Final Presentations – Decision/Leadership Orientation Presentation Principles For BYU On-Campus Internship Classes and Final Deliverables

Presentation Development Process Create recommendations based on conclusions and information from project Write the Final Report covering all technical elements including background & methodology Write 1 page Executive Summary using top down leadership approach and style Create the Final Presentation skeleton using Executive Summary as a template/Outline Populate the Final Presentation with quotes, charts, graphs, tables, etc. from the Final Report

Communication Pyramid Recommendations Conclusions Information Analysis Data Design of Experiment or Process Hypothesis or Questions Commercial Style R&D Style

The Pyramid Principle Introduction Key Line Deductive Argument Situation Complication Question Answer Introduction Key Line Answer 1 Effect/Inference Answer 2 Recommendations Causal Action/ Situation Causal Action/ Situation Causal Action/ Situation Findings Conclusions Recommendations Deductive Argument Inductive Argument Minto, Barbara. 1996. The Minto Pyramid Principle: Logic in Writing, Thinking and Problem Solving. London: Minto International.

Technical Presentation Hydrocarbon Resin Opportunity We have the Raw Materials This will eliminate waste stream Can get Government Subsidy to build plant Can License technology from other company We need application development We could charge higher price Product will now be specialty product Product will cost less to make Can license 2nd technology to further refine resin We could Form Joint Venture Get Market knowledge from JV Partner Get application knowledge from JV Partner Will require 12 licenses and agreements We will make lots of money Do It Now

Hydrocarbon Resin Value Proposition Manufacturing W. W. HC Resin is an opportunity that matches the Dow business strategy Low cost raw material position with minimal capital investment Specialty product Brand name product with known customer base Best applications technology

Decision Oriented Presentation Outline/Skeleton Introduction People/Bio’s Agenda Problem Statement Background Approach Recommendations Conclusion 1 Conclusion 2 Conclusion 3 Information A Information B Information C Info A Info B Info C Information D Information E Information F Info D Info E Info F Information G Information H Information I Info G Info H Info I Recommendations Conclusion 1 Conclusion 2 Conclusion 3 Next Steps Appendix

For Task Oriented Projects In the Presentation outline make the following replacements: Recommendation: Impact or Value Creation of Project Conclusion: Deliverable Provided Information: Could include How the task was completed (methodology) How the deliverable created impact or value Users guide information linked to deliverable

Should we form a Market Facing Business? Presentation Flow Outline Should we form a Market Facing Business? Do we have channel access? Is it an attractive mkt for an MFB Do we have solutions cap? Sales Channel to Customer? Access to customer info? Capability to provide basic prod & Serv Application development capability Core leverageable capabilities Sustainable competitive advantage Size, growth, profitability Unmet or latent needs Ability to pay for differentiation Willing to share value created? What are the Gaps from Markets, Channels & Solutions How will we close gaps – What Business Models? How much value is created if we do? How will we implement? (Next Steps and Milestones)

Table of Contents Should we form MFB? : Yes/No Is the market attractive? Market Attractiveness GDP growth, XX% EBIT ( consistency, stability, geographic growth, etc. ) Identified unmet or latent needs Ability and willingness of market segments to pay for Solution offerings (based on evidence observed in the market segment) Channel access – Do we have it, can we get it? Solutions capability – Basis to create sustainable advantage? How would we close the gaps? Alternative business models Valuations & Recommendations Next Steps/Path Forward: Resources and Milestones

Slide Title and Orientation to Table of Contents Overall Summary of Key points made by the Text or Graphics on the slide. Reader should understand the purpose of the slide from this summary and could understand the flow of the entire presentation by only reading the title summaries. Text or graphics that supports the conclusions made in the Overall summary above Information should stand on its own merits or be supported by slides later in the presentation Each slide should support the overall conclusion for its section within the presentation

Building your Final Documents Documentation through Final Report Capture the process, conclusions and recommendations Provide the supporting information that proves the conclusions Report analysis though charts, tables, findings and quotations from experts/customers Archive interview notes, raw data, surveys etc. in the appendix 1 Page Executive Summary using “Top Down” approach Create a Final Decision Oriented Presentation Create a skeleton presentation following the outline of the executive summary Add the key point takeaways to each content slide Populate the slides with graphs, charts, bullet points and quotations from the technical paper

Final Documents - Team Roles, Team and Sponsor Meeting Times, etc. on Key Contacts page of “My Project” Engagement Letter Work Plan Mid-Term Report Final Report Final Presentation

Final Documents - Personal Time Sheet for each week of the semester 360 Surveys completed for Mid-Term 360 Surveys Completed for Semester End Personal Learning Document (My Project) Goals for semester Accomplishments for Semester Learning Essay Impact on Sponsoring Company Three Bullet Points to add to Resume Complete the Class Evaluation

Appendix