What is ? Launched in 1999 Born in Napa Valley 100% Web-based Customer & order centric All channels, Single database Accessible anytime, anywhere Winery DTC software is our 100% core competency
WHO IS OUR TYPICAL WINERY CLIENT? eCellar is a mature platform for wineries serious about DTC Multi-channel DTC sales channels (e.g. TR, Club, Online) 2,500-100,000 annual case production Annual DTC revenue of $1 Million - $30 Million Has 3+ non-connected systems wanting to combine into one, e.g.: POS, Web, email Campaigns, Reservations, etc Has changed DTC software vendors 2-3 times over last 8 years
Tasting Room / Hospitality Wine Club Web / Online Telesales Marketing / Communications Events Accounting Shipping Consultant Wholesale
Tasting Room / Hospitality Wine Club Web / Online Telesales Marketing / Communications Events Accounting Shipping Consultant Wholesale
May 13, 2015
Ultra-Premium wine brands potentially affected 70 Ultra-Premium wine brands potentially affected
Consumers potentially affected 250,000 Consumers potentially affected
Credit cards potentially exposed 400,000 Credit cards potentially exposed
Actual cash cost to MLN, Inc. $520,000 Actual cash cost to MLN, Inc.
How our clients did post data breach… First Year Wine Club subscriber loss less than 1.5% of annual total A 1-2% response rate from notified consumers – mostly positive Average hard cost to each brand in 2015: $6,000 Very low/no fraud event – very few call-ins alerting winery of fraud on their card
Data Breaches in the wine industry: The Risk is REAL!
Like de-risking your winery providing responsible service: de-risk for data!
To protect you and your winery 8 Things to Do To protect you and your winery
#1 Hire a QSA
Are they PCI Validated? Get their AOC #2 Ask Your Vendor Are they PCI Validated? Get their AOC
Validates PCI Compliance & protects you #3 Cyber Insurance Validates PCI Compliance & protects you
#4 Monitor Permissions
#5 Manage Endpoints Systems & People
#6 Avoid Phishing Attacks
#7 Eliminate Card Data at Rest
#8 Use EMV/P2PE Technology
Paul Thienes, Founder & CEO of eCellar THANK YOU! Paul Thienes, Founder & CEO of eCellar paul@ecellar1.com See how we compare at: www.ecellar1.com