Language Tricks Advertisers use language tricks to persuade the reader to buy their product.

Language Tricks Sentence Fragments LOTS of Adjectives Alliteration Metaphors, Similes, Personification Imagery (all 5 senses) Parallel Structure Imperative Tense (“You” is the implied subject) Comparatives

Parallel Structure Simply Orange Never frozen. Never concentrated. Never sweetened.

Imagery Fleecy* Extra Fresh provides your family’s clothes with outstanding softness and the scent of a fresh spring day Aroma Therapy Calm Envelops your laundry with the scent of vanilla and honey lotus to calm your senses while it softens

Alliteration Fleecy Fresh Air* has that fresh, fragrance your family loves with all the softness and static control you trust. Packing peak nutrition into perfect meals is easier than you think Purina Beneful Give your puppy a beautifully, beneful, beginning

Metaphors, Similes, Personification Made with natural essential oils of lavender and ylang ylang, Fleecy Aroma Therapy* Relax allows you to put more well-being into your family’s laundry.

Sentence Fragments Satisfaction Guaranteed 0% Irritation Honestly Simple

Imperative Tense “Snack Well” “Put the Treat in Treatment” “Prepare to be floored” “Don’t Put Your Gums at Risk”

LOTS of Adjectives “Moisturizing formula leaves your skin feeling clean, soft and smooth” “Real, wholesome, delicious ingredients” “…with textured, dry sweeping cloths that trap and lock in fine dirt and dust”