motorola Emsignia Logotype Table of Contents 2.6 Legal 3.4 Alignment Grid 3.6 The Primary Square corporate signature custom designed logotype and emsignia, which is a stylized “M” contained in a solid disc. “Emsignia” is a word coined at Motorola for our unique symbol, sometimes call the “batwing,” “M symbol” or “circle M.” The Motorola corporate signature will be used in all situations. It will also be the identifier on our products. There are two permitted configurations of the Motorola corporate signature: horizontal and vertical. The horizontal version is preferred in all applications. If the vertical version is the only option, the emsignia is centered above the logotype. This version may be used in applications where space is limited, such as a tall and narrow usage area. In all other cases, it may be appropriate to emphasize the Motorola emsignia. No other relationships of these two identity elements are to be used. Consistent use of these configurations will ensure the integrity and memorability of the Motorola signature. Please use only approved master reproduction art and follow explicitly all standards and specifications outlined in these guidelines. Corporate Signature Horizontal configuration – preferred Vertical configuration – should be used only when there are spatial constraints MotorolaDesignGuidelines Version1.1 November2001

Grid Square 1/2Y Y 1.27" (3.23 CM) 1" (2.54 CM) SECTION 2 4.1.1 THE MOTOROLA BRAND IDENTITY: MOTOROLA CORPORATE SIGNATURE – SPECIFICATIONS 2.4.3 Related Links Table of Contents The illustrations to the right explain the key Area of isolation X X 2.6 Legal 3.4 Alignment Grid 3.6 The Primary Square measurements that make up the Motorola corporate signature. Approved artwork is available on the Corporate Identity intranet site at http://identity.mot.com. AREA OF ISOLATION The Motorola corporate signaturemust always be surrounded on all four sides by a clear space of at least 2X, where X equals the height of the letters in Motorola. This is the minimum distance to place any other graphic element or type to ensure readability. MINIMUM SCALABILITY The smallest allowable size for the Motorola corporate signature is shown to the right. Y 1/2Y Minimum size (horizontal) 1.27" (3.23 CM) X XX Minimum size (vertical) 1" (2.54 CM) MotorolaDesignGuidelines Version1.1 November2001

Brand promise Grid Square SECTION 2 THE MOTOROLA BRAND IDENTITY: MOTOROLA SIGNATURE WITH THE INTELLIGENCE EVERYWHERE™ BRAND PROMISE 2.4.4 Related Links Table of Contents 2.6 Legal 3.4 Alignment Grid The Motorola signature with the Intelligence Everywhere™ brand promise consists of three components: a solid disc emsignia, the Motorola logotype, and the words Intelligence Everywhere™. Size and spatial relationships referenced on the following Emsignia Logotype Brand promise Motorola signature with brand promise 3.6 The Primary Square pages must be followed. The Intelligence Everywhere™ brand promise will be presented around the world in Horizontal configuration – preferred Vertical configuration – should be used only when there are spatial constraints an English-only version. The only exception to this rule is that we will permit translation into French-Canadian for use in Quebec and into Chinese, as translation is a legal or commercial requirement in these countries. Artwork for translations is located on the Corporate Identity intranet site at http://identity.mot.com. The Motorola emsignia, logotype and brand promise, and their relationships to each other, were carefully developed to express our name and brand image. They must not be re-created, redrawn or reconfigured under any circumstances. Please use only approved master reproduction art and follow explicitly all standards and specifications outlined in these guidelines. ACCEPTABLE CONFIGURATIONS There are two permitted configurations of the Motorola signature with the Intelligence Everywhere™ brand promise: horizontal and vertical. The horizontal version is preferred in all applications. If the vertical version is the only option, the emsignia is centered above the logotype with the brand promise centered below the logotype. This version may be used in applications where space is limited, such as a tall and narrow usage area. No other relationships of these three identity elements are to be used. Consistent use of these configurations will assure the integrity and memorabilityoftheMotorolasignatureandbrandpromise. MotorolaDesignGuidelines Version1.1 November2001

Grid Square Y 1.5" (3.8 CM) 1" (2.54 CM) SECTION 2 4.1.1 THE MOTOROLA BRAND IDENTITY: MOTOROLA SIGNATURE WITH THE INTELLIGENCE EVERYWHERE™ BRAND PROMISE – SPECIFICATIONS 2.4.5 Related Links Table of Contents The illustrations to the right explain the key Area of isolation measurements that make up the Motorola signature with the Intelligence Everywhere™ brand promise. Approved artwork is available on X 2.6 Legal 3.4 Alignment Grid 3.6 The Primary Square X 4/5X 1 1/3X the Corporate Identity intranet site at http://identity.mot.com. AREA OF ISOLATION 1/2Y Y X XX 1 1/3X 4/5X The Motorola signature with the Intelligence Everywhere™ brand promise must always be surrounded on all four sides by a clear space of at least 2X, where X equals the height of the letters in Motorola. This is the minimum distance to place any other graphic element or type to ensure readability. MINIMUM SCALABILITY The smallest allowable size for the Motorola signature with the Intelligence Everywhere™ brandpromise is shown to the right. Minimum size (horizontal) 1.5" (3.8 CM) Minimum size (vertical) 1" (2.54 CM) MotorolaDesignGuidelines Version1.1 November2001

