Making Real Estate Education Memorable Joshua Harris, Ph. D., CRE, CCIM, CAIA Director, Dr. P. Phillips Institute for Research and Education in Real Estate
First, an introduction to provocation….
Is today the beginning of the end?
Snapshot of Recent Headlines Ebola Zika Russia is going to get us! GDP growth falls to 0.7 1.2%! Stock market keeps setting record highs! Deathmatch ‘17 – Trump vs. Comey Deathmatch ’16 – Trump vs. Hillary OR Bern?
Fact: The world is getting better and better, yet we think it is falling apart!
Keys to Effective Teaching
Keys to Effective Teaching To educate you must: Communicate Information Entertain Inspire The goal is to make the student turn into a teacher Ineffective teaching looks like… Dull/monotone Telling (reading book..) with out inspiring Non Memorable Non Engaging
The secret to being a great teacher…. Is to be a great speaker!
The First 10 Toastmaster Projects 1. The Ice Breaker Why are you interesting/relevant/qualified Being personally interesting matters 2. Organize Your Speech Topics and stories need to flow together A clear intro, body, and conclusion are needed 3. Get to the Point Why does each topic/story matter? What is key to remember, get from this?
The First 10 Toastmasters Projects 4. How to Say it Clear easy to understand words, make interesting Critical to explaining complicated legal/tech jargon 5. Your Body Speaks Body language is amazing effective, pay attention Move around, be animated, prevent window gazing 6. Vocal Variety Vary your tone, pitch and inflections Use pauses and breaks to make points
The First 10 Toastmaster Projects 7. Research your topic Not just facts/laws/details, need contexts Use stories to explain difficult topics (i.e. deed types) 8. Get Comfortable with Visual Aids Practice with ahead of time Make sure readable, organized, and make the point 9. Persuade with Power Know your goal and topic, but understand theirs Let book supply info, you supply the WHY (ethics!!)
The First 10 Toastmasters Projects 10. Inspire Your Audience Make each lesson a call to action with purpose Use drama and evoke emotions Do not be afraid to invoke hyperbole and power Finally, if that interested you, JOIN TOASTMASTERS and do for real! When you complete these 10 speeches, you are deemed “Competent”… many more to “master” the craft
Final tips for improving teaching
Final Tips Experiment with techniques and methods Refresh your material often (keeps you from being bored) Break up the time (the mind needs breaks, and so do you) Audience participation is great when done right
Your Turn Share your real life encounters with these scenarios Ever have a student try to “outsmart” the teacher? Ever been asked “do we really need to know this”? Or, “that’s not what my Aunt Ginny told me, and she’s been in real estate for 100 years!”
3 Most Common “Teaching” Objections Each scenario was a common challenge a student may bring Ever have a student try to “outsmart” the teacher? – Challenge your knowledge Ever been asked “do we really need to know this”? Challenge relevancy of topic/class Or, “that’s not what my Aunt Ginny told me, and she’s been in real estate for 100 years!” Use 3rd party source to challenge material
Reactions to “Difficult” Material Every person reacts to difficult material based on their prior mindset (Growth vs. Fixed) Growth mindset – How do I learn/improve? Fixed Mindset – This is stupid! (I’m smart) Defeated Mindset – This is too hard, I’m too stupid, I will never learn (commonly in reaction to math)
Final Thoughts
Final Thoughts Every time you teach, you are a speaker Understanding is the goal, not memorization Some topics are “drier” than others, but your lesson does not need to be Make sure you are conveying right methods and issues, ethics is in everything The real estate industry touches over 20% of Florida GDP, you are the gatekeepers!
Contact Info Joshua.Harris@ucf.edu 407-489-2443