SFAC Presentation Student Program Board Presented by: SPB President Isaiah Ross SPB Vice President of Membership, Recruitment & Development Melissa Jinks SPB Vice President of Marketing & Assessment Kevin Lacson

Mission Our mission is to provide high-quality educational, enrichment, and entertainment programs that enhance student life at the University of Houston and contribute to overall student development.

Division of Student Affairs & Enrollment Services Strategic Initiatives Relation SI 1: Create new opportunities for student success through learning, engagement and discovery. SI 4: Develop a culture of innovation and accountability in the redesign of Division policies, processes and procedures. SI 5: Cultivate a collective identity that demonstrates a united vision. SI 6: Create and engage in strategic partnerships.

UH Strategic Goal Relation Goal 2: Student Success UH will have a student profile consistent with a nationally competitive public research university by creating an environment in which student success can be ensured.

Unit Success Variety of Programs Collaborations Cost Per Student Assessment and Evaluation Attendance Increase

Variety of Programs

Collaborations Outreached to numerous departments and organizations Able to offer more programming options Market to a variety of student audience Cost savings for collaborators Build long term partnerships Collaborations help individuals and students A. Decrease cost per student B. Organization recognition C. Utilizing human resources (collaborations) to create quality event- DSA initiative for student success D. Marketing to untouched students or audience Collaborations saves you MONEY! 20-30K * Please refer to SFAC Report for additional information on collaborations.

Average Cost Per Student *Insert new graph

Assessment & Evaluation What events do students want to see on campus Measure student satisfaction How do students find out about our events How we can improve our events rearrange

Attendance Increase *Insert New Graph

Increased Attendance Collaborations allowed SPB to save money Conservative with programming dollars Increase in marketing efforts

SFAC Recommendations Enhance marketing efforts across campus in order to appeal to a wider base of the UH student body.

Marketing Strategy Event Proposal Advertising Checklist Event Assessment Chair Event Evaluation Collaborations with Fee Funds to save money Marketing packages Marketing process Collaborative efforts with other organizations have allowed SPB to reach out and market our events to more UH students Chair assessment of event Research of availability of students to attend events to boost attendance

Unit Challenges Marketing on-campus Incentivizing Assessments Hard to reach out to all UH students Incentivizing Assessments Perception of Commuter Campus Lack of access to research

Unit Needs Our assessments demonstrated a need to provide more programming options Well known Performers Special Events

Benchmarking Research

Budget Overview FY14 Budget Breakdown Salaries & Wages: $43,922.00 Fringe Benefits: $1,004.00 Supplies: $1,815.00 Equipment: $6,263.00 Travel: $10,292.00 Membership: $10,675.00 Promotional Items: $9,642.00 Events: $160,277.00 Admin Charge: $14,730.00 Fund Equity: $17,593.00

FY15 One Time Requests: Chair Extension Contribute to the effectiveness of overall marketing and programs The extension will allow SPB’s programs to attract more students and increase SPB’s brand recognition across campus Cost: $3,716.25

FY15 One Time Allocation Requests: Marketing Efforts SPB aims to portray to the student body of the University of Houston is one of being orderly and well maintained both in organizational structure and tangible presence. Cost: $4,268.00

FY15 One Time Allocation Requests: UH Carnival SPB would like to organize a free, large scale and energetic college-themed party infused with carnival games, prizes, food, and beverages. Cost: $8,511.00

FY15 One Time Allocation Requests: Harry Potter Festival Cult classic themed party with live Quidditch (tournaments) style matches. Harry Potter novelty food, and screenings of the Harry Potter films. Cost: $8,087.00

FY16 Base Allocation Augmentation Requests: Chair Extension Contribute to the effectiveness of overall marketing and programs The extension will allow SPB’s programs to attract more students and increase SPB’s brand recognition across campus Cost: $3,716.25

FY16 Base Augmentation Requests: Homecoming Concert Programming Cost: $281,930.00 Provide students high energy concert experience with a large artist Cost recovery for production and operational expenses by charging students $25.00-$30.00 Outside guests charged more than $25.00 Willing to share expenses with UH departments/ student organizations

FY16 Base Augmentation Requests: UH Clue A large scale murder mystery themed night coupled with board games and interactive dinner. Students will receive a memorable late night adventure on campus, which will also enhance residential life. Cost: $8,247.00

FY16 Base Augmentation Requests: UH Got Talent Interactive component to engage the student population as both audience and participant SPB will expand its event forum to include a showcase of student talents with a broader outreach Cost: $5,968.00

FY16 One Time Allocation Requests: Springfest-Hawaiian Theme Provide theme to Special Event for students Similar scope & scale to Winter Wonderland Cost: $16,141.00

FY16 Base Augmentation Requests: Frontier Fiesta Concert Programming Frontier Fiesta collaboration Student request for national recognized artist concert Cost: $60,151.00

Acknowledgements Auxiliary Services Blaffer Art Museum Campus Recreation and Wellness Center Center for Student Involvement Center for Student Media Coca-Cola Company Commuter Services Coog Crew Coog Radio Council of Ethnic Organizations Division of Student Affairs and Enrollment Services Dr. Bott Family Weekend Frontier Fiesta Homecoming LGBT Resource Center Mr. UH Board Pi Kappa Alpha Pre-Pharmacy Association Residential Hall Association Stadium Opening Committee Student Fee Advisory Committee Student Government Association Student Housing and Residential Life Student Video Network Women’s Resource Center UH Athletics University Centers Vietnamese Student Association

Questions?