Introduction to Inclusive Marketing @MônActif

Social and Medical Models Social Model States that barriers in society create disability. For example, inaccessible buildings. Therefore by removing the barrier, you can overcome the disability Medical Model States that a person’s health condition or impairment causes the disability and this requires medical intervention and treatment to overcome the disability. This workshop is based around the social model @MônActif

Why make marketing accessible? Audience? 23% of the population on Anglesey consider themselves to have an impairment 10-15% of the UK population have Dyslexia If information is not accessible a person may; Avoid opportunities, services or offers Not turn up to sessions or an event Respond to only some of the information Ask a lot of questions leading up to, during and after a session @MônActif

Terminology @MônActif

Using Design to Improve Accessibility Use of inclusive images – showing disabled people active in your sport Images reflect the offer Use of font style, size and colour, avoid block capitals, underlining and italic script Layout of information, no text over imagery- unless it is blocked behind with good colour contrast. Colour contrast Clarity of the call to action Full contact information for your organisation How to request alternative versions of the poster Providing the information to specific groups via an alternative method (e.g. e-mail) Physical position of the posters in clubs, leisure centres, sporting facilities or other venues @MônActif

Using Design to Improve Accessibility @MônActif

Use of Imagery @MônActif If you are trying to portray sport, then make sure the photo is active, i.e. shows sport being played, rather than people who look like they might be involved in sport in a static pose @MônActif

Use of Imagery @MônActif Where a specific level of ability is required for the session, make sure this is reflected in the images/photos. i.e. If it is a community cycling session you are advertising, try and use community level photos rather than just using Paralympic level images/photos @MônActif

Use of Imagery @MônActif When trying to demonstrate a session is inclusive make sure the image demonstrates inclusion, not separateness. i.e. if you are wanting to advertise an inclusive badminton club, then don’t just represent disabled people playing, ensure the image reflects the fact that anyone would be welcome. @MônActif

Use of Imagery @MônActif Ensure that the photo creates a ‘wow!!!’ feeling, rather than an ‘ah bless’ feeling @MônActif

Use of Imagery @MônActif Be aware that the text you put under the image can completely change the way in which the image is interpreted @MônActif

Accessible Formats @MônActif Large Print Accessible PDF Document Braille Hearing / Induction Loops Subtitling Telephone Textphone Text to Speech or Speech to Text Accessible PDF Document Accessible Word Document Audio Versions Easy Read Makaton BSL Translation @MônActif

Accessible Formats @MônActif Blind or Partially Sighted Large Print - North Wales Society for the Blind recommend Arial text 18 point font No use of text over images Minimum use of images No use of bold/italic/underlined text Audio Contact North Wales Society for the Blind 01248 353 604 Northwalesbindsociety.org.uk @MônActif

Accessible Formats @MônActif Deaf or Hard of Hearing British Sign Language www.britishsignlanguage.com Induction Loops Subtitling Text Phone www.textrelay.org/ @MônActif

Accessible Formats @MônActif Learning Disabilities Makaton Easy Read www.makaton.org Easy Read www.easy-read-online.co.uk Mencap www.mencap.org.uk/easyread @MônActif

Best Practice Checklist Develop an inclusion statement and publish on your website Consider the audience for each piece of work. How do different groups need to access your information? The more accessible your design the less time and money will be spent on making adjustments. Use clear English / Cymraeg Clir Ask for informal or formal feedback from disabled members or users. @MônActif

Further Information or Support Contact details for further information or support included on USB sticks Contact Details Tom Rogers Lee Jones Disability Sport Wales Officer Môn Actif Marketing and Retention Officer thomasrogers@anglesey.gov.uk richardjones4@anglesey.gov.uk 01248 751871 01248 752030 @MônActif