2.4.8 Grid Square SECTION 2 THE MOTOROLA BRAND IDENTITY: Related Links Table of Contents 2.6 Legal 3.4 Alignment Grid 3.6 The Primary Square THE MOTOROLA BRAND IDENTITY: THE MOTOROLA SIGNATURES – COLOR OVERVIEW AND SPECIFICATIONS The Motorola corporate signature, the Motorola signature with the Intelligence Everywhere™ brand promise and the Intelligence Everywhere™ logo, when used in design applications, must only be reproduced in black or reversed out of a background color to white. The logos may be placed over any background color or image. However, both the logo and background color must be selected accordingly to maximize readability. Motorola corporate signature 2.4.8 On a light background, the logo is positive, with the “batwing” of the emsignia transparent to show the color of the background over which it is placed. On a dark background, the logo is negative (white) with the “batwing” transparent to show the color of the background over which it is placed. Motorola signature with the Intelligence Everywhere™ brand promise Intelligence Everywhere™ logo MotorolaDesignGuidelines Version1.1 November2001

Grid Square 2.4.9 SECTION 2 THE MOTOROLA BRAND IDENTITY: Related Links Table of Contents 2.6 Legal 3.4 Alignment Grid 3.6 The Primary Square THE MOTOROLA BRAND IDENTITY: BACKGROUNDS – TEXTURES, COLORS, PHOTOGRAPHY – DO’S AND DON’TS In situations where the Motorola corporate signature, Motorola signature with the Intelligence Everywhere™ brand promise or the Intelligence Everywhere™ logo must be placed on a textured background or photographic image, there must be sufficient contrast between the logo and the background to ensure readability and impact. The background must not be visually “busy” in the area behind the logo. Logo color has good contrast with background. Logocolorprovidesinsufficientcontrastorisvisuallybusy. MotorolaDesignGuidelines Version1.1 November2001

2.6 Corporate Signature ™ SECTION 21.1 THE MOTOROLA BRAND IDENTITY: Related Links Table of Contents 2.4 Motorola Corporate Signature THE MOTOROLA BRAND IDENTITY: LEGAL – INTELLIGENCE EVERYWHERE™ TRADEMARK USE REQUIREMENTS Consistent with Motorola corporate trademark policy, the following guidelines must be adhered to when using the Intelligence Everywhere™ trademark. ™ by the trademark symbol “TM” in a font size which can be easily read. Except for stand-alone uses of Intelligence Everywhere™ described in the Basic Corporate Identity Standards, Intelligence Everywhere™ shall always be used as an adjective modifying a noun (e.g., IntelligenceEverywhere™ products; Intelligence Everywhere™. The technology that makes our products smarter). Intelligence Everywhere™ shall never be equated with a concept, idea or abstract noun (e.g., Intelligence Everywhere™. It’s an idea whose time has come; Intelligence Everywhere™. The driving force behind Motorola). Intelligence Everywhere™ shall never be used as a noun or verb (e.g., Motorola puts Intelligence Everywhere™; Soon, Intelligence will be Everywhere; Intelligence Everywhere™ helps create a connected universe). Intelligence Everywhere™ must never be used alone; it is always used in text or with the Motorola corporate signature. 2.6 Intelligence Everywhere™ must never be used as a key word graphic (Section 3.12). All uses of Intelligence Everywhere™ in text must be in a distinctive type-style (e.g., Intelligence Everywhere™; Intelligence Everywhere™) and include prominent placement of the Motorola signature with the Intelligence Everywhere™ brand promise in the same document. All uses of Intelligence Everywhere™ must be consistent with the style guidelines published by the Corporate Identity Office, a department of the Chief Marketing Office, and utilize approved artwork available on the Corporate Identity intranet site at http://identity.mot.com. These guidelines are not intended to restrict creativity or flexibility, but rather to help ensure usage that is consistent with company policy and good trademark and branding practices. Exceptions to the above guidelines or deviations from Legal Department advice must be reviewed and approved by the Corporate Identity Office. All uses of Intelligence Everywhere must be followed MotorolaDesignGuidelines Version1.1 November2001