Colorado motor sports park Sponsorship Proposal

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Presentation transcript:

Colorado motor sports park Sponsorship Proposal

Colorado Motor Sports Park, LLC Sponsorship Proposal We would like to thank you for giving our organization the opportunity to present you with this sponsorship proposal for the 2017 race season. Advertising in motor sports has proven itself time and again as a successful and enjoyable investment for many businesses across the country. We would like for you to consider the following sponsorship opportunities for our race track for the 2017 season. Sincerely, Don Hulse Owner/Promoter Ph: 303 981 8031/720 951 7162 - coloradomotorsportsparkllc@gmail.com - www.coloradomotorsportsparkllc.com - Colorado Motor Sports Park

CMSP is the newest dirt oval track in Colorado CMSP is the newest dirt oval track in Colorado. Conveniently located at I-70 and exit 322, east of Denver, it has become a home to drivers ranging from rookies to track champions. Hosting nine car divisions, 4x4 trucks and flat track motorcycles, a Dwarf Car Championship, as well as implementing a 1/8 mile dirt drag strip in the 2015 and 2016 season, has created numerous loyal drivers and fans eagerly awaiting the 2017 season.

There has not been a dirt car track in the Denver-Metro area since 1996… until now. The opening of Colorado Motor Sports Park has resulted in many cars being brought out of the garage for the first time in years and many others being built/bought specifically to race at CMSP. Racers are excited to have a local track that they can call home.

Currently, the facility is able to accommodate 5,000 fans, and over 100 haulers and their cars in the designated pit area. When fully renovated, it will be able to accommodate 15,000 fans and 300 haulers and their cars.

Fan Comments On Facebook “The racing and the crowd Friday night gave us the feeling that the future of Colorado dirt racing belongs to Colorado Motor Sports Park. Thanks Don.” –KG “Had a great time!! Can't wait for the many more we have planned!!” –MS “A great night of racing July 3rd. A big crowd, lots of cars from several divisions, and great racing action on the track. The Late Model feature was one for the ages! Hats off to the staff who were running their tails off to accommodate a larger than expected crowd. The only thing I would change would be to expand the PA system, as everyone on the west end couldn't hear -the announcer. I know this is a work in progress, but it's shaping up to be a very special venue with lots of potential.” -RS “Awesome facility. Family friendly. Fun, fast track and great entertainment for everyone from the door to door racing, concerts, and various other shows. The Colorado motorsports park family are great people.” -JR

More Fan Comments “The new schedule and sanctioning by the URSS and IMCA is the most exciting news for sprint car racing I have received since Rocky Mountain National Speedway opened in 1995. I have always believed CMSP is the future of dirt track racing in Colorado. I have been a supporter of your track since the first day time show you had several years ago. You have made tremendous progress with the track and shows.” - CP “Brought the kids out here spur of the moment after trying to find a place that had the late models, mods, stock cars, with a big enough track to race on. This place has all of it. I even liked the seating. You cant beat bringing your most comfortable lawn chair and relaxing. The beverages are all ice cold and they have a good selection also. Keep a light jacket handy. Concessions are there also if your looking to get some thing to eat. Over all i enjoyed it and plan on returning.” -JC “Thank you for the great leave line up this past weekend! Also for the fireworks! Far better than many others we've seen! Definitely will be back!” –SN “Don and crew are building CMP into a great dirt track... Every trip out i see more and more improvements.. If you like dirt track racing, then keep supporting them. Looking forward to the future.” -JS

Nascar Night 2015 One of our most exciting events of 2015

2016 High Profile Events

Marketing Partnership Overview The following information is provided as a platform overview of the motorsports marketing partnership opportunity with Colorado Motor Sports Park. This platform enables your company to be a marketing partner of the newest 3/8 mile dirt track in Colorado, Colorado Motor Sports Park. Multiple High Profile Events The newest and best 3/8 mile dirt track in Colorado Projected seating capacity 15,000 race fans   This marketing platform can be customized to fit any size budget and will enhance your overall marking and sales plans. You will be able to leverage Social Media, Merchandising and Hospitality assets at each event to build and support your brand, reward/incentivize employees and connect with your customers. The possibilities are limitless on how we can structure this program to benefit your needs.

PRIMARY MARKETING PARTER: Corporate Signage at prominent locations throughout facility Corporate Logo within CMSP website and social media Corporate Logo within CMSP event programs VIP and Pit passes to select events Hospitality room for VIP Guests Private guided tour of facility Meet and Greet with Drivers at selected events National press release of marketing partnership Media mentions in all track announcements Post event report and valuation Display and/or vendor booth area available  RIGHTS Official Track Sponsor designation for selected events Renewal options

HOSPITALITY & ACTIVATION Colorado Motor Sports Park believes sponsorship is more than logos on a car! We will help you activate your involvement in the most professional and relevant environments possible. We can host memorable “5-star” events or we can work with you to bring the racing excitement to the communities in which you do business via personal appearances by one or more of our competitors. These events combined with the adrenaline and the high-powered, fast-paced excitement yield condensed, intensely personal one-on-one time for guests, and all our partners to greatly strengthen relationships with their most important clients; as well as entertain existing or prospective new clients, incentivize or reward channel partners, vendors and employees. These types of business-to-business networking opportunities yield the lucrative contacts our sponsors demand in a setting that is professional, exciting and unforgettable. POST EVENT MARKETING & MEDIA VALUATION REPORT Colorado Motor Sports Park will provide accountability for your sponsorship investment and will provide your company with a quarterly valuation report. This report tracks impressions, measures marketing and media assets across radio, TV, print, and online media.

BUSINESS TO BUSINESS Colorado Motor Sports Park will facilitate a warm, networking environment in which you may meet and mingle with partners and friends to promote and attract business opportunities. INVESTMENT RANGE - $5,000 TO $150,000 As a marketing partner of Colorado Motor Sports Park, we offer many opportunities for you to capitalize on. We look forward to speaking with you to discuss your needs and exploring how we can work together for mutual benefit.

Examples of our display areas at various promotional events Adams County Fair The Lazy Dog Willie B Car Show/Bandimere

2017 National Events Needing Sponsors -The Lights Festival May 6, 2017 -URSS Western Nationals May 13, 2017 $10,000 -Lucas Oil ASCS May 27, 2017 $30,000 -2nd Annual Thunder on the Plains 100 July 1, 2017 -2nd Annual Ernie DiCroce Memorial Race July 29, 2017

We appreciate your consideration in allowing us to submit this proposal. We believe sponsoring CMSP will result in new customers for your company. Past experience confirms that racers and fans alike are in tune with facility sponsors and try to patronize those businesses whenever they can. We look forward to working with you in 2017 and beyond as we continue to grow this national event facility from the ground up.