GOLF CLUB MEDIA 2017 CREDENTIALS

Engage premium individuals, in an exclusive environment Golf Clubs Engage premium individuals, in an exclusive environment

Golf An Introduction Over 20% of the UK population have taken part in some form of golf activity in the past year Emerging formats like ‘adventure golf’ & ‘short course’ are driving take-up amongst young & female audiences However, ‘full length course’ remains the most popular format amongst adults Source: European Tour UK Participation Study

8% Golf Activity Participation by Format In the last 12 months - Percentage of UK population In the last 12 months - 8% of adults have played a full length course Source: European Tour UK Participation Study

How many adults does this translate into? Golf Activity How many adults does this translate into? 3.5m 2.8m 2m 2m 1.9m 1.5m 1m Full length course Driving range 9 hole course Adventure golf Pitch & putt Putting green Par 3/short course 9.3 million adults & 1.7 million 6-17 year olds have played at least one form of golf in the last year. Source: European Tour UK Participation Study

Enthusiastic Participation Golf Activity Enthusiastic Participation 21.9 full course rounds in the last year for UK adults Source: European Tour UK Participation Study

Full Length Course Profile - Gender & Age The Audience Full Length Course Profile - Gender & Age 86% of players are male; 54% are between the age of 18-54 Source: European Tour UK Participation Study

Full Length Course Profile - Socio-Demographic The Audience Full Length Course Profile - Socio-Demographic 45% of full length course players are in the AB demographic, twice the national average. Source: European Tour UK Participation Study

Communication Opportunity A national network of 105 golf clubs, with a bias towards the London & South regions A combined membership reach of 68,174 high earning individuals In addition, 988,800 guest green fees are taken every year by our network of clubs This equates to an extra 38,030 visitors every 2 weeks

Communication Opportunity High dwell time with members visiting on average 4.5 hours per week Social environment, with events such as monthly competitions, Sunday lunch & club nights Club facilities include a bar, restaurant, function room & pro shop - some even have a spa & children’s play areas

Digital Panels 32” HD portrait full motion dynamic displays 132 displays located in key areas across each club Bar, Restaurant, Pro Shop & Reception 10” spot, 1 in 6 rotation NFC enabled

36% look at the displays for over 1 minute Effectiveness A Digital Noticeboard 50% look at the loop for between 30-60 seconds 36% look at the displays for over 1 minute Source: In-house Research

use the display for daily club information Effectiveness A Digital Noticeboard 96% say the screen enhances the club experience 68% use the display for daily club information Source: In-house Research

Summary Golf remains a popular ‘passion point’, with the game becoming more accessible to the young & female audiences Our network of 105 clubs allow you to engage 106,204 high earning influencers every 2 weeks 132 x 32” dynamic displays available for £33,000 media

e. dan.photi@boomerangmedia.co.uk For More Information Please contact Dan Photi Head of Sales t. 01252 368368 e. dan.photi@boomerangmedia.co.uk